Betterware de Mexico Expands To U.S. Market; International Expansion Is One Of The Cornerstones Of Betterware's Growth Strategy And The U.S. Launch Coincides With The Co's Multi-Year Period Of Consistent, Organic Growth

Betterware de Mexico S.A.P.I. de C.V. (NASDAQ:BWMX), ("Betterware" or the 'Company"), has expanded to the U.S. market as Betterware U.S. The brand recognized for its dedication to creating high-quality, innovative consumer products that enhance everyday living will have its new office headquarters located in Dallas, Texas. International expansion is one of the cornerstones of Betterware's growth strategy and the U.S. launch coincides with the company's multi-year period of consistent, organic growth.

The decision to expand into the U.S. was a natural choice because of its proximity to Mexico, and an untapped customer base that already has some familiarity with the brand. The company thoughtfully chose Dallas as the home for its U.S. headquarters because of the city's superior distribution network and access to Texas' growing talent pool. Betterware's Global CEO Andres Campos believes the U.S. expansion is key to unlocking further growth.

"For more than 29 years, we've succeeded in providing value and quality in the consumer products we make, only constrained by our geographical location," said Campos. "Our industry knowledge reinforces our belief that U.S. consumers will continue to seek out well-designed products to simplify their lives.

Founded in 1995, Betterware has been the leading direct to consumer company in Mexico, focused on product innovation. In addition to its reputation for providing the ultimate 'life-hack' products, the company also creates opportunities for entrepreneurship through its direct sales model resulting in its position as the 17th largest direct-selling company in the world according to Direct Selling News.

Betterware's strong manufacturing relationships allow the company to produce quality-tested, on-trend, and innovative consumer products, with over 250 new products slated for 2024. From kitchen to garden, at home or on-the-go, Betterware has thoughtfully crafted better-living solutions with products that make life easier. U.S. consumers can now shop a curated portfolio on www.betterware.com and have it delivered right to their door.

Notably, Dallas has always been a friendly city for entrepreneurs and home to some of the most respected direct sales organizations and Fortune 500 companies. Coinciding with the launch of Betterware's direct to consumer business, it also will expand its direct selling arm to its headquarters in Dallas as well as San Antonio and McAllen.

For more information about Betterware U.S. and its products, visit betterware.com or follow Betterware on Facebook and Instagram.