Edible Garden's Poultry Mix Launches in Major Retailer Just in Time for Spring Holidays

BELVIDERE, NJ, April 08, 2025 (GLOBE NEWSWIRE) -- Edible Garden AG Incorporated ("Edible Garden" or the "Company") (NASDAQ:EDBL, EDBLW)), a leader in controlled environment agriculture (CEA), locally grown, organic, and sustainable produce and products, today announced the rollout of its fresh Poultry Mix into ShopRite chainwide. This expansion capitalizes on the Company's existing retail footprint and long-standing relationship with Wakefern Food Corp., the largest retailer-owned cooperative in the United States.

The launch comes just in time for the spring holiday season, with the Poultry Mix now available in time for both Passover and Easter. Following its strong performance during the 2024 winter holidays—when sales doubled year-over-year during Thanksgiving, Christmas and into the New Year—this rollout is expected to meet growing consumer demand for fresh, sustainable culinary herbs during key seasonal windows.

Jim Kras, Chief Executive Officer of Edible Garden, commented, "Edible Garden's Poultry Mix adds incredible flavor and depth to all kinds of dishes. Its success during the winter holidays demonstrated significant consumer appetite for high-quality, ready-to-use fresh herb blends. By leveraging our existing distribution with ShopRite, we are able to efficiently expand access to this product in time for the spring holidays, maximizing its impact at retail and further strengthening our partnership with one of the most trusted grocery retailers in the country."

ShopRite, which operates as part of Wakefern Food Corporation, has a powerful presence with over 350 stores under banners such as ShopRite and Price Rite across New Jersey, New York, and neighboring states. Headquartered in Keasbey, New Jersey, Wakefern is recognized as the largest retailer-owned cooperative in the United States. A recent consumer survey conducted in partnership with Newsweek and BrandSpark International named ShopRite the "Most Trusted Grocery Retailer in the Northeast" for three consecutive years, reflecting strong brand loyalty and alignment with Edible Garden's values of quality, freshness, and community.

Edible Garden's Poultry Mix, a blend of fresh culinary herbs including rosemary, thyme, and sage, supports the Company's mission to provide accessible, sustainably grown, Certified USDA Organic, non-GMO produce and value-added products. The product will be merchandised in prominent fresh herb sets and supported by Edible Garden's robust in-store branding and merchandising tools to maximize consumer visibility.

Kras added, "This launch is another example of how we are deepening our retail partnerships by introducing new, high-velocity products that resonate with consumer demand and seasonality. Our alignment with ShopRite's values—especially around freshness, sustainability, and community focus—makes them an ideal partner for this expansion."

The launch of Edible Garden's Poultry Mix at ShopRite positions the Company for continued growth as it scales its value-added product offerings through high-performing retail partners.

ABOUT EDIBLE GARDEN® 

Edible Garden AG Incorporated is a leader in controlled environment agriculture (CEA), locally grown, organic, and sustainable produce and products backed by Zero-Waste Inspired^® next generation farming. Offered at over 5,000 stores in the US, Caribbean and South America, Edible Garden is disrupting the CEA and sustainability technology movement with its safety-in-farming protocols, use of sustainable packaging, patented GreenThumb software and Self-Watering in-store displays. The Company currently operates its own state-of-the-art vertically integrated greenhouses and processing facilities in Belvidere, New Jersey and Grand Rapids, Michigan, and has a network of contract growers, all strategically located near major markets in the U.S. Its proprietary GreenThumb 2.0 patented (US Nos.: US 11,158,006 B1, US 11,410,249 B2 and US 11,830, 088 B2) software optimizes growing in vertical and traditional greenhouses while seeking to reduce pollution-generating food miles. Its proprietary patented (U.S. Patent No. D1,010,365) Self-Watering display is designed to increase plant shelf life and provide an enhanced in-store plant display experience. The Company has been named a FoodTech 500 company by Forward Fooding, a leading AgriFoodTech organization.  In addition, Edible Garden is also a Giga Guru member of Walmart's Project Gigaton sustainability initiative. Edible Garden is also a developer of ingredients and proteins, providing an accessible line of plant and whey protein powders under the Vitamin Way® and Vitamin Whey® brands. In addition, the Company's Kick. Sports Nutrition line features premium performance products that cater to today's health-conscious athletes looking for cleaner labeled, better for you options. Furthermore, Edible Garden offers a line of fresh, sustainable and functional condiments such as Pulp fermented gourmet & chili-based sauces and Edible Garden's Pickle Party - fresh pickles & krauts. For more information on Pulp products go to https://www.pulpflavors.com. For more information on Vitamin Whey® products go to https://vitaminwhey.com. For more information on Edible Garden go to https://ediblegardenag.com.

A copy of the Company's latest corporate video is also available here.

Forward-Looking Statements

This press release contains forward-looking statements, including with respect to the Company's growth strategies, ability to expand its distribution network and distribution relationships, and performance as a public company. The words "believe," "expect," "intend," "look forward," "objective," "plan," "seek," "strategy," "will," and similar expressions are intended to identify forward-looking statements. These forward-looking statements are subject to a number of risks, uncertainties, and assumptions, including market and other conditions and the Company's ability to achieve its growth objectives. The Company undertakes no obligation to update any such forward-looking statements after the date hereof to conform to actual results or changes in expectations, except as required by law. 

Investor Contacts:

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