FanDuel Casino Calls All Thrillionaires in New Brand Platform
FanDuel Casino's new creative platform "Calling All Thrillionaires" highlights the thrilling experience of playing on FanDuel Casino.
JERSEY CITY, N.J., July 1, 2025 /PRNewswire/ -- Today, FanDuel, the premier online gaming company in North America, announced the launch of "Calling All Thrillionaires," a new creative platform for FanDuel Casino.
"Calling All Thrillionaires!" aims to elevate and set FanDuel Casino apart from the sea of online casino ads that focus on offers by showcasing the unique experience FanDuel Casino can provide. The campaign comes to life across TV, OLV, paid social and digital, retail, direct mail, radio, and OOH. The first iteration of "Calling All Thrillionaires" highlights the entertainment experience that FanDuel Casino Jackpots provide customers. The new spots will air in key FanDuel Casino markets including New Jersey, Pennsylvania, and Michigan.
"At FanDuel Casino, we believe the real magic lies in the thrill of possibility," said Daniele Phillips, Vice President of Marketing at FanDuel Casino. "Our newest campaign, "Calling All Thrillionaires," celebrates the enjoyment of anticipation within our new FanDuel Jackpots experience. The campaign builds upon our key brand values to always provide our players with fun, responsible, and exciting experiences on FanDuel Casino."
"Orchard Creative and FanDuel Casino will work together to drive FanDuel Casino's next phase of ambitious growth," said Barney Robinson, Chief Executive Officer at Orchard Creative. "Calling All Thrillionaires" is a clarion call to all online casino players. FanDuel Casino understands what really energizes and motivates customers is anticipation. Our new campaign showcases just that."
The "Calling All Thrillionaires" campaign will feature two hero spots including Mechanical Bulls and Haunted Home. Mechanical Bulls went live on June 23, clip to this ad is HERE. The second hero spot, "Haunted Home" will launch in September, clip to this ad is HERE.
For more information on FanDuel Casino, visit https://casino.fanduel.com
About FanDuel Group
FanDuel Group is the premier mobile gaming company in the United States. FanDuel Group consists of a portfolio of leading brands across mobile wagering including, America's #1 Sportsbook FanDuel Sportsbook, its leading iGaming platform FanDuel Casino, the industry's unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing and its daily fantasy sports product. In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states with approximately 17 million customers and 25 retail locations. The company is based in New York with offices in Los Angeles, Atlanta and Jersey City, as well as in Canada, Scotland, Ireland, Portugal, Romania and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE:FLUT).
Media Contact:
FanDuel Group / [email protected]
About Orchard Creative:
Orchard is a fully independent, strategically led creative agency founded in 2019 by a strategist and an account man whose goal was to establish a better creative agency. Clients describe our process and approach to advertising in one simple word: refreshing. Orchard received AdAge A-List & Creativity Awards in 2024 and 2023; was an Adweek Agency of the Year Finalist in 2023; and was named Inc's Best in Business Gold in 2021.
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SOURCE FanDuel Group