EstrellaTV Continues Breakout Momentum in Q1 2026, Leading All Spanish-Language Broadcast Networks in Growth
MediaCo Holding Inc. (NASDAQ:MDIA) today announced that EstrellaTV, its leading Spanish-language, multi-platform network, delivered another standout quarter - posting a +38% year-over-year increase in P18-49 prime time in Q1 2026. This marks the fourth consecutive quarter of audience growth, reinforcing EstrellaTV's accelerating momentum and competitive strength.
Fastest-Growing Network in Spanish-Language Broadcast
Season-to-date, EstrellaTV is the fastest-growing Spanish-language broadcast network in the U.S., with P18-49 prime time up +47% (Mon–Sun). The network continues to significantly outpace the category, outperforming Telemundo (+5%), Univision (-14%), and UniMás (-34%).
Sustained, Consistent Growth
EstrellaTV's growth is not episodic - it's consistent. The network has delivered year-over-year gains in 12 of the last 16 months. In March 2026, EstrellaTV was the only Spanish-language broadcast network to post growth, increasing +22% versus the prior year.
Strength Across Every Daypart
In Q1, EstrellaTV exceeded prior-year P18-49 delivery across every daypart - Prime, Early Fringe, Afternoon, and Total Day, highlighting the strength and balance of its programming strategy. Through 27 weeks this season, weekday 6 p.m.-11 p.m. performance has outpaced prior-year levels 23 times, delivering reliable, scalable audiences for advertisers.
News Programming Driving Engagement
EstrellaTV's news lineup continues to be a key driver of growth:
- Noticiero Cierre de Edición ranked as the top weekday program in March, averaging 38,500 viewers (+8% vs. season-to-date average)
- 24 Horas Late followed with 29,900 viewers (+14% vs. season-to-date average)
"EstrellaTV's growth isn't just momentum, it's translating directly into revenue and market share gains," said Brian Fisher, Chief Revenue Officer, MediaCo. "We're delivering consistent, scalable access to a high value audience that advertisers are struggling to reach elsewhere. As brands rethink how they connect with modern America, EstrellaTV is becoming a core part of the plan across linear, streaming, and digital."
Source: Nielsen National TV View Program Report; National Sample; NTI Calendar for Monthly, Quarterly and Season-to-date YoY comparisons; P18-49 AA (units) Program Based Dayparts (Strict Daypart) Mon-Sun 7p-11p (span). Total day performances based on ETV Total Day definition of MF 7a-2a & SS 12p-2a & M-Sa 630a-7a. Updated Big Data Plus Panel data source was used for monthly comparisons beginning with Oct 2025, prior to that, panel only data source was used for YoY comparisons.
About MediaCo
MediaCo Holding Inc. (NASDAQ:MDIA) is the leading diverse-owned media company at the center of culture, reaching multicultural audiences nationwide across television, radio, digital, streaming, and live platforms. Its portfolio includes EstrellaTV, Estrella News, HOT 97, WBLS, Que Buena Los Angeles, and the Don Cheto Radio Network, collectively reaching more than 20 million people each month. MediaCo's Sigma Audio Networks is redefining how brands connect with multicultural audiences at scale. Learn more at https://mediaco.now
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