DoubleVerify Launches News Accelerator Publisher Council to Help Drive Advertiser Investment in News

6/16/25 3:00:00 AM ET

Computer Software: Programming Data Processing

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This first-of-its-kind Initiative brings together leading global publishers to advance sustainable monetization and support advertiser engagement in news environments

DoubleVerify ("DV") (NYSE:DV), the leading software platform to verify media quality, optimize ad performance, and prove campaign outcomes, today announced the formation of the News Accelerator^TM Publisher Council, a new initiative designed to deepen engagement and transparency between DV and leading news organizations. The Council represents the next step in the evolution of DV's News Accelerator program, which aims to further align DV's technology with the needs of the news category and encourage greater advertiser spending on journalism across the spectrum.

The council convened for the first time last week and will serve as an ongoing forum for publishers to share insights, surface challenges, and help shape future innovations that drive advertiser confidence and investment across a broad array of news. Council members include The Associated Press, The Atlantic, CNN, Euronews, The Guardian, The Local Media Consortium and The New York Times, with additional publishers expected to join in the next few weeks.

"News organizations play a vital role in fostering an open, informed society, and advertisers need the right independent tools to engage with journalism objectively and effectively," said Jack Marshall, Head of News, Policy & Content Partnerships at DoubleVerify. "DV's News Accelerator Publisher Council creates an ongoing forum for collaboration—where publishers can share insights, highlight challenges, and provide direct feedback to help shape our tools so brands can navigate all news content with greater confidence and clarity."

The primary goals of the DV News Accelerator Publisher Council include:

Informing Product Innovation – Ensuring DV's tools and solutions are built with a deep understanding of news publishers' unique needs and the nuances of news content.
Driving Advertiser Education – Collaborating on thought leadership, research, and resources that demonstrate the value of advertising in news environments.
Promoting Suitability and Scale – Reframing the conversation around news content to help advertisers reach engaged audiences through flexible, nuanced and precise suitability controls, without unnecessary blocking or restrictions.

"Advertisers are increasingly looking for environments that drive real impact, and news delivers on that need," said Rob Bradley, SVP of Digital Revenue, Strategy and Operations at CNN International Commercial. "By joining DV's News Accelerator Publisher Council, we're ensuring the voice of the publisher is heard as tools and standards evolve, and we're working to demonstrate the power of news to engage audiences and drive brand outcomes."

"We welcome the opportunity to work with our peers and DoubleVerify to ensure news content is supported by meaningful advertiser investment," said Holly Davis-Markowski, Ad Operations Director at the New York Times. "This is a critical step toward building a more sustainable ecosystem for journalism."

"In today's world, quality journalism is more essential than ever," said Dave Strauss, Vice President of Revenue Operations and Strategy for the Guardian US. "Through this council, we're hopeful we can develop meaningful solutions that enable advertisers to invest confidently in news, while achieving stronger performance and greater scale."

"We're excited to partner with DoubleVerify and the broader publisher community to ensure local news continues to attract meaningful, sustained advertiser investment," said Fran Wills, CEO at the Local Media Consortium. "The DV News Accelerator Publisher Council offers a critical forum for collaboration—helping publishers showcase the unique value of news audiences and unlock the full potential of the news opportunity for advertisers."

Launched in 2024, DV's News Accelerator represents the company's ongoing commitment to help advertisers capitalize on highly engaged news audiences and environments, while ensuring their ads run alongside content that aligns with their brand values. DV recently launched a suite of innovations designed to enable advertisers to navigate news content more effectively, including:

AI-Powered Keyword Optimization – Automatically identify and refresh outdated keyword lists based on historical data and media trends
Refined Keyword Controls – Apply keyword avoidance only to unclassified URL paths to preserve quality inventory
News Plus & News Lite – Contextual segments that promote ad placement alongside news content

Later this year, DV plans to launch additional content categories for news, offering even more granular classification. These recent and upcoming innovations provide advertisers with greater nuance, flexibility, and control to protect brand equity while supporting publishers' monetization efforts. The DV News Accelerator Publisher Council builds on this foundation, creating a direct feedback loop between publishers and DV to inform product development and strengthen advertiser confidence.

For more information about DV's News Accelerator, contact [email protected] or visit https://doubleverify.com/news-accelerator/

About DoubleVerify

DoubleVerify ("DV") (NYSE:DV) is the industry's leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By powering media efficiency and performance, DV strengthens the online advertising ecosystem, preserving the fair value exchange between buyers and sellers of digital media. Learn more at www.doubleverify.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250616660169/en/

Media Contact:

Chris Harihar

[email protected]

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Date	Price Target	Rating	Analyst
3/28/2025	$20.00 → $14.00	Outperform → Neutral	Robert W. Baird
3/4/2025	$24.00 → $16.00	Buy → Hold	Loop Capital
2/28/2025		Underperform → Neutral	BofA Securities
2/28/2025	$24.00 → $20.00	Buy → Neutral	Goldman
12/18/2024	$25.00	Outperform	Raymond James
12/5/2024	$24.00	Sector Outperform	Scotiabank
10/29/2024	$14.00	Underweight	Wells Fargo
6/25/2024	$40.00 → $21.00	Overweight → Equal-Weight	Morgan Stanley

DoubleVerify Launches News Accelerator Publisher Council to Help Drive Advertiser Investment in News

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DoubleVerify Launches News Accelerator Publisher Council to Help Drive Advertiser Investment in News

Chat with this insight

Recent Analyst Ratings for $DV

$DV Insider Purchases

Insider purchases reveal critical bullish sentiment about the company from key stakeholders. See them live in this feed.

Global Chief Comm. Officer Eddleman Julie bought $12,801 worth of shares (1,096 units at $11.68), converted options into 14,607 shares and covered exercise/tax liability with 4,520 shares, increasing direct ownership by 6% to 209,330 units (SEC Form 4)

Chief Executive Officer Zagorski Mark bought $13,327 worth of shares (1,141 units at $11.68), converted options into 32,249 shares and covered exercise/tax liability with 17,836 shares, increasing direct ownership by 4% to 453,639 units (SEC Form 4)

Chief Executive Officer Zagorski Mark bought $10,786 worth of shares (705 units at $15.30), converted options into 14,273 shares and covered exercise/tax liability with 7,894 shares, increasing direct ownership by 2% to 412,469 units (SEC Form 4)

$DV Insider Trading

Insider transactions reveal critical sentiment about the company from key stakeholders. See them live in this feed.

Global Chief Comm. Officer Eddleman Julie bought $12,801 worth of shares (1,096 units at $11.68), converted options into 14,607 shares and covered exercise/tax liability with 4,520 shares, increasing direct ownership by 6% to 209,330 units (SEC Form 4)

Chief Executive Officer Zagorski Mark bought $13,327 worth of shares (1,141 units at $11.68), converted options into 32,249 shares and covered exercise/tax liability with 17,836 shares, increasing direct ownership by 4% to 453,639 units (SEC Form 4)

Chief Legal Officer Grimmig Andrew E converted options into 12,292 shares, increasing direct ownership by 16% to 88,105 units (SEC Form 4)

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