DaVinci® Roofscapes Launches "FRESH Colors: Color Schemes for Your Home Exteriors" E-book for National Curb Appeal Month

Top-Down Curb Appeal Color Guidance for 7 Home Styles

Westlake Royal Building Products™, a Westlake company (NYSE:WLK), has re-introduced DaVinci® Roofscapes' online e-book, providing expert insights to homeowners with a variety of different styled homes on how to create cohesive curb appeal for their properties. Launched in conjunction with National Curb Appeal Month in August, the e-book is a free 21-page step-by-step guide exploring Colonial-, Ranch-, Bungalow-, Victorian-, Spanish Mission-, European-, and New American-style of home exteriors.

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Authored by international color expert Kate Smith with Sensational Color, "FRESH Colors: Color Schemes for Your Home Exteriors" presents top-down color advice for the home with 35 unique color palette combinations, five for each home style.

"I always recommend starting at the top when determining colors for a home," says Kate Smith, chief color maven at Sensational Color. "No matter what the style of the home, the roof on most homes is a big part of what you see. It must coordinate with the other materials and colors on your exterior to create a harmonious scheme.

"This e-book offers roofing color suggestions matched with the style of the home, but then moves deeper to suggest colors for the main features of the home, followed by the trim, shutters, front door and accents. Together these colors create a cohesive exterior with curb appeal."

FRESH Approach

As in the other e-books Smith has created for DaVinci Roofscapes, she encourages homeowners to take the FRESH approach when creating an eye-pleasing palette for a home exterior. Smith recommends homeowners evaluate the Fixed Features, Regional Colors, Environment & Surroundings, Style of the Home and the Historic or HOA Colors involved in the property.

"Using the FRESH way of thinking makes it easy to create a unified top-to-bottom home exterior," says Smith. For the updated e-book, the color specialist coordinates different colors of composite shake and slate roofing from DaVinci Roofscapes. She matches them with fixed features such as Cultured Stone®, Eldorado Stone®, and Versetta Stone®. Then Smith offers complementary paint recommendations for trim and accents around the exterior.

Color Support

In addition to authoring the online e-books, Smith provides free color support to homeowners exploring new or replacement roofs. She answers color questions and offers advice to help guide consumers through the process of choosing a color blend to complement their home.

"People often need a ‘sounding board' for their color ideas," says Smith. "I offer them support and oftentimes reassurance that their idea will work well. Others seek new ideas to unify the colors on their home exteriors. I can assist them with suggestions, tools and guidance specific to their project. This customized attention gives them confidence in moving forward with their color selections."

DaVinci Roofscapes, the leader in composite shake and slate roofing, offers dozens of roofing colors and color blends. Along with Smith's support, the brand also provides a Color Visualizer so that homeowners can see what different types of roofing and colors might look like on their home.

About DaVinci Roofscapes

Industry-leading DaVinci Roofscapes captures the authentic look of real cedar shake and natural slate in each of their composite roofing tiles. Made of virgin resins, UV and thermal stabilizer, plus a highly specialized fire retardant, each tile resists impact, fire and severe weather. They also defy insects, rotting, fading and splitting. Available in dozens of colors, the composite tiles are backed by a Lifetime Limited Material Warranty. DaVinci Roofscapes is a brand of Westlake Royal Building Products.

About Westlake Royal Building Products

Westlake Royal Building Products USA Inc., a Westlake company (NYSE:WLK), is a leader throughout North America in the innovation, design, and production of a broad and diverse range of exterior and interior building products, including Siding and Accessories, Trim and Mouldings, Roofing, Stone, Windows and Outdoor Living. Westlake Royal Building Products manufactures high quality, low maintenance products to meet the specifications and needs of building professionals, homeowners, architects, engineers and distributors, while providing stunning curb appeal with an unmatched array of colors, styles, and accessories.

For more information, please visit WestlakeRoyalBuildingProducts.com. Follow us on LinkedIn and Instagram and "Like" us on Facebook.

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