Bath & Body Works, Accenture Partner To Deliver Growth Through Next-Generation Technology And AI
Bath & Body Works, Inc. (NYSE:BBWI), a leading retailer of personal care and home fragrance products, is collaborating with Accenture (NYSE:ACN) to modernize, transform and simplify its core digital and technology platforms. This multi-year program is part of Bath & Body Works' strategy to elevate the brand and leverage the latest technologies in digital, MarTech, AI and generative AI (gen AI) to drive growth.