Capri Sun Launches First Single-Serve Bottle in Over Two Decades to Complement its Iconic Pouch
The brand enters convenience stores with resealable bottles that offer fans a new way to enjoy Capri Sun on the go
For the first time in more than 20 years, America's favorite kids' drink is now available in a resealable bottle. Capri Sun Bottles offer a convenient new way for fans of all ages to enjoy the same iconic taste on the go; a reflection of the brand's commitment to meeting the evolving needs of today's families. Joining Capri Sun's portfolio of products, including the iconic pouch, which sells over six million pouches a day, the bottles feature 12 ounces of juice – the equivalent of two pouches – in the brand's most popular flavors: Fruit Punch, Pacific Cooler, and Strawberry Kiwi.
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Now available nationwide, Capri Sun Bottles feature 12 ounces of juice (double the pouch size) in the brand's three most popular flavors: Fruit Punch, Pacific Cooler, and Strawberry Kiwi. Perfect for on-the-go fans, the resealable bottles are the brand's first single-serve bottle in more than 20 years. (Photo: Business Wire)
Purchasing a beverage is the number one reason for visiting a convenience store,1 yet is the one place you may not find America's favorite kids' drink – until now. Capri Sun Bottles are designed to meet the needs of busy, on-the-go families and answer the call for parents seeking more juice and kids beverage options at these stores.1 Made with all-natural ingredients, no artificial dyes, and no artificial sweeteners – just like the pouches families know and love – fans can find the Capri Sun Bottles at convenience stores and grocery stores rolling out now nationwide.
"Capri Sun has always been a childhood favorite," said Kristina Hannant, director of marketing at Capri Sun. "The launch of Capri Sun Bottles underscores our commitment to innovation by introducing a new format that meets the evolving needs of today's families on the go. This reflects our strategy to meet our consumers where they are while bringing the same taste and quality they love."
For years, Capri Sun fans have called for a larger serving size to enjoy even more of their favorite drink. In fact, between 2020 and 2023, a staggering 76 percent of suggestions received by the Capri Sun call center were about fans wanting a bigger product size. 2 Building on the momentum of last year's launch of Capri Sun Multi-Serve jugs, the brand's first innovation in over a decade, Capri Sun is once again evolving to meet consumer needs with the introduction of single-serve bottles – the equivalent of two pouches worth of juice. By expanding its portfolio with new formats and entering new retail categories such as convenience stores, Capri Sun continues to bring its trusted flavors to more occasions and consumers.
To learn more about Capri Sun's latest product innovation, follow @caprisun on Instagram.
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company (NASDAQ:KHC), inspired by our Purpose, Let's Make Life Delicious. Consumers are at the center of everything we do. With 2023 net sales of approximately $27 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As global citizens, we're dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn.
1 Numerator Survey (2024)
2 Capri Sun Call Center (2023)
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Media Contacts
Hannah Donohue
The Kraft Heinz Company
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Jordyn Comitor
Zeno Group for Capri Sun
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