Beauty for Every Budget: DG Announces 7 Days of Savings Event
From personal care must‑haves to self‑care essentials, shoppers can score savings every day, April 12–18
Dollar General (NYSE:DG) today announced its upcoming 7 Days of Savings beauty event, offering customers a full week of value-driven deals across leading beauty and personal care brands. Running April 12–18, 2026, the event highlights DG's ongoing commitment to delivering quality beauty essentials at affordable everyday prices.
7 Days of Savings beauty event deals include:
- Sunday, April 12, 2026: L'Oréal®, Garnier®, Maybelline®, Thayer's®, Dark & Lovely®, Let's Jam!, Magic® – Spend $15, Save $5
- Monday, April 13, 2026: MONDAY Hair Care – Buy 2, Save $5 (Excludes Trial/Travel Sizes)
- Tuesday, April 14, 2026: Degree® deodorant and body wash – Spend $12, Save $5 (Excludes Invisible Solids or Twin Packs)
- Wednesday, April 15, 2026: BIC® $7+ Razors – Buy One, Get One for $1 ($7+ BIC® Razors Only)
- Thursday, April 16, 2026: All Suave® items $3+ – Buy One, Get One 50% Off
- Friday, April 17, 2026: Old Spice® or Secret® Whole Body Deodorant – Buy One, Get One FREE (Excludes Old Spice Alchemist)
- Saturday, April 18, 2026: Buy One Dial® Bar Soap 3 ct. Get One Free Dial® Hand Soap 11 oz.
"Our customers appreciate access to quality beauty and personal care products without compromising their budgets," said Jimmy Nguyen, vice president and division merchandise manager of health and beauty. "This 7 Days of Savings event is another example of how DG is elevating our offerings while staying true to our promise of affordability customers count on. From leading national brands to exciting new additions, we're proud to bring even more value, selection and innovation to the communities we serve."
The 7 Days of Savings event builds on DG's ongoing beauty innovation. In 2023, the company launched Beauty Reinvention, a reimagined in-store destination designed to help customers easily explore beauty essentials. The initiative enables DG to identify and scale the best-performing items to its more than 20,000 stores.
Recent and on-going enhancements include:
- DG's dedicated e.l.f.® cosmetics endcap, now in over 20,000 stores, bringing on-trend, affordable options to more communities
- DG's acquisition of Yumzee™, a fun, flavor-forward lip care brand, includes lip scrubs, plumpers, balms and oils in watermelon, strawberry, cherry and coconut.
- An ever-changing selection of $1 family care essentials, including personal care staples, in DG's Value Valley.
"Beauty Reinvention has allowed us to continuously learn, optimize and expand with confidence," Nguyen added. "Whether it's introducing playful brands like Yumzee™ or elevating our cosmetic assortment, we're building a beauty experience our customers can trust and enjoy."
Dollar General continues to find new ways to make shopping easier, faster and more affordable for the communities it serves. With convenient solutions like myDG Delivery, shoppable social media and an ever‑growing lineup of digital savings, DG is helping customers bring more value home every day. To explore weekly deals, clip digital coupons, find cash‑back offers or learn more about delivery options, visit dollargeneral.com.
About Dollar General Corporation
Dollar General Corporation (NYSE:DG) is proud to serve as America's neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of January 30, 2026, the Company's 20,893 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor from our high-quality private brands alongside many of the world's most trusted brands such as Coca Cola, PepsiCo/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestlé, Procter & Gamble and Unilever.
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