Bounty Returns as the Ultimate Wingman - Tackling Gameday Messes from Playoffs to Super Bowl LX
The Quicker Picker Upper is back with NFL Star Rob Gronkowski and brings in rookie for his Wingman, sportscaster Charissa Thompson, to give fans the winning play against gameday's messiest food: wings + Bounty
Back for its fourth year, the Bounty is Your Wingman campaign is built on the simple, saucy truth: you can't have football without wings, and you can't have wings without Bounty. As NFL fans across the country gear up for the most-watched games of the year, Bounty is once again showing up where it belongs, at the center of wing-filled watch parties, handling every spill, drip, and sticky-finger so fans can focus on the fun.
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Bounty Returns as the Ultimate Wingman - Tackling Gameday Messes from Playoffs to Super Bowl LX
Gronk and Charissa are joined by more than 20 NFL players from across the league, each paired with their own wingman to share stories from messy game-day feasts, their love of football, and what it really means to be a wingman. Content will roll out across Instagram throughout the playoffs and Super Bowl season.
Why Wings, Why Bounty?
According to the National Chicken Council, Americans eat enough wings during the Super Bowl alone to circle the Earth more than three times if laid out end-to-end.* Just imagine the mess.
As the MVP of clean, Bounty is twice as absorbent as ordinary paper towels, so fans can use less and get the job done with just one sheet.**
Enter Rob Gronkowski & Charissa Thompson
With that many wings in play, Bounty called in NFL legend and longtime partner Rob Gronkowski (aka Gronk), along with his newest wingman, sportscaster, on-air co-host, and real-life friend Charissa Thompson. Together, Gronk and Charissa are giving fans a front-row seat into how they really do gameday at home.
"I go big on game day, big plays, big energy, and a ton of extra saucy wings," said Gronk. "As the Bounty Man, I know mess happens, so Charissa and I call in Bounty, the only paper towel tough enough to keep the game going."
"Gronk and I go way back, and while fans might be used to seeing us together on camera, we've logged just as much time hanging out at each other's watch parties," said Charissa Thompson. "And anyone who has been to a Gronk watch party knows a mess is guaranteed. That's why I'm excited to team up with Bounty so fans can enjoy every part of gameday, the fun, the food and yes, even the mess."
Bounty Takes Over Super Bowl LX Media Center
It's game on at Super Bowl Radio Row from February 2 – 6, 2026 at The George R. Moscone Convention Center in San Francisco with the annual Bounty House of Wingman. This year, Bounty takes the watch party experience to the next level with a two-story, 1,200 square foot smart home - anticipated to be an unforgettable standout at the Super Bowl media hub.
The highlights:
- Tens of thousands of chicken wings served to hungry reporters
- Live interviews, photo ops, and content creation with Gronk, Charissa, and NFL Wingmen
- A "front-lawn" football challenge, where attendees can launch footballs through an oversized roll of Bounty and race the clock for a high score
The experience brings together food, fun, football, and of course plenty of Bounty to pick up the mess.
Helping Fans Gear Up for Gameday at Home
And it doesn't stop there; Bounty is helping fans gear up for their own watch parties at home by offering a limited time coupon for up to $3 off select packs of Bounty starting today, making it easier to stock up and stay ready for the messiest Sunday of the year.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.
*Source: https://www.nationalchickencouncil.org/americans-to-eat-1-45-billion-chicken-wings-for-the-big-game/
**vs leading ordinary brand
View source version on businesswire.com: https://www.businesswire.com/news/home/20260108457985/en/
Alan Danzis
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