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    EXCLUSIVE: BOA Acquisition Merger Partner Selina Says Expects To Exceed 2021 Revenue Forecast Of $93M; Says Saw 'an acceleration of sales throughout fiscal year 2021'

    1/7/22 8:30:26 AM ET
    $BOAS
    Consumer Electronics/Appliances
    Industrials
    Get the next $BOAS alert in real time by email

    NEW YORK (January 7, 2022) – Selina, the fast-growing lifestyle and experiential hospitality
    brand targeting Millennial and Gen Z travelers, announced today that it celebrated a record
    month in December with the opening of six new destinations and the soft launch of an additional
    six locations. This represents the highest-volume month of openings in the company’s history, at
    a pace of three per week. Collectively, these new locations add more than 2,800 beds to Selina’s
    global network of hotels for remote workers and digital nomads and advance the brand's global
    expansion, marking its entrance into the new markets of Uruguay, Australia and Thailand. Of the
    12 locations, four are in Israel, three are in Brazil, and the others are located in Panama,
    Argentina, Uruguay, Australia and Thailand.


    Selina saw an acceleration of sales throughout fiscal year 2021, leading to an exceptionally
    strong fourth quarter. As a result, the company expects to exceed its 2021 revenue forecast of
    $93 million. December marked the most active month in the company’s history, culminating with
    New Year’s Eve celebrations in 18 countries across four continents, including a massive
    celebration in the Ramon crater deep in the Israeli desert, a multi-day music event on the white
    sandy beaches of Tulum, a New Cycle festival in Santa Teresa, a gourmet dinner in the Austrian
    Alps, a Discofobia x Selina party in the Sacred Valley of the Incas, and a rooftop soiree in New
    York.


    Selina leverages its proprietary technology to identify and renovate underperforming hotels in
    partnership with local real estate owners, who cover 90% of conversion costs, and artisans, who
    embed a local cultural influence, to create destinations that combine the comfort and style of a
    boutique hotel with coworking facilities and the social experiences of a retreat or festival, driving
    significant increases in revenue compared to a property’s prior operations. Selina used its
    proprietary technology to source all of its newly-opened properties, creating a cost-efficient
    process that eliminated the need for intermediaries. The vibrant, unique, and authentic
    atmospheres that Selina destinations cultivate allow travelers to build meaningful connections,
    and 66% of guests, on average, report meeting a new friend during their stay.


    Rafael Museri, Selina’s Co-Founder and Chief Executive Officer, said, “Our strong performance in
    December is a testament to the strategic location, design and activation of our properties, which
    appeal to locals and domestic travelers as much as global visitors. This has allowed us to
    continue growing at a time when global travel has been substantially reduced. Simply put, our
    hotels are in the places locals and tourists alike want to visit, and they are activated with the
    exciting events, restaurants and other programming that support strong activity during high and
    low international travel seasons. We are uniquely in tune with the needs of Gen Z and Millennial
    travelers, and we will continue to focus on implementing new products – such as co-living and
    other flexible travel products – that provide the experiences this cohort is seeking. We believe
    this strong momentum will lead to continued growth throughout 2022, powered by our tech-
    enabled infrastructure, engaging brand and authentic global community.”


    The six newly-opened properties include:
    Selina Punta del Este , Uruguay: Located on the beach in Punta del Este, Uruguay,
    Selina Punta del Este comprises 210 beds in an iconic cityscape with beautiful beaches,
    artisanal markets, trendy neighborhoods and world-class cuisine. The property features a
    pool bar with an open-air chiringuito atmosphere, an outpost of the Japanese Peruvian
    Fabric Sushi restaurant, a retail store selling signature merchandise, a wellness deck for
    yoga lessons and tea ceremonies, an engaging coworking space, and a stunning rooftop
    with breathtaking ocean views.

    Selina Melbourne , Australia: Selina's first Australian property is located in the heart of
    Melbourne, overlooking the scenic Yarra River in the city's central business district –
    perfect for those looking to explore designer boutiques, boho cafés, and vibrant bars, or
    take in the sights at St. Paul's Cathedral and Federation Square. The 181-bed hotel
    features a cozy library, a cinema room, a common kitchen, a buzzing basement bar, and a
    productivity-inducing coworking space.


    Selina Foz do Iguaçu, Brazil: The 407-bed Selina Foz do Iguaçu is located in a hub for
    culture and natural wonder at the heart of the city, close to Iguaçu Falls – the largest
    waterfall in the world. Foz is known for its multicultural diversity and is home to several
    religious monuments with the Chen Tien Buddhist temple, the Omar Ibn Al-Khatab
    Mosque, and a number of Latin-inspired cathedrals all just minutes away.
    Selina Venao River , Panama: Selina Venao River is an easy living oasis in one of the
    world’s best surfing destinations. A hidden gem at the heart of the jungle, the 154-bed
    property is surrounded by gorgeous jungle views, the soothing sounds of the river, Playa
    Venao, and the Pacific Ocean’s year-round waves. Guests get the best of both worlds, with
    an off-the-grid feel combined with easy access to Cambutal and Pedasí Town. The property
    features include an outdoor pool, a vegan restaurant serving freshly-prepared dishes, a
    cinema room, a wellness area and a library, as well as the biggest coworking space in
    town complete with high-speed WiFi, meeting rooms, hot desks and plenty of natural light.
    Selina Bonito , Brazil: A picture-perfect ecotourism hub, Bonito is well-known for its
    unbeatable natural charm, crystal clear rivers, and a respect for the environment that
    permeates everything and everyone. Located just around the corner from the main
    square, the 190-bed Selina Bonito allows locals and travelers to flock to the streets to
    explore the beauty of this hidden gem. On-site features include a restaurant, coworking
    space, wellness studio and a buzzing poolside bar.


    Selina Salta , Argentina: Located on the Main Street of Balcarce, the 120-bed Selina
    Salta sits in the heart of this buzzing neighborhood. The main square is a quick 25-minute
    walk away and is home to some true jewels of Argentine Colonial history including the San
    Francisco church, the Cabildo and the Museum of High Altitude Archaeology. The hotel
    features a wellness area, a restaurant, a well-appointed coworking space and a vibrant
    rooftop bar.


    With these new openings, Selina’s hotel platform has grown to 144 open or secured properties
    across five continents including North and South America, Europe, the Middle East and Asia
    Pacific, of which 90 are open and operating. This growth is being driven by the significant
    mismatch between demand and supply for attractively priced accommodations that serve the
    Millennial and Gen Z market – an important and quickly growing segment of the population that
    are estimated to spend approximately $350 billion per year on travel. Selina expects to continue
    to benefit from the surge in remote working and the prioritization of health, wellness and
    experiences among Millennial and Gen Z travelers.


    About Selina
    Selina is one of the world's largest hospitality brands built to address the needs of Millennial and
    Gen Z travelers, blending beautifully designed accommodation with coworking, recreation,
    wellness, and local experiences. Custom-built for today's nomadic traveler, Selina provides
    guests with a global infrastructure to seamlessly travel and work abroad. Founded in 2015, each
    Selina property is designed in partnership with local artists, creators, and tastemakers, breathing
    new life into existing buildings in interesting locations around the world – from urban cities to
    remote beaches and jungles. Selina's portfolio includes 144 open or secured properties across 25
    countries. On December 2, 2021, Selina entered into a business combination agreement with
    BOA Acquisition Corp. (NYSE:BOAS) (“BOA”) that will result in Selina becoming a publicly listed
    company on the New York Stock Exchange under the new ticker symbol “SLNA,” subject to the
    satisfaction of standard closing conditions. For further information on Selina, visit
    www.selina.com or check out @selina on Instagram or Facebook.
    About BOA Acquisition Corp.

    BOA Acquisition Corp. is a newly organized blank check company formed for the purpose of
    effecting a merger, capital stock exchange, asset acquisition, stock purchase, reorganization, or
    similar business combination with one or more businesses. While BOA may pursue an initial
    business combination target in any business or industry, it intends to focus its search on
    businesses that provide technological solutions and innovation to the broader real estate
    industry.


    Additional Information and Where to Find It
    This document does not contain all the information that should be considered concerning the
    proposed business combination between BOA and Selina (the “Business Combination”). In
    connection with the proposed Business Combination, Selina intends to file with the U.S.
    Securities and Exchange Commission (the “SEC”) a registration statement on Form F-4 (the
    “Registration Statement”), which will include a preliminary proxy statement of BOA and a
    prospectus. The definitive proxy statement and other relevant documents will be mailed to
    stockholders of BOA as of a record date to be established for voting on the Business
    Combination. Stockholders of BOA and other interested persons are advised to read, when
    available, the preliminary proxy statement and amendments thereto, and the definitive proxy
    statement because these documents will contain important information about BOA, Selina, and
    the proposed transactions. Stockholders will also be able to obtain copies of the Registration
    Statement and the proxy statement/prospectus once they are available, without charge, by
    directing a request to: BOA Acquisition Corp., 2600 Virginia Ave NW, Suite T23 Management
    Office, Washington, D.C. 20037. These documents, once available, and BOA’s other filings and
    reports filed with the SEC can also be obtained, without charge, at the SEC’s internet site
    (http://www.sec.gov).


    INVESTMENT IN ANY SECURITIES DESCRIBED HEREIN HAS NOT BEEN APPROVED OR
    DISAPPROVED BY THE SEC OR ANY OTHER REGULATORY AUTHORITY NOR HAS ANY AUTHORITY
    PASSED UPON OR ENDORSED THE MERITS OF THE OFFERING OR THE ACCURACY OR ADEQUACY
    OF THE INFORMATION CONTAINED HEREIN. ANY REPRESENTATION TO THE CONTRARY IS A
    CRIMINAL OFFENSE.


    No Offer or Solicitation
    This communication is for informational purpose only and not a proxy statement or solicitation of
    a proxy, consent, or authorization with respect to any securities or in respect of the potential
    transaction and shall not constitute an offer to sell or a solicitation of an offer to buy any
    securities, nor shall there be any sale of any securities in any state or jurisdiction in which such
    offer, solicitation, or sale would be unlawful prior to registration or qualification under the
    securities laws of such state or jurisdiction.


    Participants in Solicitation
    BOA, Selina, and their respective directors and executive officers, other members of
    management and employees may be considered participants in the solicitation of proxies with
    respect to the potential transaction described in this communication under the rules of the SEC.
    Information about the directors and executive officers of BOA is set forth in BOA’s filings with the
    SEC. Information regarding other persons who may, under the rules of the SEC, be deemed
    participants in the solicitation of the stockholders in connection with the potential transaction
    and a description of their direct and indirect interests will be set forth in the Registration
    Statement (and will be included in the proxy statement/prospectus) and other relevant
    documents when they are filed with the SEC. These documents can be obtained free of charge
    from the sources indicated above.


    Forward-Looking Statements
    This communication includes “forward-looking statements” within the meaning of the “safe
    harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. Forward-
    looking statements generally relate to future events, including, without limitation, statements
    regarding the anticipated timing and benefits of the Business Combination, expectations or plans

    of Selina’s management, and Selina’s future financial or operating performance, including,
    without limitation, the preliminary 2021 revenue results. In some cases, you can identify forward-
    looking statements by terminology such as “may,” “should,” “expect,” “intend,” “will,”
    “estimate,” “anticipate,” “believe,” “predict,” “potential,” or “continue,” or the negatives of
    these terms or variations of them or similar terminology. Such forward-looking statements are
    subject to risks, uncertainties (some of which are beyond the control of Selina), and other factors
    which could cause actual results to differ materially from those expressed or implied by such
    forward-looking statements. These forward-looking statements are based upon estimates and
    assumptions that, while considered reasonable by Selina and its management, are inherently
    uncertain. Factors that may cause actual results to differ materially from current expectations
    include, without limitation: (1) the occurrence of any event, change, or other circumstances that
    could give rise to the termination of the definitive agreements respecting the Business
    Combination; (2) the outcome of any legal proceedings that may be instituted against BOA,
    Selina, or others following the announcement of the Business Combination; (3) the inability to
    complete the Business Combination due to the failure to obtain approval of the stockholders of
    BOA or to satisfy other conditions to closing; (4) changes to the proposed structure of the
    Business Combination that may be required or appropriate as a result of applicable laws or
    regulations; (5) the ability of Selina to meet applicable listing standards following the
    consummation of the Business Combination; (6) the risk that the Business Combination disrupts
    current plans and operations of Selina as a result of the announcement and consummation of the
    Business Combination; (7) the ability to recognize the anticipated benefits of the Business
    Combination, which may be affected by, among other things, competition, the ability of the
    combined company to grow and manage growth profitably, maintain relationships with
    customers and suppliers, and retain its management and key employees; (8) costs related to the
    Business Combination; (9) changes in applicable laws or regulations; (10) the possibility that
    Selina may be adversely affected by other economic, business, and/or competitive factors; (11)
    the impact of the COVID-19 pandemic on Selina’s business and/or the ability of the parties to
    complete the Business Combination; and (12) other risks and uncertainties to be contained in the
    proxy statement/prospectus filed after the date hereof. In addition, there may be additional risks
    that Selina does not presently know, or that Selina currently believes are immaterial, that could
    also cause actual results to differ from those contained in the forward-looking statements.
    Nothing in this communication should be regarded as a representation by any person that the
    forward-looking statements set forth herein will be achieved or that any of the contemplated
    results of such forward-looking statements will be achieved. You should not place undue reliance
    on forward-looking statements, which speak only as of the date they are made. Except as may
    be required by law, Selina does not undertake any duty to update these forward-looking
    statements.

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