Best Buy Announces Changes To Brand And Personalized Experiences For Customers; Announces Gen AI-powered Virtual Assistant In Partnership With Google Cloud For Customers Who Prefer Self-service Option

Today, we're excited to share some changes that are coming - to our brand and the personalized experiences we're creating for our customers.

• We recently rolled out a host of new features on the Best Buy® app designed to give our customers a personalized shopping experience that's as unique as they are. This includes a new personalized home page, a Discover tab where customers can explore new tech, a Shop with Videos experience with personalized video content, personalized push notifications, a new Digital Wallet payment and rewards experience and much more. And just in time for the back-to-school season, we're helping customers find the right tech at the right price point. Customers can now choose to receive personalized alerts to make sure they don't miss when a product they've had their eye on goes on sale, or when their exclusive member deals go live.

• A growing number of our customers prefer video content when discovering and learning about technology. We're creating a new lineup of video content focused on innovators, new products, discovery, tech tips, buying guides, and more. More than 500 videos will be rolled out by the end of the year on the Best Buy YouTube channel, the Best Buy app and BestBuy.com. That's three times more than last year.

• When our customers walk through our doors, we want them to get excited about all that can be discovered, and we've reimagined how our stores can do just this. Later this summer and fall, we're introducing more experiential spaces in hundreds of stores that showcase the latest tech, from brands like GoPro, Tesla, Lovesac and Starlink.

• In addition to their amazing expertise, our Blue Shirts and Geek Squad® Agents are the ultimate champions of technology and helping our customers imagine what's possible. We're adding dedicated teams in our computing, appliance and home theater sections, which is exactly where our customers have told us they want support. We brought this to life during the recent launch of Copilot+ with more than 30,000 team members ready to help.

• We know that many of our customers like to do their own research. Our partnership with CNET will allow us to integrate unbiased editorial advice from CNET's experts throughout every stage of the customer shopping journey across Best Buy channels - such as BestBuy.com, in store and on the Best Buy app.

• This summer, through our new partnership with Google Cloud, we're providing our customers and employees with even more personalized, best-in-class tech support experiences, including a gen AI-powered virtual assistant for customers who prefer a self-service option.