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    Comscore Reports First Quarter 2024 Results

    5/7/24 4:05:00 PM ET
    $SCOR
    Business Services
    Consumer Discretionary
    Get the next $SCOR alert in real time by email

    RESTON, Va., May 07, 2024 (GLOBE NEWSWIRE) -- Comscore, Inc. (NASDAQ:SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today reported financial results for the quarter ended March 31, 2024.

    Q1 2024 Financial Highlights

    • Revenue for the first quarter was $86.8 million compared to $91.6 million in Q1 2023
    • Net loss of $1.1 million compared to $8.7 million in Q1 2023
    • Adjusted EBITDA of $8.1 million compared to $5.2 million in Q1 2023
    • Maintaining full-year guidance

    "While revenue came in slightly below our expectations, our teams continued to make encouraging progress against a number of key initiatives that are critical to our transformation," said Jon Carpenter, CEO of Comscore. "Our adjusted EBITDA performance, and key product and client progress that we've continued to make with our cross-platform offerings, are evidence we're moving in the right direction. The quarter also saw major milestones like MRC accreditation for Comscore TV and JIC certification as a cross-platform currency - both are major validations of the progress that we continue to make. I remain confident in the direction we're taking the business, and we will continue to leverage Comscore's cross-platform capabilities to deliver value to our stakeholders."

    First Quarter Summary Results

    Revenue in the first quarter was $86.8 million, down 5.2% from $91.6 million in Q1 2023. This result was primarily driven by a decline in Cross Platform Solutions revenue of 9.7% from Q1 2023 due to lower national TV revenue, partially offset by growth in our movies business. Digital Ad Solutions revenue also declined 1.5% from Q1 2023, primarily due to lower syndicated digital revenue, partially offset by an increase in Activation (Proximic) and Comscore Campaign Ratings (CCR) revenue, which on a combined basis grew 28% compared to Q1 2023.

    Our core operating expenses, which include cost of revenues, sales and marketing, research and development and general and administrative expenses, were $87.4 million, a decrease of 4.5% compared to $91.6 million in Q1 2023, primarily due to a decline in employee compensation as a result of our restructuring efforts and lower cloud computing costs.

    Net loss was $1.1 million in Q1 2024, compared to $8.7 million in Q1 2023, resulting in net loss margins of 1.2% and 9.5% of revenue, respectively. After accounting for dividends on our convertible preferred stock, loss per share attributable to common shares was $(1.08) and $(2.66) for Q1 2024 and Q1 2023, respectively.

    Non-GAAP adjusted EBITDA for the quarter was $8.1 million, compared to $5.2 million in Q1 2023, resulting in adjusted EBITDA margins of 9.4% and 5.7%, respectively. Excluding the impact of foreign currency transactions, FX adjusted EBITDA for the quarter was $7.2 million, compared to $6.7 million in Q1 2023. Adjusted EBITDA and adjusted EBITDA margin exclude stock-based compensation, restructuring costs, amortization of cloud-computing implementation costs, change in fair value of contingent consideration and warrants liability, transformation costs (added in Q3 2023 and applied to prior periods), and other items as presented in the accompanying tables. FX adjusted EBITDA excludes these items as well as gain/loss from foreign currency transactions.

    Change in Revenue Solution Groups

    In the first quarter of 2024, management decided to evaluate revenue results using solution groups that better represent the company's evolving business and customer needs, which are largely centered around measurement and insights. Beginning with Q1 2024, we are presenting revenue in the following two solution groups:

    • Content & Ad Measurement represents the measurement portion of our business – measuring audiences across content and advertisements for linear TV, CTV, desktops, laptops, tablets and mobile devices. Product offerings reported in this solution group include our legacy subscription-based syndicated offerings that measure audiences for linear TV (national and local), digital and streaming, as well as theatrical box office receipts. Also included in this solution group are our transaction-based cross-platform products, Proximic and CCR. These syndicated and cross-platform products are used as currency to plan and execute ad campaigns, measure the outcome of ad campaigns, optimize ad campaigns that are in-flight, activate programmatic campaigns, and make content easier for programmatic advertisers to reach.
    • Research & Insight Solutions represents the custom solutions we provide that are tailored to our clients' specific needs. These offerings include custom TV, digital and cross-platform data feeds, as well as other data integrations. They also include our survey business, our Consumer Brand Health (CBH) business, and other bespoke research, data and insight deliverables that help our clients better understand their business, competitive landscape, clients and market.

    Using the new solution groups to evaluate revenue in the first quarter, Content & Ad Measurement revenue declined 5.3% from Q1 2023 due to lower revenue from our syndicated audience offerings, primarily related to national TV and syndicated digital products. This decline was partially offset by an increase in cross-platform revenue primarily driven by increased usage of our Proximic and CCR products. Research & Insight Solutions revenue declined 4.5% from Q1 2023, primarily due to lower deliveries of certain custom digital products.

    If we had evaluated revenue based on the new solution groups in 2023, full-year revenue from Content & Ad Measurement and Research & Insight Solutions would have been approximately 83% and 17% of total revenue, respectively. Additional information about the new solution groups is set forth in the accompanying tables.

    Balance Sheet and Liquidity

    As of March 31, 2024, cash, cash equivalents and restricted cash totaled $18.9 million. Total debt principal, including $16.0 million in outstanding borrowings under our senior secured revolving credit agreement, was $19.6 million.

    2024 Outlook

    Based on current trends and expectations, we are maintaining our guidance for full-year 2024 revenue and adjusted EBITDA, expecting to have revenue between $375 million and $390 million and an adjusted EBITDA margin between 12% and 15%. We anticipate that our national TV revenue will continue to be impacted by the linear ad spend pressure that major networks are experiencing, and that demand for custom digital products will continue to be unpredictable due to the macroeconomic environment. As a result, we expect revenue in the second quarter of 2024 to be lower than in Q2 2023, with revenue growth building in the back half of the year as revenue from our Proximic and CCR products continues to ramp.

    We do not provide GAAP net income (loss) or net income (loss) margin on a forward-looking basis because we are unable to predict with reasonable certainty our future stock-based compensation expense, fair value adjustments, variable interest expense, litigation and restructuring expense and any unusual gains or losses without unreasonable effort. These items are uncertain, depend on various factors, and could be material to results computed in accordance with GAAP. For this reason, we are unable without unreasonable effort to provide a reconciliation of adjusted EBITDA or adjusted EBITDA margin to the most directly comparable GAAP measure, GAAP net income (loss) and net income (loss) margin, on a forward-looking basis.

    Conference Call Information for Today, Tuesday, May 7, 2024 at 5:00 p.m. ET

    Management will host a conference call to discuss the results on Tuesday, May 7, 2024 at 5:00 p.m. ET. The live audio webcast along with supplemental information will be accessible at ir.comscore.com/events-presentations. Participants can obtain dial-in information by registering for the call at the same web address and are advised to register in advance of the call to avoid delays. Following the conference call, a replay will be available via webcast at ir.comscore.com/events-presentations.

    About Comscore

    Comscore is a global, trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multiscreen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement.

    Cautionary Note Regarding Forward-Looking Statements

    This press release contains forward-looking statements within the meaning of federal and state securities laws, including, without limitation, our expectations, forecasts, plans and opinions regarding expected revenue growth and adjusted EBITDA margin for 2024, growth drivers, economic and industry trends, value delivery to clients and shareholders, product infrastructure and innovation, and transformation plans. These statements involve risks and uncertainties that could cause actual events to differ materially from expectations, including, but not limited to, changes in our business and customer, partner and vendor relationships; external market conditions and competition; changes or declines in ad spending or other macroeconomic factors; evolving privacy and regulatory standards; and our ability to achieve our expected strategic, financial and operational plans. For additional discussion of risk factors, please refer to our Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, and other filings that we make from time to time with the U.S. Securities and Exchange Commission (the "SEC"), which are available on the SEC's website (www.sec.gov).

    Investors are cautioned not to place undue reliance on our forward-looking statements, which speak only as of the date such statements are made. We do not intend or undertake, and expressly disclaim, any duty or obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.

    Use of Non-GAAP Financial Measures

    To provide investors with additional information regarding our financial results, we are disclosing in this press release adjusted EBITDA, adjusted EBITDA margin and FX adjusted EBITDA, which are non-GAAP financial measures used by our management to understand and evaluate our core operating performance and trends. We believe that these non-GAAP financial measures provide useful information to investors and others in understanding and evaluating our operating results, as they permit our investors to view our core business performance using the same metrics that management uses to evaluate our performance. Nevertheless, our use of these non-GAAP financial measures has limitations as an analytical tool, and investors should not consider these measures in isolation or as a substitute for analysis of our results as reported under GAAP. Instead, you should consider these measures alongside GAAP-based financial performance measures, net income (loss), net income (loss) margin, various cash flow metrics, and our other GAAP financial results. Set forth below are reconciliations of these non-GAAP financial measures to their most directly comparable GAAP financial measures, net income (loss) and net income (loss) margin. These reconciliations should be carefully evaluated.

    Media
    Jenny Mulholland
    Broadsheet Communications
    [email protected]



    Investors
    John Tinker
    Comscore, Inc.
    212-203-2129
    [email protected]



    COMSCORE, INC.

    CONDENSED CONSOLIDATED BALANCE SHEETS
     As of As of
     March 31, 2024 December 31, 2023
    (In thousands, except share and per share data)(Unaudited)  
    Assets   
    Current assets:   
    Cash and cash equivalents$18,730  $22,750 
    Restricted cash 187   186 
    Accounts receivable, net of allowances of $488 and $614, respectively 55,724   63,826 
    Prepaid expenses and other current assets 13,010   11,228 
    Total current assets 87,651   97,990 
    Property and equipment, net 41,431   41,574 
    Operating right-of-use assets 17,293   18,628 
    Deferred tax assets 2,453   2,588 
    Intangible assets, net 7,314   8,115 
    Goodwill 309,751   310,360 
    Other non-current assets 11,782   12,040 
    Total assets$477,675  $491,295 
    Liabilities, Convertible Redeemable Preferred Stock and Stockholders' Equity   
    Current liabilities:   
    Accounts payable$28,508  $30,551 
    Accrued expenses 32,855   34,422 
    Contract liabilities 50,097   48,912 
    Revolving line of credit 16,000   16,000 
    Accrued dividends 28,372   24,132 
    Customer advances 8,798   11,076 
    Current operating lease liabilities 8,424   7,982 
    Current portion of contingent consideration 1,202   4,806 
    Other current liabilities 3,044   4,680 
    Total current liabilities 177,300   182,561 
    Non-current operating lease liabilities 19,849   23,003 
    Non-current portion of accrued data costs 34,156   32,833 
    Deferred tax liabilities 1,232   1,321 
    Other non-current liabilities 5,901   7,589 
    Total liabilities 238,438   247,307 
    Commitments and contingencies   
    Convertible redeemable preferred stock, $0.001 par value; 100,000,000 shares authorized and 82,527,609 shares issued and outstanding as of March 31, 2024 and December 31, 2023; aggregate liquidation preference of $232,372 as of March 31, 2024, and $228,132 as of December 31, 2023 187,885   187,885 
    Stockholders' equity:   
    Preferred stock, $0.001 par value; 5,000,000 shares authorized as of March 31, 2024 and December 31, 2023; no shares issued or outstanding as of March 31, 2024 or December 31, 2023 —   — 
    Common stock, $0.001 par value; 13,750,000 shares authorized as of March 31, 2024 and December 31, 2023; 5,098,470 shares issued and 4,760,231 shares outstanding as of March 31, 2024, and 5,093,380 shares issued and 4,755,141 shares outstanding as of December 31, 2023 5   5 
    Additional paid-in capital 1,699,142   1,696,612 
    Accumulated other comprehensive loss (16,097)  (14,110)
    Accumulated deficit (1,401,714)  (1,396,420)
    Treasury stock, at cost, 338,239 shares as of March 31, 2024 and December 31, 2023 (229,984)  (229,984)
    Total stockholders' equity 51,352   56,103 
    Total liabilities, convertible redeemable preferred stock and stockholders' equity$477,675  $491,295 



    COMSCORE, INC.

    CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS

    (Unaudited)
     Three Months Ended March 31,
    (In thousands, except share and per share data) 2024   2023 
    Revenues$86,795  $ 91,558 
        
    Cost of revenues (1) (2) 50,067   51,929 
    Selling and marketing (1) (2) 15,364   17,154 
    Research and development (1) (2)  8,767   8,919 
    General and administrative (1) (2) 13,213   13,574 
    Amortization of intangible assets 801   2,811 
    Restructuring 460   998 
    Total expenses from operations 88,672   95,385 
    Loss from operations (1,877)  (3,827)
    Other income (expense), net 275   (1,812)
    Gain (loss) from foreign currency transactions 963   (1,466)
    Interest expense, net (572)  (352)
    Loss before income taxes (1,211)  (7,457)
    Income tax benefit (provision) 157   (1,214)
    Net loss$(1,054) $(8,671)
    Net loss available to common stockholders:   
    Net loss$(1,054) $(8,671)
    Convertible redeemable preferred stock dividends (4,240)  (3,825)
    Total net loss available to common stockholders$(5,294) $(12,496)
    Net loss per common share (3):   
    Basic and diluted$(1.08) $(2.66)
    Weighted-average number of shares used in per share calculation - Common Stock (3):   
    Basic and diluted 4,895,121   4,692,513 
    Comprehensive loss:   
    Net loss$(1,054) $(8,671)
    Other comprehensive (loss) income:   
    Foreign currency cumulative translation adjustment (1,987)  1,517 
    Total comprehensive loss$(3,041) $(7,154)
        
    (1) Excludes amortization of intangible assets, which is presented as a separate line item.
    (2) Stock-based compensation expense is included in the line items above as follows:
        
     Three Months Ended March 31,
      2024   2023 
    Cost of revenues$243  $78 
    Selling and marketing 140   105 
    Research and development 180   55 
    General and administrative 815   879 
    Total stock-based compensation expense$1,378  $1,117 
        
    (3) Adjusted retroactively for a 1-for-20 reverse split of our common stock effected on December 20, 2023.   



    COMSCORE, INC.

    CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

    (Unaudited)

     Three Months Ended March 31,
    (In thousands) 2024   2023 
    Operating activities:   
    Net loss$(1,054) $(8,671)
    Adjustments to reconcile to net cash provided by operating activities:   
    Depreciation 5,248   4,724 
    Stock-based compensation expense 1,378   1,117 
    Non-cash operating lease expense 1,249   1,395 
    Amortization of intangible assets 801   2,811 
    Amortization expense of finance leases 644   429 
    Change in fair value of contingent consideration liability 89   96 
    Change in fair value of warrants liability (286)  1,815 
    Deferred tax (benefit) provision (132)  566 
    Other 623   254 
    Changes in operating assets and liabilities:   
    Accounts receivable 7,605   5,868 
    Prepaid expenses and other assets (2,172)  38 
    Accounts payable, accrued expenses and other liabilities (3,311)  (4,914)
    Contract liabilities and customer advances (1,164)  3,540 
    Operating lease liabilities (2,650)  (1,817)
    Net cash provided by operating activities 6,868   7,251 
        
    Investing activities:   
    Capitalized internal-use software costs (5,833)  (5,345)
    Purchases of property and equipment (263)  (487)
    Net cash used in investing activities (6,096)  (5,832)
        
    Financing activities:   
    Contingent consideration payment at initial value (3,693)  (1,037)
    Principal payments on finance leases (658)  (445)
    Other (56)  (174)
    Net cash used in financing activities (4,407)  (1,656)
    Effect of exchange rate changes on cash, cash equivalents and restricted cash (384)  467 
    Net (decrease) increase in cash, cash equivalents and restricted cash (4,019)  230 
    Cash, cash equivalents and restricted cash at beginning of period 22,936   20,442 
    Cash, cash equivalents and restricted cash at end of period$18,917  $20,672 

            

     As of March 31,
      2024  2023
    Cash and cash equivalents$18,730 $20,274
    Restricted cash 187  398
    Total cash, cash equivalents and restricted cash$18,917 $20,672

    Reconciliation of Non-GAAP Financial Measures

    The following table presents a reconciliation of GAAP net loss and net loss margin to non-GAAP adjusted EBITDA, adjusted EBITDA margin and non-GAAP FX adjusted EBITDA for each of the periods identified:

     Three Months Ended March 31,
    (In thousands)2024 (Unaudited) 2023 (Unaudited)
    GAAP net loss$        (1,054) $(8,671)
        
    Depreciation 5,248   4,724 
    Income tax (benefit) provision (157)  1,214 
    Amortization of intangible assets 801   2,811 
    Interest expense, net 572   352 
    Amortization expense of finance leases 644   429 
    EBITDA 6,054   859 
        
    Adjustments:   
    Stock-based compensation expense 1,378   1,117 
    Restructuring 460   998 
    Amortization of cloud-computing implementation costs 362   359 
    Change in fair value of contingent consideration liability 89   96 
    Transformation costs (1) 75   — 
    Other (income) expense, net (2) (286)  1,815 
    Non-GAAP adjusted EBITDA$8,132  $5,244 
    Net loss margin (3)(1.2)% (9.5)%
    Non-GAAP adjusted EBITDA margin (4) 9.4%  5.7%
        
    Adjustments:   
    (Gain) loss from foreign currency transactions (963)  1,466 
    Non-GAAP FX adjusted EBITDA$7,169  $6,710 

    (1) Transformation costs represent expenses incurred prior to formal launch of identified strategic projects with anticipated long-term benefits to the company. These costs generally relate to third-party consulting and non-capitalizable technology costs tied directly to the identified projects. We added transformation costs as an adjustment in Q3 2023 for greater transparency around these costs and have applied the adjustment to prior periods for comparison.

    (2) Adjustments to other (income) expense, net reflect non-cash changes in the fair value of warrants liability included in other income (expense), net on our Condensed Consolidated Statements of Operations and Comprehensive Loss.

    (3) Net loss margin is calculated by dividing net loss by revenues reported on our Condensed Consolidated Statements of Operations and Comprehensive Loss for the applicable period.

    (4) Adjusted EBITDA margin is calculated by dividing adjusted EBITDA by revenues reported on our Condensed Consolidated Statements of Operations and Comprehensive Loss for the applicable period.

    Revenues

    Revenues from our offerings of products and services (based on the new solution groups described above) are as follows:

     Three Months Ended March 31,    
    (In thousands)2024 (Unaudited) % of Revenue 2023 (Unaudited) % of Revenue $ Variance % Variance
    Content & Ad Measurement           
    Syndicated Audience (1)$64,600 74.4% $70,466 77.0% $(5,866) (8.3)%
    Cross-Platform 8,020 9.3%  6,245 6.8%  1,775  28.4%
    Total Content & Ad Measurement 72,620 83.7%  76,711 83.8%  (4,091) (5.3)%
    Research & Insight Solutions 14,175 16.3%  14,847 16.2%  (672) (4.5)%
    Total revenues$86,795 100.0% $91,558 100.0% $(4,763) (5.2)%
                
    (1) Syndicated Audience revenue includes revenue from our movies business, which grew from $8.8 million in the first quarter of 2023 to $9.2 million in the first quarter of 2024.

    If we had evaluated revenue based on our old solution groups, revenues from our offerings would have been as follows:

     Three Months Ended March 31,    
    (In thousands)2024 (Unaudited) % of Revenue 2023 (Unaudited) % of Revenue $ Variance % Variance
    Digital Ad Solutions$49,667 57.2% $  50,447  55.1% $(780)   (1.5)%
    Cross Platform Solutions (1) 37,128 42.8%  41,111 44.9%  (3,983) (9.7)%
    Total revenues$    86,795 100.0% $91,558 100.0% $(4,763) (5.2)%
                
    (1) Cross Platform Solutions revenue includes revenue from our movies business, which grew from $8.8 million in the first quarter of 2023 to $9.2 million in the first quarter of 2024.

    If we had evaluated revenue in 2023 based on our new solution groups, full-year revenues from our offerings of products and services would have been as follows:

     Three Months Ended (Unaudited) Year Ended  
    (In thousands)March 31, 2023 June 30, 2023 September 30, 2023 December 31, 2023 December 31, 2023 % of Total 2023 Revenue
    Content & Ad Measurement           
    Syndicated Audience (1)$70,466 $69,139 $ 67,946 $68,550 $276,101 74.4%
    Cross-Platform 6,245  8,208  7,664  11,686  33,803 9.1%
    Total Content & Ad Measurement 76,711  77,347  75,610  80,236  309,904 83.5%
    Research & Insight Solutions 14,847  16,337  15,390  14,865  61,439 16.5%
    Total revenues$91,558 $93,684 $91,000 $95,101 $371,343 100.0%
                
    (1) Syndicated Audience revenue includes revenue from our movies business, which was $8.8 million in the first quarter, $8.8 million in the second quarter, $8.7 million in the third quarter and $9.1 million in the fourth quarter of 2023.



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      8-K - COMSCORE, INC. (0001158172) (Filer)

      5/6/25 4:27:48 PM ET
      $SCOR
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      DEFA14A - COMSCORE, INC. (0001158172) (Filer)

      4/30/25 4:05:20 PM ET
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    • 180 Degree Capital Corp. /Ny/ bought $21,170 worth of shares (1,417 units at $14.94) (SEC Form 4)

      4 - COMSCORE, INC. (0001158172) (Issuer)

      4/5/24 8:26:21 AM ET
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    • Comscore Reports First Quarter 2025 Results

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      5/6/25 4:05:00 PM ET
      $SCOR
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      4/23/25 8:00:00 AM ET
      $SCOR
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    • Comscore Reports Fourth Quarter and Full Year 2024 Results

      RESTON, Va., March 04, 2025 (GLOBE NEWSWIRE) -- Comscore, Inc. (NASDAQ:SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today reported financial results for the fourth quarter and full year ended December 31, 2024. FY 2024 Financial Highlights Revenue for 2024 was $356.0 million compared to $371.3 million in 2023Net loss of $60.2 million compared to $79.4 million in 2023, resulting primarily from non-cash goodwill impairment charges of $63.0 million and $78.2 million, respectivelyAdjusted EBITDA1 of $42.4 million compared to $44.0 million in 2023FX adjusted EBITDA of $40.9 million compared to $46.9 million in 2023Cash, cash equ

      3/4/25 4:00:00 PM ET
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    • ComScore downgraded by Craig Hallum with a new price target

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      8/29/24 8:39:59 AM ET
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      8/10/21 5:42:41 AM ET
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      Craig Hallum initiated coverage of ComScore with a rating of Buy and set a new price target of $7.00

      6/28/21 7:40:35 AM ET
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    • Amendment: SEC Form SC 13D/A filed by comScore Inc.

      SC 13D/A - COMSCORE, INC. (0001158172) (Subject)

      7/26/24 6:16:33 PM ET
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    • Amendment: SEC Form SC 13D/A filed by comScore Inc.

      SC 13D/A - COMSCORE, INC. (0001158172) (Subject)

      7/26/24 4:30:05 PM ET
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    • SEC Form SC 13D/A filed by comScore Inc. (Amendment)

      SC 13D/A - COMSCORE, INC. (0001158172) (Subject)

      4/18/24 9:00:38 AM ET
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    • AerSale® Announces Appointment of Two New Board Members and Upcoming Board Transitions

      AerSale Corporation (NASDAQ:ASLE) (the "Company"), a leading provider of aviation products and services, today announced the appointment of Carol DiBattiste and Thomas Mitchell to its Board of Directors. Ms. DiBattiste will fill the vacancy created by the departure of Jonathan Seiffer on March 14, 2025, while Mr. Mitchell joins as an additional Board member. Carol DiBattiste has a distinguished record of government service, having served as Honorable Under Secretary of the U.S. Air Force (DOD), Deputy Administrator of the Transportation Security Administration (TSA, DHS), Deputy U.S. Attorney for the Southern District of Florida, Director of the Executive Office for United States Attorneys

      4/3/25 4:05:00 PM ET
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    • Comscore Appoints Industry Change-Maker Frank Friedman to Lead Next Era of Measurement Transformation

      RESTON, Va., Jan. 22, 2025 (GLOBE NEWSWIRE) -- Comscore (NASDAQ:SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the appointment of industry change-maker and strategic operator, Frank Friedman, as its Chief Data and Analytics Officer and Head of Measurement. With a career spanning agency, research, publishing, and client leadership, Friedman will oversee the company's data governance, drive currency adoption efforts, and develop tailored measurement playbooks for a variety of customers, where one size does not fit all. In his former role at The E.W. Scripps Company, he challenged the status quo in measurement and negotiated its first a

      1/22/25 8:00:00 AM ET
      $SCOR
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    • Comscore Appoints New Chief Marketing Officer

      RESTON, Va., Jan. 02, 2025 (GLOBE NEWSWIRE) -- Comscore (NASDAQ:SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the appointment of Jackelyn Keller as its Chief Marketing Officer. Keller brings extensive expertise in linear TV, streaming, digital and programmatic advertising, product marketing and revenue strategy for some of the most well-known companies in the industry. For 25 years, Comscore has driven measurement innovation to match changing consumer behaviors with their various touchpoints. With the convergence of digital and real-world experiences, and the rapid growth of streaming and programmatic, Comscore will leverage Keller's previous succes

      1/2/25 9:00:00 AM ET
      $SCOR
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