EstrellaTV Delivers Five-Year Highs, Leads Broadcast in Growth
MediaCo (NASDAQ:MDIA) today announced that EstrellaTV has reached its strongest ratings performance in nearly five years and is the fastest-growing broadcast network this season across English and Spanish-language television.
In a contracting marketplace, EstrellaTV is expanding.
Prime Is Breaking Out
- +51% season-to-date growth in Mon–Sun P18–49 prime
- 40.9k P18–49 in February prime — highest since May 2022
- +65% YoY growth in February
- 11 monthly YoY gains in the last 15 months
- Out-delivered UniMás on 26 prime nights this season-to-date
Total Day P18–49 delivery climbed to 21.7k in February, its best performance since January 2021.
Programming Momentum Across the Schedule
Weekday growth vs. season-to-date averages:
- 100 Latinos Dijeron: +90%
- Tengo Talento, Mucho Talento: +51%
- Alarma TV: +43%
- Noticiero Cierre de Edición: +60%
- 24 Horas Late: +75%
New daytime launch Sin Filtro delivered consistent double-digit performance out of the gate, peaking at 22.3k in February.
Weekend programming also accelerated, with Cine Estrella up +96% and multiple daytime blocks posting 80–98% gains.
"This is sustained growth, not a short-term spike," said Brian Fisher, Chief Revenue Officer, MediaCo. "EstrellaTV is delivering audience acceleration while others are declining. For advertisers, that means scale, engagement, and competitive advantage - all in one place."
With the largest percentage gains in broadcast this season, EstrellaTV continues to strengthen its position as a growth platform for brands seeking meaningful reach with P18–49 audiences.
Source: Nielsen National TV View Program Report; National Sample; NTI Calendar for Monthly YoY comparisons; P18-49 AA (units) Program Based Dayparts (Strict Daypart) Mon-Sun 7p-11p (span). Total day performances based on ETV Total Day definition of MF 7a-2a & SS 12p-2a & M-Sa 630a-7a. Updated Big Data Plus Panel data source was used for monthly comparisons beginning with Oct 2025, prior to that, panel only data source was used for YoY comparisons.
About MediaCo
MediaCo Holding Inc. (NASDAQ:MDIA) is a diverse-owned, multi-platform media company serving multicultural audiences nationwide. Its powerhouse brands—including HOT 97, WBLS, EstrellaTV, Estrella News, Que Buena Los Angeles, and the Don Cheto Radio Network—reach more than 20 million people each month across television, radio, digital, and streaming platforms. Its Sigma Audio Networks LLC, a groundbreaking national multicultural audio network, is modernizing how advertisers reach America's growing multicultural audiences. Learn more at https://mediaco.now.
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