Cinemark Scares Up Second-Biggest Domestic Horror Film Opening Weekend of All Time with The Conjuring: Last Rites
Cinemark's South and Central American theaters generated their highest attendance of all time for a horror film opening weekend.
"The Conjuring: Last Rites" possessed theaters to become the North American industry's best post-pandemic horror film opening weekend and third-best of all time.
The company also achieved a record September food and beverage per cap across its U.S. theaters as moviegoers indulged in snacks to go along with the big screen scares.
Cinemark Holdings, Inc., one of the largest and most influential theatrical exhibition companies in the world, delivered a frighteningly successful weekend as The Conjuring: Last Rites secured its spot as Cinemark's second-biggest domestic horror film opening weekend of all time, underscoring the company's continued strength in providing premium theatrical experiences that resonate with fans. During their outings to experience this newest installment in the popular franchise, moviegoers splurged on concessions, leading to a record-breaking September weekend food and beverage per cap at Cinemark's U.S. theaters, as well as one the biggest concessions sales weekends of all time for a horror movie opening.
The film also massively resonated at Cinemark's South and Central American theaters, notching the highest advanced sales for any film in the genre, as well as marking the exhibitor's all-time-highest opening weekend attendance for a horror film in the region.
"Consumer enthusiasm for theatrical thrills and chills was on full display this past weekend as moviegoers packed our Cinemark auditoriums to see The Conjuring: Last Rites in all its terrifying glory," said Sean Gamble, Cinemark President and CEO. "The film delivered the second-largest domestic opening weekend and highest international debut for a horror title in our company's history, which is a testament to the strength of the franchise and the exceptional work by our partners at Warner Bros. I'm also incredibly proud of our entire Cinemark team for their consistent efforts to create exceptional entertainment experiences that resonate with our guests."
Coming Soon to the Big Screen
The big screens will be illuminated with more captivating films throughout the rest of the year and beyond, including Demon Slayer: Kimetsu no Yaiba - Infinity Castle (September 12), Tron: Ares (October 10), The Running Man (November 7), Wicked: For Good (November 21), Zootopia 2 (November 26), Five Nights at Freddy's 2 (December 5), Avatar: Fire and Ash (December 19) and more. 2026 will see highly anticipated films making their way to Cinemark's immersive auditoriums, including Project Hail Mary (March 20), Mortal Kombat II (May 15), Toy Story 5 (June 19), The Odyssey (July 17), Spider-Man: Brand New Day (July 31), The Hunger Games: Sunrise on the Reaping (November 20), and Dune: Part Three and Avengers: Doomsday (December 18).
The Cinemark Experience
Cinemark's commitment to delivering a preeminent out-of-home entertainment experience comes to fruition through continual investment in its theaters and customer journey.
- Fan-favorite Luxury Lounger recliners, with more than 70 percent of the domestic circuit reclined.
- Cinemark XD, the number one private-label premium large format in the world with nearly 300 auditoriums across the U.S. and Latin America, representing 12 percent of global box office in 2024 on 5 percent of screens.
- Largest footprint of D-BOX motion seats with more than 425 auditoriums, and 70 planned installations in the next 18 months.
- Everyone's favorite mouth-watering movie theater concessions with free refills on large drinks and XL popcorn, in addition to robust food and beverage offerings, with 80 percent of U.S. theaters offering restaurant-quality menu items and 60 percent offering beer, wine and alcohol. Guests can skip the line and order their cinema snacks ahead of time on the Cinemark app.
- Must-have movie merchandise in theaters as well as online at shop.cinemark.com.
- Superior sight and sound technology delivered by top-of-the-line multi-channel surround sound and Barco digital and laser projectors managed by an industry-leading technology team that delivers a 99.98 percent uptime across thousands of showtimes every day. This means moviegoers can count on Cinemark for a smooth, uninterrupted presentation.
- Guest service scores that consistently reach high satisfaction ratings of approximately 95 percent.
- Cinemark Movie Club, the industry-leading movie theater subscription program with 1.45 million members in addition to Movie Rewards free loyalty program with outstanding member rewards.
- Steeply discounted movie tickets at Cinemark theaters on Discount Tuesday, with Movie Rewards members saving even more.
- National partnerships with UberEats, Door Dash, Grubhub and 7NOW to satisfy those movie theater concessions cravings at home.
For full details about the Cinemark moviegoing experience, visit Cinemark.com or download the Cinemark app. Click HERE for general Cinemark images and b-roll.
About Cinemark Holdings, Inc.
Cinemark Holdings, Inc. (NYSE:CNK) provides extraordinary out-of-home entertainment experiences as one of the largest and most influential theatrical exhibition companies in the world. Based in Plano, Texas, Cinemark makes every day cinematic for moviegoers across nearly 500 theaters and more than 5,500 screens, operating in 42 states in the U.S. (304 theaters; 4,249 screens) and 13 South and Central American countries (193 theaters; 1,398 screens). Cinemark offers guests superior sight and sound technology, including Barco laser projection and Cinemark XD, the world's No. 1 exhibitor-branded premium large format; industry-leading penetration of upscale amenities such as expanded food and beverage offerings, Luxury Lounger recliners and D-BOX motion seats; top-notch guest service; and award-winning loyalty programs such as Cinemark Movie Club. All of this creates an immersive environment for a shared, entertaining escape, underscoring that there is no place more cinematic than Cinemark. For more information, visit https://ir.cinemark.com.
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