Crystal Light Answers Decades-Long Call from Fans with First-of-Its-Kind Vodka Refreshers
As the category leader for over 40 years, Crystal Light delivers the lowest-calorie vodka refresher on the market
Nearly one-in-five Crystal Light fans use the product as a mixer for their cocktails 1, proving it's no secret that the signature zero-sugar refreshment has been a trusted mixer for decades. As demand for lighter, lower-calorie cocktails continues to grow, the beloved powdered beverage brand is now doing the mixing for you with the launch of Crystal Light Vodka Refreshers. Delivering the crisp flavor the brand is known for, Crystal Light Vodka Refreshers are the lowest-calorie ready-to-drink cocktail on the market, offering a refreshing alternative to hard seltzers and traditional vodka sodas.
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Crystal Light Answers Decades-Long Call from Fans with First-of-Its-Kind Vodka Refreshers
Crystal Light Vodka Refreshers are a 77-calorie, zero-sugar beverage crafted with the delicious blend of Crystal Light's signature flavors, triple-filtered vodka, and light carbonation. Launching with two fan-favorite flavors - Wild Strawberry and Lemonade - each Vodka Refresher is developed to deliver a lightly fizzy beverage perfect for any occasion.
"With tens of millions of social media videos showcasing creative ways to mix Crystal Light into cocktails, creating a delicious lower-calorie vodka refresher was a natural step for us," said Jeremy Kross, Director of Beverage Mixes at The Kraft Heinz Company. "We're bringing fans a ready-to-drink version in a new format – now with a light, refreshing twist– offering the same signature flavors they know and love.
Crystal Light Vodka Refreshers aim to revolutionize the hard seltzer category as consumers seek lighter, lower-alcohol cocktails that don't compromise on taste. In fact, nearly 40 percent of hard seltzer drinkers prefer lower-alcohol options (under four percent ABV). As the first powdered beverage brand to enter the hard seltzer aisle, Crystal Light is set to deliver with an alcohol by volume (ABV) of 3.8%, and zero sugar. Crystal Light Vodka Refreshers reinforce the brand's commitment to meeting evolving consumer preferences for modern drinking occasions.
Crystal Light Vodka Refreshers will hit shelves this month at select retailers in the Northeast U.S. region in a convenient four-pack for $9.99, with plans for a larger expansion, new flavors and multipack options in 2026.
For more information about Crystal Light Vodka Refreshers, crafted in collaboration with Barrel One Collective, visit X and to keep up with all things Crystal Light follow @sipcrystallight on Instagram or visit www.kraftheinz.com/crystal-light.
1Source: KHC Beverage Mix Quarterly Consumption Tracker, Quantilope, Q3 2024
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company (NASDAQ:KHC), inspired by our Purpose, Let's Make Life Delicious . Consumers are at the center of everything we do. With 2024 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As global citizens, we're dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn.
ABOUT BARREL ONE
Barrel One Collective is the result of a groundbreaking merger between two of New England's craft beer pioneers, Mass. Bay Brewing Company and FinestKind Brewing LLC. With a combined production volume of nearly 165,000 barrels, it is the largest craft beer producer in New England and the 14th largest in the U.S. The Collective unites 14 iconic brands, including Crystal Light, Harpoon, Smuttynose, Long Trail, and UFO, and operates eight brewery-taprooms across four states—Massachusetts, New Hampshire, New York, and Vermont. Committed to quality, innovation, and community, Barrel One Collective aims to push the boundaries of craft beverage experiences while honoring its rich heritage of craftsmanship.
https://www.barrelonecollective.com/
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ALISON BROD MARKETING + COMMUNICATIONS
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KRAFT HEINZ
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