BrewDog USA Doubles Down on Headliners and Ignites Next Wave of Innovation for Spring and Summer
COLUMBUS, Ohio, April 23, 2026 (GLOBE NEWSWIRE) -- BrewDog USA by Tilray Brands, Inc. (NASDAQ:TLRY, TSX:TLRY), today unveiled its lineup of headliner products and bold innovation bets for spring and summer, signaling a renewed focus on flavor, disruption, and momentum across craft beer and emerging beverage categories in the U.S. With the strength of its core brands and the backing of Tilray Brands, BrewDog USA is accelerating an innovation-led growth strategy built around standout products designed to win with today's modern drinker.
At the center of the lineup is Elvis Juice, BrewDog's signature citrus IPA. At 6.5% ABV and available in multiple formats including 6-packs, 12-packs, 19.2 oz cans, and draft, Elvis Juice continues to define the brand's bold flavor profile. This summer, BrewDog is amplifying the brand with its "Juiced Up. Lifted Up." campaign, giving fans the chance to win helicopter rides across major U.S. cities. The campaign taps into BrewDog's rebellious DNA while reinforcing Elvis Juice as a high-impact, refreshingly bold IPA built to stand out.
BrewDog is also expanding its reach beyond traditional beer with the launch of Juice Club, a new non-alcoholic lineup crafted for full flavor without compromise. Available in four distinct expressions - Citrus Crush, Raspberry Tart, Key Lime Pils, and Pineapple Breeze - Juice Club delivers variety, versatility, and a premium taste experience in one of the fastest-growing segments in beverage.
Brittany Foster, Head of Brand & Marketing, BrewDog USA, stated, "We lead with quality and flavor - always. That's been at the core of BrewDog from day one. As we enter this next phase, we're accelerating innovation and pushing the boundaries of what beer and beyond beer - can be. Our focus is simple: deliver bold, differentiated products that create energy on shelves and behind the bar and give consumers more reasons to choose BrewDog every time."
Hazy Jane continues to gain momentum as BrewDog USA's #2 brand by volume, offering a smooth, fruit-forward New England–style IPA at 7.2% ABV. Its approachable, juicy profile has made it a go-to for hazy IPA drinkers nationwide. Building on that success, BrewDog introduced Baby Hazy, a 3.2% ABV lower-alcohol option designed for the fast-growing moderation occasion—delivering the same tropical character in a lighter, more sessionable format.
The portfolio is further strengthened by BrewDog IPA, a modern take on the classic that brings the brand back to its roots—bold, conversation-starting, and uncompromising. This summer, BrewDog will donate a portion of BrewDog IPA sales to Gigi's, a Columbus-based organization providing shelter, veterinary care, behavioral support, and adoption services for homeless dogs—reinforcing the brand's commitment to community impact.
Additional fan favorites include 95, a 95-calorie tropical session IPA built for active, balanced lifestyles, and Cold Beer, a crisp, easy-drinking lager designed for everyday occasions.
Fueling what's next, BrewDog continues to push boundaries through its Columbus-based pilot brewery, accelerating new product development and bringing fresh ideas to market with speed and creativity.
From iconic headliners to next-generation innovation, BrewDog USA is entering the season with momentum and a clear ambition to lead from the front.
Consumers can explore the full portfolio online and experience BrewDog firsthand at locations across the country.
For more information, visit https://usa.brewdog.com/ or follow @BrewDogUSA on social media.
About BrewDog USA
BrewDog USA is a leading craft brewery known for bold flavor, quality brewing, and a relentless focus on innovation across beer and non-alcoholic offerings. With a portfolio that spans iconic headliners like Elvis Juice, Hazy Jane, BrewDog IPA, Cold Beer, and 95 to new innovations like Juice Club, BrewDog continues to push the boundaries of what beer can be. The brand distributes across 15 states; Ohio, Michigan, Kentucky, Indiana, Illinois, Wisconsin, Pennsylvania, New Jersey, New York, Virginia, Georgia, Florida, Colorado, Nevada, and California, and operates a growing network of retail bar restaurants and destinations. These include its flagship campus in Canal Winchester, Ohio, home to DogTap Brewery and the 34-room DogHouse Hotel, as well as locations in New Albany and Cleveland, a franchise location in Denver, and a Las Vegas Strip rooftop bar, all designed to bring the BrewDog experience to life.
About Tilray Brands
Tilray Brands, Inc. ("Tilray") (NASDAQ:TLRY, TSX:TLRY), is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment elevating lives through moments of connection. Tilray's mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and create memorable experiences. Tilray's unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods and craft beverages.
For more information on how we are elevating lives through moments of connection, visit Tilray.com and follow @Tilray on all social platforms.
Forward-Looking Statements
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