Broadridge Acquires AdvisorTarget; Financial Terms Of The Transaction Not Disclosed
Combining forward-looking advisor intent data with asset holding data enables precision-targeted, cost-effective digital marketing and sales strategies
NEW YORK, May 30, 2024 /PRNewswire/ -- Global Fintech leader Broadridge Financial Solutions, Inc. (NYSE:BR) announced today that it has acquired AdvisorTarget, a market leader in providing asset management and wealth management firms with data products to help power digital marketing, sales and engagement programs targeting financial advisors. Adding AdvisorTarget's unique advisor insight to Broadridge's existing data and analytics suite will enable asset managers to better target advisors and drive their growth strategies.