European Wax Center's EWC TREAT® Dual-Sided Dry Brush Wins 2026 NewBeauty Award
PLANO, Texas, April 2, 2026 /PRNewswire/ -- European Wax Center, Inc. (NASDAQ:EWCZ), the leading franchisor and operator of out-of-home waxing services, is proud to announce its NewBeauty Award win. The brand's EWC TREAT® Dual-Sided Dry Brush has been named "Best Dry Brush" in the 2026 NewBeauty Awards.
The Dual-Sided Dry Brush is the latest product in the brand's award-winning EWC TREAT® line, with NewBeauty previously awarding the EWC TREAT® Ingrown Hair Serum and EWC TREAT® Brightening Ingrown Hair Wipes for Best Ingrown Hair Treatment. The dry brush elevates every self-care routine by exfoliating, clearing, and prepping the skin – not only for a smoother waxing experience, but also to enhance absorption and performance of other skincare products.
"It's a privilege to receive another NewBeauty Award, now recognizing our EWC TREAT® Dual-Sided Dry Brush," said Katie Mullen, Chief Commercial Officer of European Wax Center. "By gently exfoliating and smoothing the skin, this tool not only enhances radiance but also creates the ideal canvas for waxing. We are grateful for the continued recognition of our product innovations that support every step of our guest journey."
Crafted with vegan, cruelty-free bristles, this dual-textured brush features a soft side for delicate areas and a dense side for deeper exfoliation on tougher skin zones. The long handle design ensures a spa-quality experience at home, reaching even the most hard-to-access areas.
"In a crowded marketplace with more beauty products and treatments than ever before, NewBeauty editors cut through the clutter to bring readers the best of the best from the past year," added Britt Fallon, Director of Beauty, NewBeauty. "Focusing on new launches while also honoring cult-classics, we highlight the innovative formulas, tools, and technologies that truly deliver results, ensuring our readers only invest in what works. When you see our NewBeauty Award Seal on a product or treatment, you know it's the real deal."
The EWC TREAT® Dual-Sided Dry Brush retails for $18 and is available for purchase on waxcenter.com and at European Wax Center locations nationwide.
About European Wax Center, Inc.
European Wax Center, Inc. (NASDAQ: EWCZ) is the leading franchisor and operator of out-of-home waxing services in the United States. European Wax Center locations perform more than 23 million services per year, providing guests with an unparalleled, professional personal care experience administered by highly trained wax specialists within the privacy of clean, individual waxing suites. The Company continues to revolutionize the waxing industry with its innovative Comfort Wax® formulated with the highest quality ingredients to make waxing a more efficient and relatively painless experience, along with its collection of proprietary products to help enhance and extend waxing results. By leading with its values – We Care About Each Other, We Do the Right Thing, We Delight Our Guests, and We Have Fun While Being Awesome – the Company is proud to be Certified™ by Great Place to Work®. European Wax Center, Inc. was founded in 2004 and is headquartered in Plano, Texas. Its network, which includes more than 1,000 centers in 44 states, generated sales of $947 million in fiscal 2025. For more information, including how to receive your first wax free, please visit: https://waxcenter.com.
About NewBeauty
Founded in 2005, NewBeauty, a division of MJH Life Sciences, is the definitive authority on beauty, delivering in-depth insights on the latest products, cutting-edge innovations and breakthrough technologies. This omnichannel platform offers a comprehensive look at the beauty industry, empowering the audience with the knowledge to make informed beauty decisions. Known for its commitment to quality and innovation, NewBeauty remains at the forefront of beauty trends, setting the standard for news and information.
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SOURCE European Wax Center