SEC FORM 4

SEC FORM 4 SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Fogel Glenn D

(Last)

(First)

(Middle)

BOOKING HOLDINGS INC.

800 CONNECTICUT AVENUE

(Street)

NORWALK

06854

(City)

(State)

(Zip)

2. Issuer Name and Ticker or Trading Symbol
Booking Holdings Inc. [ BKNG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	CEO AND PRESIDENT

3. Date of Earliest Transaction (Month/Day/Year)
01/15/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock⁽¹⁾	01/15/2026⁽²⁾		S		10	D	$5,147.58	20,558	D
Common Stock⁽¹⁾	01/15/2026		S		10	D	$5,148.72	20,548	D
Common Stock⁽¹⁾	01/15/2026		S		10	D	$5,149.96	20,538	D
Common Stock⁽¹⁾	01/15/2026		S		10	D	$5,153.05	20,528	D
Common Stock⁽¹⁾⁽³⁾	01/15/2026		S		20	D	$5,158.575	20,508	D
Common Stock⁽¹⁾	01/15/2026		S		10	D	$5,160.97	20,498	D
Common Stock⁽¹⁾⁽⁴⁾	01/15/2026		S		30	D	$5,162.82	20,468	D
Common Stock⁽¹⁾	01/15/2026		S		10	D	$5,165.21	20,458	D
Common Stock⁽¹⁾⁽⁵⁾	01/15/2026		S		40	D	$5,167.2425	20,418	D
Common Stock⁽¹⁾	01/15/2026		S		10	D	$5,169.19	20,408	D
Common Stock⁽¹⁾⁽⁶⁾	01/15/2026		S		40	D	$5,171.25	20,368	D
Common Stock⁽¹⁾⁽⁷⁾	01/15/2026		S		30	D	$5,172.88	20,338	D
Common Stock⁽¹⁾⁽⁸⁾	01/15/2026		S		20	D	$5,173.515	20,318	D
Common Stock⁽¹⁾	01/15/2026		S		10	D	$5,174.93	20,308	D
Common Stock⁽¹⁾	01/15/2026		S		10	D	$5,176.77	20,298	D
Common Stock⁽¹⁾⁽⁹⁾	01/15/2026		S		31	D	$5,181.1287	20,267	D
Common Stock⁽¹⁾⁽¹⁰⁾	01/15/2026		S		93	D	$5,182.514	20,174	D
Common Stock⁽¹⁾⁽¹¹⁾	01/15/2026		S		70	D	$5,183.3314	20,104	D
Common Stock⁽¹⁾⁽¹²⁾	01/15/2026		S		70	D	$5,184.3786	20,034	D
Common Stock⁽¹⁾⁽¹³⁾	01/15/2026		S		50	D	$5,185.574	19,984	D
Common Stock⁽¹⁾⁽¹⁴⁾	01/15/2026		S		80	D	$5,186.955	19,904	D
Common Stock⁽¹⁾⁽¹⁵⁾	01/15/2026		S		84	D	$5,187.9393	19,820	D
Common Stock⁽¹⁾⁽¹⁶⁾	01/15/2026		S		25	D	$5,189.266	19,795	D
Common Stock⁽¹⁾⁽¹⁷⁾	01/15/2026		S		50	D	$5,190.414	19,745	D
Common Stock⁽¹⁾⁽¹⁸⁾	01/15/2026		S		30	D	$5,191.7267	19,715	D
Common Stock⁽¹⁾⁽¹⁹⁾	01/15/2026		S		20	D	$5,192.49	19,695	D
Common Stock⁽¹⁾	01/15/2026		S		10	D	$5,196.24	19,685	D
Common Stock⁽¹⁾⁽²⁰⁾	01/15/2026		S		20	D	$5,197.525	19,665	D
Common Stock⁽¹⁾⁽²¹⁾	01/15/2026		S		20	D	$5,198.715	19,645	D
Common Stock⁽¹⁾⁽²²⁾	01/15/2026		S		30	D	$5,200.2533	19,615	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. The 10b5-1(c) sales plan was adopted on December 9, 2024.

2. The report is the first of two Form 4s filed to report Mr. Fogel's transactions on January 15, 2026.

3. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,158.57 - $5,158.58. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

4. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,162.78 - $5,162.88. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

5. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,167.21 - $5,167.31. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

6. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,171.03 - $5,171.38. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

7. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,172.32 - $5,173.19. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

8. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,173.40 - $5,173.63. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

9. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,180.39 - $5,181.30. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

10. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,182.13 - $5,182.99. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

11. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,183.18 - $5,183.69. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

12. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,184.19 - $5,184.98. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

13. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,185.40 - $5,186.03. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

14. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,186.54 - $5,187.46. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

15. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,187.73 - $5,188.47. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

16. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,188.94 - $5,189.72. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

17. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,190.20 - $5,190.74. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

18. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,191.20 - $5,192.18. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

19. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,192.24 - $5,192.74. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

20. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,197.45 - $5,197.60. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

21. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,198.71 - $5,198.72. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

22. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,200.21 - $5,200.33. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

	/s/ Vijay Iyer, Attorney-in-Fact	01/16/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

CEO AND PRESIDENT Fogel Glenn D sold $4,937,816 worth of shares (953 units at $5,181.34), decreasing direct ownership by 5% to 19,615 units (SEC Form 4)