Chili's® Takes Aim at Fast Food by Introducing the Big Smasher Burger as Part of Its 3 For Me Menu
Making one of the best deals in dining even better, the grill & bar's 3 For Me menu gets an update with a new burger and new chicken sandwich that tackle fast food head-on
DALLAS, April 29, 2024 /PRNewswire/ -- Chili's® Grill & Bar sees fast food fans growing frustrated with the rising cost of fast food combo meals. The solution? Making the Chili's 3 For Me® menu better than it's ever been with new additions starting at $10.99, including a new Crispy Chicken sandwich, and most notably a new burger, aptly titled, the Big Smasher.
Chili's Big Smasher, the brand's first burger innovation in three years, has twice the beef of a Big Mac®* and flavors fast food lovers will recognize. Made with diced red onions, lettuce, pickles, Thousand Island dressing, American cheese, and, of course, a Chili's staple, a nearly half-pound, hand-smashed burger patty, the Big Smasher is a standout offering burger lovers deserve.
Chili's 3 For Me menu has provided industry-leading value since its introduction. Guests can enjoy a bottomless non-alcoholic beverage, bottomless chips and salsa, plus the Big Smasher with fries for just $10.99, a starting price that hasn't changed since Chili's 3 for Me hit menus in 2022. Adults can also add a Chili's classic margarita for just $3.99, a deal that certainly won't be found in any drive thru.
"We know diners are experiencing sticker shock from the rising cost of fast food, with little change to the actual quantity or quality of fast food combo meals," said George Felix, Chili's Chief Marketing Officer. "We believe that Chili's 3 For Me offers better value than you'll find in any drive-thru and, with the all-new Big Smasher burger, we just made the 3 for Me even better. We believe our guests can enjoy better quality, better pricing and a better experience every time."
In addition to new menu items, Chili's is releasing three new TV and digital advertisements showing the ways in which Chili's 3 For Me offers better value than fast food.
Chili's is also challenging fans on X to share why Chili's is better than fast food. People who share their review by quote retweeting and using #Chilis3ForMeRescue could win a gift card to cover a $10.99 3 For Me meal during their next visit to Chili's.**
Chili's new Big Smasher burger and Crispy Chicken sandwich are available as part of Chili's 3 For Me menu in participating restaurants nationwide beginning April 29. For more information and to find a Chili's location near you, visit chilis.com.
*Big Mac® is a registered trademark of McDonald's Corporation. The comparison is made based on the Big Mac's pre-cooked patty weight of 3.2 oz (collectively).
**Giveaway Terms and Conditions: NO PURCHASE NECESSARY. Open to legal residents of the United States and the District of Columbia who are eighteen (18) years of age or older, except residents of Rhode Island. Begins 11:00 AM ET on 4/29/24; ends 11:59:59 PM ET on 5/2/24. Odds of winning depend on number of eligible entries received. For Official Rules and eligibility, visit x.com/chilis. Sponsor: Brinker International Payroll Company, L.P., 3000 Olympus Blvd., Dallas, TX 75019.
About Chili's® Grill & Bar
Hi, welcome to Chili's! We are a leader in the casual dining industry and the flagship brand of Dallas-based Brinker International, Inc. (NYSE: EAT). We are known for our big mouth burgers, Chicken Crispers®, full-on sizzling fajitas and hand-shaken margaritas. We take our food seriously – but not ourselves – because dining out should feel like a celebration even if there is nothing to celebrate. Our passion is making everyone feel special, and every day, our ChiliHeads make it their job to spread #ChilisLove across almost 1,600 restaurants in 27 countries and two territories. And Chili's cares. We host local Give Back Events to support kids, education and hunger and have raised more than $100 million benefiting St. Jude Children's Research Hospital through generous Guest donations. Find more information about us at chilis.com, follow us on Twitter or Instagram, like us on Facebook or join us on TikTok.
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SOURCE Chili's Grill & Bar