Context Networks and River City Amusements Announce Expansion of Digital Ad Network Across Wisconsin Taverns, Restaurants
New Deployment of Deep Intelligence Marketing Brings National Brand Advertising to Local Gaming Platforms
MADISON, Wis., May 21, 2025 /PRNewswire/ -- Context Networks, Inc., the first programmatic advertising platform engineered for the gaming industry, today announced it will expand its digital advertising network to restaurants and taverns across West Bend and Milwaukee in partnership with River City Amusements. The rollout marks the first regional deployment of the company's proprietary Deep Intelligence Marketing strategy in Wisconsin—converting gaming machine displays into high-performance advertising inventory for both national and local brands.
Through this partnership, 15 existing gaming displays are now equipped to deliver dynamic, emotionally tuned, and hyper-localized advertising campaigns. The network is expected to grow to over 70 venues and 340+ displays by the summer of 2025, positioning Southeast Wisconsin as a new regional hub for community-based retail media innovation.
This first-of-its-kind implementation in Wisconsin allows restaurant and bar owners to participate in national brand campaigns—without needing to alter business operations. The Contextual Promotions Media Network™ (CPMN™) leverages AI, machine learning, and real-time behavioral data to ensure that ads match the environment, audience mood, and time of day. Embedded QR codes drive interactivity, allowing customers to redeem digital coupons directly from the screen to their smartphones.
Context Networks' partner Mobiquity Technologies provides the data intelligence and advertising platform, now live with River City Amusements. Their contribution enables targeted, data-driven ads to be delivered through gaming machines and extended to mobile and Connected TV (CTV) devices, creating a seamless cross-platform experience.
"Local restaurants and taverns are more than just places to unwind—they're trusted community gathering spaces with untapped advertising potential," said Matt Olden, CEO of Context Networks. "With Deep Intelligence Marketing, we're delivering highly relevant brand experiences at the moment of maximum engagement—whether that's a patron relaxing with a drink or scanning a QR code for an exclusive local offer."
Bar and restaurant owners benefit from passive income tied to screen activity, while local and national advertisers gain access to a unique, high-attention environment. Local businesses—such as breweries, event organizers, and regional tourism groups—can now target campaigns by ZIP code, demographics, and psychographics, standing side-by-side with national campaigns for beverages, snacks, and entertainment.
The deployment offers unique advantages for marketers in beverage, rideshare, and lifestyle industries—sectors that thrive on real-time, location-aware engagement. Beverage brands can connect with patrons during the moment of consumption, reinforcing brand preference and driving point-of-sale promotions. Rideshare services benefit from targeting high-traffic nightlife venues where demand spikes align with advertising exposure.
The expansion demonstrates how Deep Intelligence Marketing can bring meaningful brand engagement to traditionally underserved media environments. By transforming digital gaming machines into contextual retail media platforms, Context Networks delivers a blend of data-driven precision and consumer relevance that surpasses traditional out-of-home advertising models.
"We're proud to help Wisconsin's lifestyle and hospitality economy evolve with technology that's easy to adopt and immediately revenue-generating," said Lester Hahn, CEO of River City Amusements. "This is about keeping bars and restaurants competitive and connected in a rapidly changing market."
With expansion already underway and growing interest from advertisers across categories, Context Networks plans to replicate this model in additional markets across the United States.
About River City Amusements
River City Amusements is a Wisconsin-based operator specializing in the deployment and management of digital gaming and amusement equipment for bars, taverns, and hospitality venues. With a focus on delivering state-of-the-art gaming solutions, River City Amusements enhances entertainment offerings while providing venues with additional revenue streams. The company is committed to supporting local businesses by integrating innovative technologies that elevate customer experiences and drive engagement. For more information, visit www.rivercityamusements.com.
About Context Networks
Context Networks, Inc. is a premier programmatic advertising platform that delivers transparent, secure, and efficient advertising solutions for the global gaming industry. Its flagship Contextual Promotions Media Network™ (CPMN™) provides casino operators and gaming environments with advanced ad-serving capabilities, creating new revenue streams while enhancing guest engagement. The company's platform focuses on three key gaming segments: casino, lottery operators, and iGaming platforms. Through Deep Intelligence Marketing, Context is creating the next evolution of retail media—where every consumer moment can be an extraordinary brand experience. For more information, visit https://www.contextnetworks.net.
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SOURCE Context Networks