Clear Channel Outdoor's Inflight Insights™ Lands as an Industry-First Solution Delivering Actionable Campaign Performance Data while OOH Ads are Live
Delivers Timely Data Insights to Empower Marketers to Optimize their Campaigns & Maximize Their OOH Advertising Investment
NEW YORK, Sept. 18, 2025 /PRNewswire/ -- Clear Channel Outdoor (NYSE:CCO) announced today the launch of CCO Inflight Insights™, a first-of-its-kind measurement solution that allows brands to assess the impact of their Out-of-Home (OOH) campaigns on store visits while the campaign is still active, providing previously unavailable insights into the audiences visiting, when they're visiting, the distance they've traveled and more. These visitation insights are available to advertisers during ad campaign flights and give customers the ability to consider ways to optimize their OOH campaign performance to drive more store traffic. CCO is the first OOH media owner to introduce an impact assessment solution while OOH campaigns are still live or "in flight."
As part of the development of Inflight Insights™, CCO has produced insights, comparable to what marketers expect from digital media measurement, for more than 100 campaigns over the last two years. These insights can be delivered to clients at their preferred reporting cadence, as frequently as weekly, so they can track their campaign's impact on foot traffic and other business outcomes, leading to a better understanding of the performance of their OOH investment.
"The introduction of post-campaign attribution studies into the OOH media sector over the last few years was truly transformative in helping marketers understand the measurable outcomes that OOH delivers. But in today's digital and data-led marketing ecosystem, the stakes are too high, and it's no longer good enough for an advertiser to run a campaign and wait eight weeks to understand how their media buy performed," said Dan Levi, CMO, Clear Channel Outdoor. "Built off our strategic investments in our CCO RADAR® data platform, we developed this innovative, nimble approach to provide our clients with timely insights and expertise to help turn campaign data into actionable growth strategies, allowing OOH to compete more directly for budgets that traditionally have gone to digital media and performance marketing tactics."
"Inflight Insights is a game changer, particularly for local advertisers and small businesses, because it gives them a really valuable understanding about how their ads translate into customer visits to their own stores so they can get more out of their ad campaigns," said Ginny Deitchler, SVP, Strategic Growth & Partnerships, ODN. "Whether you're a car dealer, a QSR restaurant, furniture store or a pharmacy, Inflight Insights provides brands with a cost effective way to access some of the cutting edge data insights that the OOH sector offers the biggest national brands. What's more, the Clear Channel Outdoor sales team can meet with advertisers mid-campaign to share insights they are seeing along the way which leads to more strategic campaign optimization."
On the heels of the recently released 2025 Kantar study, which demonstrated how OOH outperforms digital media and CTV in building purchase intent and other key brand metrics, it is imperative that brands understand how their OOH buys are performing and ways performance can be improved. CCO Inflight Insights™ gives advertisers greater control over these outcomes by providing a clearer lens into campaign performance.
First-ever In-flight OOH Performance Reporting, Comparable to Digital Media Measurement
Inflight Insights™ is a solution offered to CCO customers as part of their OOH campaign buys. The reporting tells advertisers, in an aggregated format, "who" the audience groups seeing their ads are based on shared visitation behaviors, shows "when" those consumers visit their locations and provides data on "how" advertisers can optimize campaigns to influence visitation outcomes. Advertisers now have access to dynamic reporting data, updated weekly, and can analyze how their OOH media is performing, similar to how they analyze data from digital media channels.
CCO is the first OOH provider to offer brands weekly campaign reporting so they can consider data-driven adjustments that can help to optimize their media performance. These regular customer insights can allow brands to refine targeting, expand their reach, build upon what's observed to be driving performance and, with digital OOH, enhance creative messaging to maximize the effectiveness and impact of their campaigns. Inflight Insights™ is one of CCO's myriad first-to-market measurement solutions that are helping to meet the evolving needs and expectations of advertisers in what has become a more fragmented media ecosystem.
How Inflight Insights™ Works:
- Weekly Reports: Once a campaign starts, weekly insights are provided to report on store visits from audiences exposed to OOH.
- Actionable Insights: Throughout a customer's campaign, CCO provides insights into what audience segments are observed to be visiting store locations; when they're visiting, including days of week and times of the day generating the greatest visit activity; the distance visitors have traveled from the last billboard ad seen to visit the advertised stores; and more insights that allow customers to evaluate performance and consider how to potentially optimize the campaign.
- Consultative Approach: CCO sales executives and customers meet on a regular basis – weekly if desired – to discuss insights and actions to take. Separately, a post-campaign report is provided with summation of recommendations to help improve future campaign performance.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE:CCO) is at the forefront of driving innovation in the out-of-home advertising industry. Our dynamic advertising platform is broadening the pool of advertisers using our medium through the expansion of digital billboards and displays and the integration of data analytics and programmatic capabilities that deliver measurable campaigns that are simpler to buy. By leveraging the scale, reach and flexibility of our diverse portfolio of assets, we connect advertisers with millions of consumers every month.
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SOURCE Clear Channel Outdoor