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    COO Williams Jeffrey E sold $7,950,691 worth of shares (35,493 units at $224.01), converted options into 74,535 shares and covered exercise/tax liability with 39,042 shares (SEC Form 4)

    4/3/25 6:33:37 PM ET
    $AAPL
    Computer Manufacturing
    Technology
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    SEC FORM 4 SEC Form 4
    FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
    Washington, D.C. 20549

    STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

    Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
    or Section 30(h) of the Investment Company Act of 1940
    OMB APPROVAL
    OMB Number: 3235-0287
    Estimated average burden
    hours per response: 0.5
      
    Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
    X
    Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
    1. Name and Address of Reporting Person*
    WILLIAMS JEFFREY E

    (Last) (First) (Middle)
    ONE APPLE PARK WAY

    (Street)
    CUPERTINO CA 95014

    (City) (State) (Zip)
    2. Issuer Name and Ticker or Trading Symbol
    Apple Inc. [ AAPL ]
    5. Relationship of Reporting Person(s) to Issuer
    (Check all applicable)
    Director 10% Owner
    X Officer (give title below) Other (specify below)
    COO
    3. Date of Earliest Transaction (Month/Day/Year)
    04/01/2025
    4. If Amendment, Date of Original Filed (Month/Day/Year)
    6. Individual or Joint/Group Filing (Check Applicable Line)
    X Form filed by One Reporting Person
    Form filed by More than One Reporting Person
    Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
    1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
    Code V Amount (A) or (D) Price
    Common Stock 04/01/2025 M 74,535 A (1) 464,594(2) D(3)
    Common Stock(4) 04/01/2025 F 39,042 D $223.19 425,552 D(3)
    Common Stock(5) 04/02/2025 S 15,721 D $223.48(6) 409,831 D(3)
    Common Stock(5) 04/02/2025 S 17,292 D $224.34(7) 392,539 D(3)
    Common Stock(5) 04/02/2025 S 2,480 D $225.03(8) 390,059 D(3)
    Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
    (e.g., puts, calls, warrants, options, convertible securities)
    1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
    Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
    Restricted Stock Unit (1) 04/01/2025 M 29,688 (9) (9) Common Stock 29,688 (1) 0 D
    Restricted Stock Unit (1) 04/01/2025 M 22,688 (10) (10) Common Stock 22,688 (1) 22,688 D
    Restricted Stock Unit (1) 04/01/2025 M 22,159 (11) (11) Common Stock 22,159 (1) 44,318 D
    Explanation of Responses:
    1. Each restricted stock unit ("RSU") represents the right to receive, at settlement, one share of common stock. This transaction represents the settlement of RSUs in shares of common stock on their scheduled vesting date.
    2. The number of securities reported reflects the acquisition on January 31, 2025 of 115 shares of Apple Inc.'s common stock pursuant to the Apple Inc. Employee Stock Purchase Plan ("ESPP") for the ESPP purchase period of August 1, 2024 through January 31, 2025.
    3. The shares are held through Mr. Williams' living trust.
    4. Shares withheld by Apple to satisfy tax withholding requirements on vesting of RSUs.
    5. This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 29, 2024.
    6. This transaction was executed in multiple trades at prices ranging from $222.96 to $223.95; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple.
    7. This transaction was executed in multiple trades at prices ranging from $223.96 to $224.90; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple.
    8. This transaction was executed in multiple trades at prices ranging from $224.955 to $225.17; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple.
    9. This award was granted on September 27, 2020. 29,688 RSUs subject to the award vested on each of April 1, 2023, April 1, 2024 and April 1, 2025.
    10. This award was granted on September 26, 2021. 22,689 RSUs subject to the award vested on April 1, 2024 and 22,688 RSUs vested on April 1, 2025. 22,688 RSUs are scheduled to vest on April 1, 2026, subject to the terms and conditions of the underlying award agreement.
    11. This award was granted on September 25, 2022. 22,159 RSUs subject to the award vested on April 1, 2025 and 22,159 RSUs are scheduled to vest on each of April 1, 2026 and April 1, 2027, subject to the terms and conditions of the underlying award agreement.
    Remarks:
    /s/ Sam Whittington, Attorney-in-Fact for Jeffrey E. Williams 04/03/2025
    ** Signature of Reporting Person Date
    Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
    * If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
    ** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
    Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
    Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
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