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    Chief Information Officer Guerrero Paula L converted options into 1,278 units of Citizens and covered exercise/tax liability with 312 units of Citizens, increasing direct ownership by 23% to 9,159 units (SEC Form 4)

    7/17/25 4:42:59 PM ET
    $CIA
    Life Insurance
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    Get the next $CIA alert in real time by email
    SEC FORM 4 SEC Form 4
    FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
    Washington, D.C. 20549

    STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

    Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
    or Section 30(h) of the Investment Company Act of 1940
    OMB APPROVAL
    OMB Number: 3235-0287
    Estimated average burden
    hours per response: 0.5
      
    Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
      
    Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
    1. Name and Address of Reporting Person*
    Guerrero Paula L

    (Last) (First) (Middle)
    11815 ALTERRA PARKWAY, SUITE 1500

    (Street)
    AUSTIN TX 78758

    (City) (State) (Zip)
    2. Issuer Name and Ticker or Trading Symbol
    CITIZENS, INC. [ CIA ]
    5. Relationship of Reporting Person(s) to Issuer
    (Check all applicable)
    Director 10% Owner
    X Officer (give title below) Other (specify below)
    Chief Information Officer
    3. Date of Earliest Transaction (Month/Day/Year)
    05/02/2025
    4. If Amendment, Date of Original Filed (Month/Day/Year)
    6. Individual or Joint/Group Filing (Check Applicable Line)
    X Form filed by One Reporting Person
    Form filed by More than One Reporting Person
    Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
    1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
    Code V Amount (A) or (D) Price
    Citizens, Inc. Class A Common Stock 05/02/2025 L(1) 237.8982 A $4.17 7,658.8982 D
    Citizens, Inc. Class A Common Stock 05/30/2025 L(1) 263.4975 A $3.77 7,922.3957 D
    Citizens, Inc. Class A Common Stock 06/27/2025 L(1) 270.4513 A $3.67 8,192.847 D
    Citizens, Inc. Class A Common Stock 07/15/2025 M 1,278 A (2) 9,470.847 D
    Citizens, Inc. Class A Common Stock 07/15/2025 F 312 D $3.3 9,158.847 D
    Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
    (e.g., puts, calls, warrants, options, convertible securities)
    1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
    Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
    Restricted Stock Units (2) 07/15/2025 M 1,278 (3) (3) Class A Common Stock 1,278 $0 0 D
    Restricted Stock Units (2) (4) (4) Class A Common Stock 5,417 5,417 D
    Restricted Stock Units (2) (5) (5) Class A Common Stock 6,069 6,069 D
    Restricted Stock Units (2) (6) (6) Class A Common Stock 5,769 5,769 D
    Restricted Stock Units (2) (7) (7) Class A Common Stock 6,593 6,593 D
    Explanation of Responses:
    1. These shares were purchased through the Citizens, Inc. Stock Investment Plan as part of regular monthly payroll deduction.
    2. Each restricted stock unit represents a contingent right to receive one share of Citizens, Inc. Class A common stock.
    3. On July 15, 2022, the reporting person was granted an award of restricted stock units, vesting in three equal annual installments on the first anniversary date of the grant (July 15, 2023) and the second anniversary date of the grant (July 15, 2024) and the third anniversary date of the grant (July 15, 2025).
    4. On August 15, 2023, the reporting person was granted an award of restricted stock units, vesting in three equal annual installments on the first anniversary date of the grant (August 15, 2024) and the second anniversary date of the grant (August 15, 2025) and the third anniversary date of the grant (August 15, 2026).
    5. On March 28, 2024, the reporting person was granted an award of restricted stock units (RSUs) under the Citizens, Inc. Omnibus Incentive Plan for 2023 pay-for-performance. The RSUs, vest in three equal annual installments on the first anniversary date of the grant (March 28, 2025) and the second anniversary date of the grant (March 28, 2026) and the third anniversary date of the grant (March 28, 2027).
    6. On March 31, 2025, the reporting person was granted an award of RSUs under the Citizens, Inc. Omnibus Incentive Plan for the 2024 pay-for-performance. The RSUs vest in three equal annual installments on the first anniversary of the date of the grant (March 31, 2026) an dthe second anniversary of the date of the grant (March 31, 2027) and the third anniversary of the date of the grant (March 31, 2028).
    7. On March 31, 2025, the reporting person was granted an award of RSUs under the Citizens, Inc. Omnibus Incentive Plan for the 2025 long-term incentive. The RSUs vest in three equal annual installments on the first anniversary of the date of the grant (March 31, 2026) an dthe second anniversary of the date of the grant (March 31, 2027) and the third anniversary of the date of the grant (March 31, 2028).
    Remarks:
    /s/Paula L. Guerrero 07/17/2025
    ** Signature of Reporting Person Date
    Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
    * If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
    ** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
    Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
    Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
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