CHEEZ-IT® REINVENTS SNACKING WITH ALL-NEW CHEEZ-IT CRUNCH: DELIVERING MAX CRUNCH AND BOLD FLAVOR LIKE NEVER BEFORE
The brand's biggest innovation in three years is perfectly designed to deliver a flavor-forward, crunchy snacking experience
Key News Bites
- Cheez-It® debuts new Cheez-It Crunch lineup combining 100% real cheese with a more satisfying crunch and a 3D shape designed to deliver edge-to-edge bold flavor in every bite.
- Three daring flavors, one ultra-crunchy snack: The Cheez-It® Crunch lineup comes in three irresistible flavors: Kick'n Nacho Cheese, Zesty Jalapeño Cheddar and Sharp White Cheddar.
- Available soon! Find single serve bags of Cheez-It® Crunch Kick'n Nacho Cheese and Zesty Jalapeño Cheddar at 7-Eleven stores this October and keep an eye out for full-sized bags of all three flavors rolling out in retailers nationwide starting in January 2026.
CHICAGO, Sept. 8, 2025 /PRNewswire/ -- See It. Taste It. Crunch It. Cheez-It® is unleashing its biggest innovation in three years, something unlike anything fans have ever crunched before. Enter Cheez-It Crunch, a bold new snack lineup that combines 100% real cheese with a more satisfying crunch and a 3D shape designed to deliver edge-to-edge bold flavor in every bite.
Cheez-It recognizes the shift toward sensory snacking experiences – a trend confirmed by a 55% increase in crunchy snack social videos over the past year1. Cheez-It Crunch answers that demand with three new irresistible, multisensorial flavors that satisfy cravings anytime, anywhere.
"We've taken everything fans love about the original Cheez-It cracker and reimagined it with a new, irresistible snacking experience," said Cara Tragseiler, Senior Brand Director for Cheez-It. "As the name indicates, Cheez-It Crunch has a bold, craveable crunch, delivering a satisfying bite and making it a must-have for all snack lovers."
Cheez-It Crunch comes in three deliciously daring flavors, each made with 100% real cheese:
- Cheez-It Crunch Kick'n Nacho Cheese: Imagine the taste of tangy nacho cheese, now in one crunchy, cheesy bite. Classic cheddar cheese is layered with a kick of nacho spice, for a satisfyingly spicy and savory flavor.
- Cheez-It Crunch Zesty Jalapeno Cheddar: Combines the iconic Cheez-It cheddar taste with a bold kick of spicy jalapeno. The initial cheesy flavor is followed by a zesty heat that builds with each bite.
- Cheez-It Crunch Sharp White Cheddar: Hitting shelves nationwide in Jan. 2026 – experience sharp white cheddar cheese with a satisfying crunch. A complex cheddar taste with buttery notes in every irresistible bite.
Fans can get an early taste starting in October when Cheez-It Crunch Kick'n Nacho Cheese and Cheez-It Crunch Zesty Jalapeno Cheddar hit 7-Eleven stores in single-serve, 2.25oz bags for an MSRP of $2.79. In January 2026, these two flavors, plus the Cheez-It Crunch Sharp White Cheddar flavor, will roll out at retailers nationwide in full-size, 6.5oz bags sold for an MSRP of $4.49.
Follow @CheezIt on Instagram, Facebook and TikTok for the latest snack drops and food news.
About Kellanova
Kellanova (NYSE:K) is a leader in global snacking, international cereal and noodles, and North America frozen foods with a legacy stretching back more than 100 years. Powered by differentiated brands including Pringles®, Cheez-It®, Pop-Tarts®, Kellogg's Rice Krispies Treats®, RXBAR®, Eggo®, MorningStar Farms®, Special K®, Coco Pops®, and more, Kellanova's vision is to become the world's best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our net sales for 2024 were approximately $13 billion.
Kellanova is guided by our purpose to create better days and a place at the table for everyone through our trusted food brands. We are advancing sustainable and equitable access to food by addressing the intersection of hunger, sustainability, wellbeing, and equity, diversity & inclusion, with the ambition of creating Better Days for 4 billion people by the end of 2030. Visit www.Kellanova.com for more information.
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1 According to social data from Tubular for "Crunchy snack/chip," 55% increase in video upload count over the past 12 months.
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SOURCE Kellanova