Comcast and Dolby to Deliver First-Ever Super Bowl in Both Dolby Vision and Dolby Atmos
Xfinity X1 Customers Can Experience Super Bowl LIX in Enhanced 4K Featuring Dolby Atmos, Dolby Vision and Ultra-Low Latency
Comcast and Dolby today announced that the Super Bowl LIX on FOX will be delivered in both Dolby Vision® and Dolby Atmos® for the first time ever. The experience will be available to Xfinity TV customers as part of Comcast's new Enhanced 4K offering on X1.
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The Super Bowl LIX on FOX will be delivered in both Dolby Vision® and Dolby Atmos® for the first time ever. (Photo: Business Wire)
Enhanced 4K provides customers with an unmatched viewing experience with the best picture and audio quality, delivered to the home in the fastest way possible so the action customers see in their living room is only seconds behind the game unfolding in New Orleans.
"The Super Bowl is another example of how Xfinity is redefining the sports viewing experience through innovations in our network and with the latest innovations from partners like Dolby," said Vito Forlenza, Vice President, Sports Entertainment, Comcast. "With the clearest picture quality and the most realistic audio possible, we're offering customers a viewing experience they can't get anywhere else for the biggest live sporting event of the year. Plus, we're delivering it as fast as possible over our state-of-the-art network so customers can feel like they're witnessing every exciting moment at the same time as the fans in the Superdome."
"Dolby and Comcast share a long history of delivering unparalleled, first-of-their kind experiences to fans, and today marks another milestone in our journey to transform the future of live sports," said Jason Power, Vice President, AV Ecosystem, Dolby Laboratories. "Together, we continue to raise the bar by offering Xfinity customers an immersive experience that brings the sights and sounds of the game to life like never before."
Adding to Comcast's list of firsts, Xfinity customers can also enjoy this unmatched viewing experience in 4K with Dolby Vision and Dolby Atmos through the simplicity of the Xfinity Stream app, which is available on compatible Dolby-enabled streaming devices and TVs.
First launched for The Paris Olympics 2024, Enhanced 4K is the new quality standard to live sports delivered in 4K on X1 and leverages Comcast's superior network technology to deliver the best-possible 4K video, ultra-low latency, Dolby Vision and Dolby Atmos. Enhanced 4K joins a host of other immersive and interactive features on X1 that make it the best seat in the house for live sports. These features include: multiview, where customers can watch up to four events at once on the same screen; aggregated sports hubs, which make finding any game fast and easy; and Odds Zone, a companion experience where fans can watch and wager with leading sportsbooks directly on TV.
Dolby Vision reveals more details in your favorite entertainment, so you can witness every jaw-dropping moment with incredible brightness, lifelike colors, sharp contrast, and richer detail. Dolby Atmos delivers an immersive, multi-dimensional sound experience that places every snap, tackle, and touchdown in pristine detail around you.
About Comcast Corporation
Comcast Corporation (NASDAQ:CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit www.comcastcorporation.com for more information.
About Dolby
Dolby Laboratories (NYSE:DLB) is based in San Francisco with offices around the globe. From movies and TV shows, to apps, music, sports, and gaming, Dolby transforms the science of sight and sound into spectacular experiences for billions of people worldwide. We partner with artists, storytellers, developers, and businesses to revolutionize entertainment and communications with Dolby Atmos, Dolby Vision, Dolby Cinema, and Dolby.io.
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