Comcast and Apple Unveil New Integrated Viewing Experience for MLS Season Pass
Integration Brings MLS Season Pass Directly into Xfinity's Channel Guide, Offers Free Access to MLS 360, and More
All Xfinity Customers Can Enjoy a Free Preview of MLS Season Pass from February 22 – March 2 on X1 and the Xfinity Stream App
Comcast and Apple today announced plans to offer all Xfinity customers an integrated viewing experience for MLS Season Pass in time for the start of the 2025 season. Customers can sign up for MLS Season Pass directly through Xfinity and soon find every live match seamlessly incorporated throughout the X1 and Xfinity Stream app user interfaces, making it easy for them to watch alongside their other favorite live sports, without having to switch between apps.
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Comcast and Apple plan to offer all Xfinity customers an integrated viewing experience for MLS Season Pass (Photo: Business Wire)
"Xfinity provides customers an unrivaled access to sports entertainment, and our new partnership with Apple will offer soccer fans new ways to immerse themselves in Major League Soccer," said John Dixon, Senior Vice President, Entertainment, Comcast. "Through this new experience, our customers will be able to easily find, follow, and catch up on their favorite MLS teams with the best seat in the house."
When the season kicks off February 22, every MLS Season Pass match will be accessible from the channel guide on X1 and Stream in both English and Spanish. With an MLS Season Pass subscription from Xfinity, when a customer selects a game, playback will begin within Xfinity's viewing experience, without the need to open an app. The matches will also be featured within a curated MLS destination on both platforms, the center for all things MLS for Xfinity customers and accessible by saying "MLS" into the Xfinity voice remote. Additionally, on X1, MLS matches will be available in the Xfinity Sports Zone app, a sports companion experience that gives customers the ability to watch one event while getting live updates on others in progress and quickly flip to different games when the action gets exciting.
Comcast and Apple are also unlocking free access to MLS 360 for all Xfinity customers for the entire season, the first time the program has been available outside of an MLS Season Pass subscription. Available in the channel guide next to other sports channels and throughout the X1 and Stream user interfaces, MLS 360 is a matchday whip-around show featuring live look-ins and highlights from across the league. Comcast plans to make MLS 360 a part of its multiview experience, giving customers the ability to follow all the MLS action on the same screen as other popular sports like NCAA basketball, MLB and NBA & NHL playoffs.
"We're excited to provide Comcast customers with a new and convenient way to enjoy all the action of MLS Season Pass with no blackouts. Fans also get MLS 360 to stay up-to-speed on the best matchday moments with expert analysis and discussion throughout the league's 30th season," said Oliver Schusser, Apple's Vice President of Apple Music, Apple TV+, Sports, and Beats.
To celebrate the start of the 2025 season and the launch of the new viewing experience, Xfinity will offer all customers a free preview of MLS Season Pass from February 22 – March 2, accessible on both X1 and the Xfinity Stream app, after which they'll be able to subscribe to MLS Season Pass through Xfinity.
In additions to access on X1 and the Stream app, customers who sign up for MLS Season Pass through Xfinity can enjoy the service on the Apple TV app on X1, Xumo, Apple TV and other third-party streaming devices.
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View source version on businesswire.com: https://www.businesswire.com/news/home/20250129531444/en/
Debbie Frey
Comcast Corporation
[email protected]