Bright Lights Acquisition Corp. Combination Partner MANSCAPED Signs Pete Davidson As Brand Partner And Shareholder
Leading Men's Grooming Company and Comedy Icon Announce Multi-Year Partnership
WATCH: Pete Spitballs New Taglines in First Brand Spot for MANSCAPED
Meet the new face, among other parts, of MANSCAPED™. Today, the global men's grooming company and lifestyle consumer brand is excited to officially welcome Pete Davidson as Brand Partner and Shareholder. Known for his iconic comedic style, unapologetic authenticity, and total appeal to the world, Pete brings a unique edge and boundless content opportunity to the disruptive grooming brand. To kick off the four-year partnership, the comedian and longtime fan of the brand collaborated with MANSCAPED on an inaugural ad that brings to life the magic of this marriage. See the video here.
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Pete joins the global grooming company's celebrity program as Brand Partner and Shareholder. (Photo: Willie Petersen)
"Pete is the perfect brand partner for MANSCAPED. Both his sense of humor and sense of self closely fit our brand voice and values," said Paul Tran, Founder and CEO of MANSCAPED. "One of those core values is to not take ourselves too seriously; it makes our brand approachable and allows for authentic connections with our fans. We're so fortunate to work with Pete who is incredibly talented and has a natural ability to connect with men and women all over the world in a similar fashion."
The comedian channels his charm and effortless confidence in the first content piece born of this partnership. The 30-second spot features Pete in a mecca of MANSCAPED doing what he does best: ad-libbing a slew of iconic one-liners. The set offers a sultry ambiance complete with a full lineup of the brand's UltraPremium products and "PD" embroidered hand towels displayed on a slate bathroom counter. Clad in a black silk robe and with The Lawn Mower® 4.0 groin and body trimmer in hand, Pete gets into his groove and simply delivers. Yes, you get a peek at his tattoos. And yes, we're hoping for some MANSCAPED-inspired additions down the road to really ink the partnership.
"For a creative, working with Pete and his team has been an amazing experience – I would dare say that it has been the deepest creative collaboration with a celebrity that I have experienced," added Marcelo Kertész, SVP of Creative, Branding, and Product Design at MANSCAPED. "Because of his real-life love for MANSCAPED and The Lawn Mower, he just knows exactly what we stand for. And his delivery…well, it's pure Pete Davidson's style comedy."
Pete is a stand-up comedian, actor, writer, and Saturday Night Live (SNL) alum, having announced his departure from the show after its 47th season and his eight-year tenure. The SNL breakout has grown to be one of the world's biggest and most beloved stars with a vast cult-like fanbase who are drawn to his candor, charisma, and ability to talk about taboo topics that most public figures shy away from. Recently named one of TIME's 100 Most Influential People, Pete has and will continue to be recognized for his positive influence and global impact on society.
This commercial is just a taste of what you can expect from Pete Davidson x MANSCAPED, as the two signed a four-year agreement that will bring more sketches, more campaigns, and many more laughs. In connection with the brand's proven growth trajectory and intent to go public later this year, MANSCAPED will continue to explore other exciting partnerships and build on its celebrity program.
On November 23, 2021, MANSCAPED announced its entry into a definitive business combination agreement with Bright Lights Acquisition Corp. (NASDAQ:BLTS) ("Bright Lights"). Upon the closing of the proposed business combination, the combined company will be named "Manscaped Holdings, Inc." MANSCAPED intends to apply to list the common shares of the combined company on Nasdaq under the ticker symbol "MANS".