El Paso City Council Approves Expanded Agreement for Sunset Amphitheater as VENU Launches Luxe FireSuites Investment Opportunity
Venu Holding Corporation ("VENU" or the "Company") (NYSE:VENU), a developer, owner, and operator of upscale live music venues and premium hospitality destinations, announces a major milestone for its Sunset Amphitheater at El Paso development. The El Paso City Council has approved key amendments to its unique public-private partnership with VENU, advancing the vision for a world-class, multi-seasonal 12,500-seat outdoor music venue in the heart of the Cohen Entertainment District.
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Sunset Amphitheater at El Paso
The updated agreement enhances investment, strengthens local economic impact, and expands the site of the iconic destination as VENU officially launches the sale of its exclusive Luxe FireSuites.
"The momentum is exciting!" says J.W. Roth, Founder and CEO of VENU. "We are rolling up our sleeves and eager to start moving dirt for what will become the most world-class entertainment destination in the region. And now, with our fractional ownership opportunities open, we're proud to invite the El Paso community to be part of the legacy with us. And with sincere thanks to the City for their support, we move one step closer to realizing the future home of Sunset Amphitheater El Paso."
Strengthened Agreement Drives Greater Impact
The approved amendments to the Chapter 380 Economic Development Agreement and Contract of Sale include the following key updates:
- Increased minimum private investment to $100 million
- Expansion of development site from 17 to 20 acres to support enhanced design flexibility and year-round activation
- Inclusion of an "El Paso First" clause prioritizing local hiring and procurement
- Streamlined terms for land transfer, parking access, and development coordination
Backed by a $31.5 million performance-based incentive package from the City of El Paso, Sunset Amphitheater at El Paso is anticipated to open in 2026 and projected to generate more than $2 billion in economic impact in the first 10 years of operation—fueling job creation, tourism, and long-term prosperity across the region.
Luxe FireSuites Now Available
With the project gaining momentum, Luxe FireSuites at Sunset Amphitheater El Paso are now officially available for investment. This premium, highly sought-after fractional ownership opportunity offers a rare opportunity to own a piece of the region's most world-class entertainment destination.
Whether owned by corporations, local business leaders, families, friends, or family offices, FireSuites represent a one-of-a-kind legacy investment. Owners enjoy exclusive access to luxury hospitality, premium amenities, best-in-class seating and sightlines—and the potential for financial returns through ticket sales and depreciation benefits.
Luxe FireSuites are available in configurations ranging from 4 to 10 seats, with structured financing available for qualified participants.
Source: Venu Holding Corporation
About Venu Holding Corporation
Venu Holding Corporation ("VENU") (NYSE:VENU), founded by Colorado Springs entrepreneur and 2023 VenuesNow All-star, J.W. Roth, is a premier hospitality and live music venue developer dedicated to crafting luxury, artist-centric, experience-driven entertainment destinations. VENU's campuses in Colorado Springs, Colorado, and Gainesville, Georgia, each feature Bourbon Brothers Smokehouse and Tavern, The Hall at Bourbon Brothers, and unique to Colorado Springs, Notes Eatery and the 9,570-seat Ford Amphitheater. Expanding with new multi-season Sunset Amphitheaters in Oklahoma and Texas, VENU's upcoming large-scale venues will host between 12,500 and 20,000 guests, continuing VENU's vision of redefining the premium live entertainment experience. Click here to view our company overview.
VENU has been recognized nationally by The Wall Street Journal, The New York Times, Denver Post, Billboard, VenuesNow, and Variety for its innovative and disruptive approach to live entertainment. Through strategic partnerships with industry leaders such as AEG Presents and NFL Hall of Famer and Founder of EIGHT Elite Light Beer, Troy Aikman, VENU continues to shape the future of the entertainment landscape. For more information, visit venu.live
Forward-Looking Statements
Certain statements in this press release constitute "forward-looking statements" within the meaning of the federal securities laws. Words such as "may," "might," "will," "should," "believe," "expect," "anticipate," "estimate," "continue," "predict," "forecast," "project," "plan," "intend" or similar expressions, or statements regarding intent, belief, or current expectations, are forward-looking statements. While the Company believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to us on the date of this release. These forward-looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including without limitation those set forth in the Company's filings with the SEC, not limited to Risk Factors relating to its business contained therein. Thus, actual results could be materially different. The Company expressly disclaims any obligation to update or alter statements whether as a result of new information, future events or otherwise, except as required by law.
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Media Relations
Chloe Hoeft
Venu Holding Corporation ("VENU")
719-895-5470
[email protected]