Aurora Mobile Partners with Zeekr to Help the Automaker Optimize User Reach and Engagement and Optimize Intelligent Services
Aurora Mobile Limited (NASDAQ:JG) ("Aurora Mobile" or the "Company"), a leading provider of customer engagement and marketing technology services in China, today announced that it has entered into a strategic partnership with Chinese electric vehicle manufacturer Zeekr Intelligent Technology Holding Ltd. (NYSE:ZK) ("Zeekr"). Leveraging its JPush push notification service, Aurora Mobile will help Zeekr optimize the efficiency and effectiveness of user reach and engagement through the Zeekr app and deepen the intimate connection with its users.
As drivers increasingly demand high-quality services, major domestic vehicle manufacturers not only compete in products, but also need to strengthen after-sales services to provide more value to car owners in a highly competitive market. The Zeekr app strives to improve user experience with more intuitive functions and seamless services, which have been well received by users.
