AWS Ecosystem Fires Up AI, Cloud Strategies at U.S. Firms
Companies deploy production-ready AI, accelerate cloud transformation with AWS technologies, partner solutions, ISG Provider Lens® report says
Enterprises across the U.S. are working with AWS and its partner ecosystem to accelerate cloud modernization and rapidly scale their use of AI, according to a new research report published today by Information Services Group (ISG) (Nasdaq: III), a global AI-centered technology research and advisory firm.
The 2025 ISG Provider Lens® AWS Ecosystem Partners report for the U.S. finds that AWS remains the cloud provider of choice for many enterprises as the U.S. market adopts advanced multicloud architectures and complex, production-ready AI solutions at a faster rate than most regions. Service providers in the AWS ecosystem play significant roles in these initiatives.
"The U.S. market has entered a decisive phase in cloud and AI adoption," said Anay Nawathe, ISG cloud delivery lead for the Americas. "Leading enterprises are no longer experimenting but scaling up their use of AI agents and transforming their cloud consumption patterns to align with growing business demand for AI."
Many U.S. companies have engaged with AWS' Nova GenAI model in early-stage pilots and experiments and are now moving beyond proofs of concept to production uses of AI, ISG says. They are acquiring tools for orchestrating and observing agents from multiple enterprise software platforms, while service providers develop proprietary systems to help clients manage complex agent ecosystems. Large U.S. companies are entering into major engagements for use of agentic AI frameworks.
Many U.S. companies are focusing on large-scale cloud transformations, both to achieve rapid cost optimization and to meet existing cloud consumption commitments with major hyperscalers, ISG says. For organizations that are lagging in fulfilling multi-year cloud commitments and face potential financial penalties, service providers are helping to accelerate migration and modernization. At the same time, providers are serving as consultants to help clients rationalize cloud consumption and renegotiate contract terms with hyperscalers.
U.S. companies are rapidly adopting multicloud strategies to increase flexibility and resilience, outpacing their counterparts in other regions and expanding the market for cloud infrastructure management, ISG says. By distributing workloads across platforms, enterprises are mitigating vendor lock-in risks and optimizing AI performance. Demand for post-migration services, including architecture reviews and performance optimization, continues to grow as enterprises seek to maintain secure, cost-effective and agile infrastructure for long-term transformation.
"The U.S. cloud market and the AWS ecosystem are moving beyond basic provision of infrastructure," said Tapati Bandopadhyay, lead author of the report. "Enterprises and providers alike are driving toward constant innovation and holistic digital transformations enabled by AI."
The report also explores other trends in the U.S. AWS ecosystem, including rising enterprise demand for contextual AI use cases and stronger governance frameworks for cloud cost management and security compliance.
For more insights into the cloud- and AI-related challenges faced by enterprises in the U.S., plus ISG's advice for overcoming them, see the ISG Provider Lens® Focal Points briefing here.
The 2025 ISG Provider Lens® AWS Ecosystem Partners report for the U.S. evaluates the capabilities of 45 providers across four quadrants: AWS Professional Services, AWS Managed Services, AWS Enterprise Data Modernization and AI Services and AWS SAP Workloads.
The report names Accenture, Capgemini, Cognizant, Deloitte, HCLTech, PwC, Rackspace Technology, TCS, Tech Mahindra and Wipro as Leaders in all four quadrants. It names DXC Technology, LTIMindtree, NTT DATA and Persistent Systems as Leaders in three quadrants each. Hexaware is named as a Leader in two quadrants and Quantiphi is named as a Leader in one quadrant.
In addition, Mphasis is named as a Rising Star — a company with a "promising portfolio" and "high future potential" by ISG's definition — in three quadrants. Hitachi Digital Services is named as a Rising Star in two quadrants. DXC Technology and Syntax are named as Rising Stars in one quadrant each.
In the area of customer experience, LTIMindtree is named the global ISG CX Star Performer for 2025 among AWS Ecosystem Partners providers. LTIMindtree earned the highest customer satisfaction scores in ISG's Voice of the Customer survey, part of the ISG Star of Excellence™ program, the premier quality recognition for the technology and business services industry.
Customized versions of the report are available from Hexaware and DXC Technology.
The 2025 ISG Provider Lens® AWS Ecosystem Partners report for the U.S. is available to subscribers or for one-time purchase on this webpage.
About ISG Provider Lens® Research
The ISG Provider Lens® Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients. The research currently covers providers offering their services globally, across Europe, as well as in the U.S., Canada, Mexico, Brazil, the U.K., France, Benelux, Germany, Switzerland, the Nordics, Australia and Singapore/Malaysia, with additional markets to be added in the future. For more information about ISG Provider Lens research, please visit this webpage.
About ISG
ISG (Nasdaq: III) is a global AI-centered technology research and advisory firm. A trusted partner to more than 900 clients, including 75 of the world's top 100 enterprises, ISG is a long-time leader in technology and business services that is now at the forefront of leveraging AI to help organizations achieve operational excellence and faster growth. The firm, founded in 2006, is known for its proprietary market data, in-depth knowledge of provider ecosystems, and the expertise of its 1,600 professionals worldwide working together to help clients maximize the value of their technology investments.
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