Humana's primary care brands, CenterWell and Conviva, plan to add senior primary care centers in 11 currently served states and four new metro areas
Leading senior-focused primary care provider CenterWell Senior Primary Care® intends to continue expanding in 2025, with plans to open centers in new metro areas, including Augusta and Savannah, Georgia; the Triad Region (Burlington, Greensboro and Winston Salem) in North Carolina; and Wichita, Kansas.
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CenterWell River Hills, located in Asheville, N.C., celebrated its grand opening in June 2024. CenterWell Senior Primary Care offers a personalized, care-team approach to health care designed to improve outcomes and help seniors achieve their best health. (Photo: Business Wire)
CenterWell and Conviva expect to add 20-30 new centers this year in the existing states of Arizona, Florida, Georgia, Kansas, Mississippi, North Carolina, South Carolina, Tennessee, Texas and Virginia through a combination of de novo and acquired centers. This includes senior primary care centers co-located at select Walmart locations that began to open in 2024, with 11 remaining locations scheduled to open for patients by the middle of this year.
CenterWell Senior Primary Care and its sister brand, Conviva Senior Primary Care, make up Humana's Primary Care Organization (PCO), the nation's largest, fastest-growing senior primary care provider. Together they deliver care to approximately 390,000 seniors in more than 340 centers as of Dec. 31, 2024. The organization focuses on bringing quality, affordable, personalized care to seniors primarily in underserved communities and in areas without access to senior primary care.
"With our expansion efforts, we're taking a thoughtful approach to growth, seeking out communities that would benefit from our holistic and personalized senior care model," said Sanjay Shetty, M.D., president of Humana's CenterWell healthcare services segment. "And as we grow, we're also working to further integrate CenterWell's care delivery assets – primary care, home health and pharmacy services – with the goal of delivering improved outcomes and a superior patient experience."
CenterWell and Conviva operate under a comprehensive, value-based care model. A Harvard University and Humana Health Research study last year found that organizations such as CenterWell and Conviva that use value-based senior care models – tailoring their environment and services to the unique needs of older adults – offered better access to primary care when compared to other types of primary care organizations.
"Our continued growth at CenterWell and Conviva Senior Primary Care is critical to expanding access to quality healthcare for seniors," said Reneé Buckingham, President of CenterWell Senior Primary Care and Conviva Senior Primary Care. "This study shows that our care model focused on seniors is effectively addressing their needs, particularly those with chronic conditions and complex health challenges, which is wonderful news for our current patients and seniors in our expansion markets."
CenterWell and Conviva's offerings include board-certified physicians and integrated care teams that are specially trained to treat the senior population. Physicians and advanced practitioners spend more time with their patients – up to 50% more time than typical providers – and care teams create personalized plans that help patients achieve their best possible health, while also addressing social, behavioral and financial needs.
CenterWell Senior Primary Care and Conviva Senior Primary Care accept patients with Original Medicare and a wide range of Medicare Advantage plans. The centers currently operate in 15 states: Arizona, Florida, Georgia, Indiana, Kansas, Kentucky, Louisiana, Mississippi, Missouri, Nevada, North Carolina, South Carolina, Virginia, Tennessee and Texas. For more information on CenterWell Senior Primary Care, visit CenterWellPrimaryCare.com, and for more about Conviva Senior Primary Care, visit ConvivaCareCenters.com.
About CenterWell
CenterWell is a leading health care services business focused on creating integrated and differentiated experiences that put our patients at the center of everything we do. The result is high quality health care that is accessible, comprehensive, and, most of all, personalized. As the largest provider of senior-focused primary care, one of the leading providers of home health care, and a leading integrated home delivery, specialty, hospice, and retail pharmacy, CenterWell is focused on whole health and addressing the physical, emotional and social wellness of our patients. CenterWell is part of Humana Inc. (NYSE:HUM). Learn more about what we offer at CenterWell.com.
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FOR MORE INFORMATION, CONTACT:
Lisa M. Ferguson
Humana Corporate Communications
[email protected]