Deep-pocketed investors have adopted a bullish approach towards Estee Lauder Cos (NYSE:EL), and it's something market players shouldn't ignore. Our tracking of public options records at Benzinga unveiled this significant move today. The identity of these investors remains unknown, but such a substantial move in EL usually suggests something big is about to happen.
We gleaned this information from our observations today when Benzinga's options scanner highlighted 9 extraordinary options activities for Estee Lauder Cos. This level of activity is out of the ordinary.
The general mood among these heavyweight investors is divided, with 55% leaning bullish and 33% bearish. Among these notable options, 2 are puts, totaling $68,580, and 7 are calls, amounting to $326,565.
Projected Price Targets
Taking into account the Volume and Open Interest on these contracts, it appears that whales have been targeting a price range from $95.0 to $140.0 for Estee Lauder Cos over the last 3 months.
Insights into Volume & Open Interest
Assessing the volume and open interest is a strategic step in options trading. These metrics shed light on the liquidity and investor interest in Estee Lauder Cos's options at specified strike prices. The forthcoming data visualizes the fluctuation in volume and open interest for both calls and puts, linked to Estee Lauder Cos's substantial trades, within a strike price spectrum from $95.0 to $140.0 over the preceding 30 days.
Estee Lauder Cos 30-Day Option Volume & Interest Snapshot
Noteworthy Options Activity:
| Symbol | PUT/CALL | Trade Type | Sentiment | Exp. Date | Ask | Bid | Price | Strike Price | Total Trade Price | Open Interest | Volume |
|---|---|---|---|---|---|---|---|---|---|---|---|
| EL | CALL | SWEEP | BULLISH | 06/20/25 | $13.5 | $13.4 | $13.5 | $105.00 | $76.9K | 77 | 2 |
| EL | CALL | TRADE | BEARISH | 06/20/25 | $19.3 | $17.9 | $18.2 | $95.00 | $69.1K | 43 | 0 |
| EL | CALL | SWEEP | BULLISH | 01/16/26 | $18.0 | $17.1 | $17.69 | $105.00 | $61.1K | 90 | 11 |
| EL | PUT | TRADE | BEARISH | 01/17/25 | $17.4 | $17.1 | $17.3 | $110.00 | $43.2K | 2.1K | 0 |
| EL | CALL | TRADE | NEUTRAL | 09/20/24 | $2.45 | $2.35 | $2.4 | $115.00 | $42.0K | 853 | 329 |
About Estee Lauder Cos
Estee Lauder is a leader in the global prestige beauty market, participating across skin care (52% of 2023 sales), makeup (28%), fragrance (16%), and hair care (4%) categories, with top-selling brands such as Estee Lauder, Clinique, M.A.C, La Mer, Jo Malone London, Aveda, Bobbi Brown, and Origins. The firm operates in more than 150 countries, generating 28% of revenue from the Americas, 39% from Europe, the Middle East and Africa (including travel retail), and 33% from Asia-Pacific. Estee Lauder sells its products through department stores, travel retail, specialty multibrand beauty stores, brand-dedicated freestanding stores, e-commerce, salons/spas, and perfumeries.
Having examined the options trading patterns of Estee Lauder Cos, our attention now turns directly to the company. This shift allows us to delve into its present market position and performance
Estee Lauder Cos's Current Market Status
- Currently trading with a volume of 2,461,496, the EL's price is down by -2.4%, now at $98.26.
- RSI readings suggest the stock is currently may be oversold.
- Anticipated earnings release is in 29 days.
Professional Analyst Ratings for Estee Lauder Cos
In the last month, 5 experts released ratings on this stock with an average target price of $131.6.
- Maintaining their stance, an analyst from Piper Sandler continues to hold a Neutral rating for Estee Lauder Cos, targeting a price of $108.
- An analyst from JP Morgan persists with their Overweight rating on Estee Lauder Cos, maintaining a target price of $129.
- Consistent in their evaluation, an analyst from Telsey Advisory Group keeps a Market Perform rating on Estee Lauder Cos with a target price of $115.
- Consistent in their evaluation, an analyst from Goldman Sachs keeps a Neutral rating on Estee Lauder Cos with a target price of $115.
- An analyst from DA Davidson persists with their Buy rating on Estee Lauder Cos, maintaining a target price of $191.
Trading options involves greater risks but also offers the potential for higher profits. Savvy traders mitigate these risks through ongoing education, strategic trade adjustments, utilizing various indicators, and staying attuned to market dynamics. Keep up with the latest options trades for Estee Lauder Cos with Benzinga Pro for real-time alerts.