• Live Feeds
    • Press Releases
    • Insider Trading
    • FDA Approvals
    • Analyst Ratings
    • Insider Trading
    • SEC filings
    • Market insights
  • Analyst Ratings
  • Alerts
  • Subscriptions
  • Settings
  • RSS Feeds
Quantisnow Logo
  • Live Feeds
    • Press Releases
    • Insider Trading
    • FDA Approvals
    • Analyst Ratings
    • Insider Trading
    • SEC filings
    • Market insights
  • Analyst Ratings
  • Alerts
  • Subscriptions
  • Settings
  • RSS Feeds
PublishDashboard
    Quantisnow Logo

    © 2025 quantisnow.com
    Democratizing insights since 2022

    Services
    Live news feedsRSS FeedsAlertsPublish with Us
    Company
    AboutQuantisnow PlusContactJobsAI employees
    Legal
    Terms of usePrivacy policyCookie policy

    Cheetos® Debuts 'Other Hand' Campaign, an Official Celebration of Fans who Reserve their Dominant Hand for Enjoying Cheetos

    4/15/24 9:00:00 AM ET
    $PEP
    Beverages (Production/Distribution)
    Consumer Staples
    Get the next $PEP alert in real time by email

    NBA superstar Jamal Murray joins Cheetos to spotlight the mischievous mishaps that happen in real life when snackers' dominant hands are covered in Cheetle dust

    PLANO, Texas, April 15, 2024 /PRNewswire/ -- Ninety-nine percent of people eat Cheetos® with their dominant hand, which means they need to live their life using their Other Hand... even if things get a little messy. Now, Cheetos officially celebrates those Cheetos lovers who have committed their dominant hand to solely eating their favorite snack with the launch of the Other Hand campaign. Through a series of new digital spots, advertising stunts and a partnership with 2023 NBA Champion and Cheetos fan Jamal Murray, the brand shows the antics that happen when snackers attempt to use their non-dominant hand because they don't want to stop eating Cheetos.

    "Cheetos fans everywhere know the feeling when they need to get things done but their fingers are covered in that beloved orange Cheetle dust," said Tina Mahal, senior vice president of marketing, PepsiCo Foods North America. "Instead of putting the Cheetos bag down, they try out their Other Hand, and things often go hilariously 'wrong.' From missing high-fives to daily task mishaps, this campaign is an ode to the fans who will do anything for their favorite snack. We're showing the world that it's okay to use your Other Hand and embrace the mess."

    To kick off the campaign, Cheetos teamed up with Denver Nuggets point guard Jamal Murray to put his Other Hand to the test. Murray, like many other Cheetos enthusiasts, often needs to use his Other Hand while his dominant hand helps him enjoy that cheesy goodness. In fact, fans may have noticed that his recent high-fives have been a little… off. From slight misses to huge whiffs, Murray's recurring high-five mishaps during games are part of his playful dedication to the Other Hand lifestyle. Fans can watch here how Murray's constant use of his non-dominant hand off the court landed him in some amusing situations on the court.

    "It's no secret that I'm a Cheetos fan," said Murray. "Using my Other Hand often leads to some funny, often messy, things happening, like missing high-fives. I'm excited to team up with the brand to embrace the mischief and celebrate those moments that Cheetos fans like me know all too well."

    The missed high-five is just one of many examples that showcase what happens while people enjoy life with Cheetle-covered fingers. Fans can also see this come to life in Cheetos' new digital advertisements launching today here. The advertising campaign features five spots, each showcasing the over-the-top fails people experience when they simply can't let go of Cheetos: a baker botching a birthday cake, an artist creating a distorted forensic sketch, sports fans giving missing celebratory high-fives, a plastic surgeon mishap and a football player unable to make a decent pass.

    Cheetos took the mischief to the streets with various out-of-home advertisements across the country, spotlighting everyday people – from copywriters to drivers – giving up precision to keep their Cheetos-eating hand focused on snacking. These stunts included a less-than-perfect parking job in New York City and a New York Times ad riddled with grammatical errors to further highlight the sacrifices made for snack satisfaction.

    Fans are invited to join in on the fun by sharing their own Other Hand-induced escapades on social media platforms using the hashtag #CheetosOtherHand. For mroe informtion abtou the Other Hand campaign and to staay udpated on the latst Cheetos news, visit Cheetos.com/OtherHand.*

    *EDITOR'S NOTE: These typos are a result of Cheetos Other Hand-induced errors.

    About Cheetos

    Cheetos® has been delivering delicious cheesy snacks and making mischief with orange-covered fingertips for 75 years. Cheetos believes you should never lose your mischievous spark or playful spirit regardless of what life brings. It is one of the many brands that make up Frito-Lay North America, the $23 billion convenient foods division of PepsiCo, Inc. Follow Cheetos on X (@ChesterCheetah), Instagram (@Cheetos), YouTube (@Cheetos), Facebook (Cheetos) and TikTok (@Cheetos).

    About Frito-Lay North America

    Frito-Lay North America is the $25 billion net sales convenient foods division of PepsiCo, Inc. (NASDAQ:PEP). For decades, Frito-Lay's portfolio of beloved products has brought smiles to millions of families across the world, including Fritos® corn chips, Lay's® and Ruffles® potato chips, Doritos® and Tostitos® tortilla chips and branded dips, Cheetos® snacks, Stacy's® pita chips, PopCorners® air popped snacks and SunChips® multigrain snacks. The company operates more than 40 manufacturing facilities across the U.S. and Canada, along with a vast distribution network that services over 315,000 retail customers weekly through its direct-store-delivery model. Through pep+ (PepsiCo Positive), Frito-Lay is committed to creating positive change for the planet and people. Learn more about Frito-Lay at FritoLay.com, on X (@FritoLay), on Instagram (@FritoLay) and on Facebook (FritoLay).

    About PepsiCo 

    PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. 

    Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo. 

    Cheetos® Debuts ‘Other Hand' Campaign, an Official Celebration of Fans who Reserve their Dominant Hand for Enjoying Cheetos

    Cheetos® Debuts ‘Other Hand' Campaign, an Official Celebration of Fans who Reserve their Dominant Hand for Enjoying Cheetos

    Cheetos® Debuts ‘Other Hand' Campaign, an Official Celebration of Fans who Reserve their Dominant Hand for Enjoying Cheetos

    Cheetos® Debuts ‘Other Hand' Campaign, an Official Celebration of Fans who Reserve their Dominant Hand for Enjoying Cheetos

    Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/cheetos-debuts-other-hand-campaign-an-official-celebration-of-fans-who-reserve-their-dominant-hand-for-enjoying-cheetos-302115864.html

    SOURCE Frito-Lay North America

    Get the next $PEP alert in real time by email

    Chat with this insight

    Save time and jump to the most important pieces.

    Recent Analyst Ratings for
    $PEP

    DatePrice TargetRatingAnalyst
    4/15/2025$155.00Buy → Neutral
    BofA Securities
    3/18/2025$168.00 → $156.00Overweight → Equal Weight
    Barclays
    3/12/2025$171.00 → $170.00Buy → Hold
    Jefferies
    1/7/2025$171.00Overweight
    Piper Sandler
    12/12/2024$179.00 → $184.00Hold → Buy
    Deutsche Bank
    10/10/2024$190.00 → $183.00Buy → Hold
    TD Cowen
    9/20/2024$185.00Overweight → Equal-Weight
    Morgan Stanley
    7/19/2024$183.00Buy → Hold
    DZ Bank
    More analyst ratings

    $PEP
    Press Releases

    Fastest customizable press release news feed in the world

    See more
    • PepsiCo Leverages Salesforce's Agentforce to Advance AI Agenda

      Agentforce will enhance field operations and redefine the standard for customer engagement at PepsiCo PURCHASE, N.Y. and SAN FRANCISCO, June 24, 2025 /PRNewswire/ -- PepsiCo (NASDAQ:PEP) today announced plans to deploy Agentforce — the digital labor platform from Salesforce (NYSE:CRM) for bringing trusted, autonomous AI agents into the flow of work. Through this expanded collaboration with Salesforce, the world's #1 AI CRM, PepsiCo will leverage AI agents to manage key functions, enhancing customer support and operational efficiency, while empowering sales teams to focus on strategic growth and deeper engagement with retailers. PepsiCo is one of the first major food and beverage companies to

      6/24/25 8:00:00 AM ET
      $CRM
      $PEP
      Computer Software: Prepackaged Software
      Technology
      Beverages (Production/Distribution)
      Consumer Staples
    • PepsiCo Announces Timing and Availability of Second-Quarter 2025 Financial Results

      PURCHASE, N.Y., June 9, 2025 /PRNewswire/ -- PepsiCo, Inc. (NASDAQ: PEP) today announced that it will issue its second-quarter 2025 (ending June 14) financial results and other related information on Thursday, July 17, 2025 by posting the following materials and links on the company's website at www.pepsico.com/investors. Press release and 10-Q at approximately 6:00 a.m. EDTPrepared management remarks (in PDF format) at approximately 6:30 a.m. EDTLive question and answer session for analysts with Ramon Laguarta, Chairman and Chief Executive Officer, and Jamie Caulfield, EVP an

      6/9/25 8:00:00 AM ET
      $PEP
      Beverages (Production/Distribution)
      Consumer Staples
    • From Gut Health to Recovery Drinks, This Category Is Just Getting Started

      Equity Insider News Commentary Issued on behalf of Safety Shot, Inc. VANCOUVER, BC, May 27, 2025 /PRNewswire/ -- Equity Insider News Commentary – As consumer preferences continue to shift, refreshment is no longer just about quenching thirst—it's increasingly about delivering benefits. Functional beverages, which offer everything from clean energy and hydration to mood and immunity support, are emerging as one of the most dynamic segments in the industry. RBC Capital Markets' Nik Modi identifies the category as a key growth engine over the next five years, while projections from Research and Markets and InsightAce Analytic forecast the market could grow to as much as $618.8 billion by 2034.

      5/27/25 9:15:00 AM ET
      $BUD
      $KHC
      $KO
      $OTLY
      Beverages (Production/Distribution)
      Consumer Staples
      Packaged Foods
      Package Goods/Cosmetics

    $PEP
    SEC Filings

    See more
    • SEC Form 11-K filed by PepsiCo Inc.

      11-K - PEPSICO INC (0000077476) (Filer)

      6/13/25 4:16:42 PM ET
      $PEP
      Beverages (Production/Distribution)
      Consumer Staples
    • Amendment: SEC Form SCHEDULE 13G/A filed by PepsiCo Inc.

      SCHEDULE 13G/A - PEPSICO INC (0000077476) (Subject)

      6/5/25 2:11:37 PM ET
      $PEP
      Beverages (Production/Distribution)
      Consumer Staples
    • SEC Form SD filed by PepsiCo Inc.

      SD - PEPSICO INC (0000077476) (Filer)

      5/30/25 4:28:30 PM ET
      $PEP
      Beverages (Production/Distribution)
      Consumer Staples

    $PEP
    Analyst Ratings

    Analyst ratings in real time. Analyst ratings have a very high impact on the underlying stock. See them live in this feed.

    See more
    • PepsiCo downgraded by BofA Securities with a new price target

      BofA Securities downgraded PepsiCo from Buy to Neutral and set a new price target of $155.00

      4/15/25 9:28:10 AM ET
      $PEP
      Beverages (Production/Distribution)
      Consumer Staples
    • PepsiCo downgraded by Barclays with a new price target

      Barclays downgraded PepsiCo from Overweight to Equal Weight and set a new price target of $156.00 from $168.00 previously

      3/18/25 7:54:59 AM ET
      $PEP
      Beverages (Production/Distribution)
      Consumer Staples
    • PepsiCo downgraded by Jefferies with a new price target

      Jefferies downgraded PepsiCo from Buy to Hold and set a new price target of $170.00 from $171.00 previously

      3/12/25 7:30:35 AM ET
      $PEP
      Beverages (Production/Distribution)
      Consumer Staples