FLOR Expands Carbon Negative Rug Collection, Reinforces Commitment to Going 'All In' on Sustainability
FLOR®, the high-end area rug brand for homes, offices, and every space in between, today introduces Terra Nova, its latest carbon negative area rug style that stores more carbon than is released when it's made. This expansion further proves that sustainability does not come at the cost of great design and supports the company's goal to be carbon negative by 2040.
FLOR launched the industry's first carbon negative area rug styles in 2022. Terra Nova is the latest addition to its collection of products that help store carbon rather than release it. By rethinking materials and product life cycles, FLOR is turning carbon into a climate solution instead of a challenge.
"Sustainability is a part of FLOR's DNA. It's a part of everything we do, because we believe that great design shouldn't come at the expense of the Earth," says James Pope, General Manager of FLOR. "When customers purchase our carbon negative area rugs, they are helping shape a more sustainable world. That's why we design products that result in less carbon in the air, and more stored in our products. It's the future of flooring, and we're already making it happen."
Making Sustainability Stylish
Terra Nova offers a contemporary take on handwoven textiles from the past. Featuring two distinct colorways, Dune and Topaz, the style meets the aesthetic needs of today's designers and homeowners looking to add a sense of craftsmanship to interior spaces. It features the same performance benefits of all FLOR rugs without compromising on design or sustainability.
"At FLOR, we're always keeping an eye out for interior trends that will translate to our rugs, ensuring we have design options suited to everyone's style," says Kelly Simcox, Head of Global Design at Interface. "When launching our carbon negative collection in 2022, we knew we were going to expand with more on-trend designs, and Terra Nova is proof. For this style, we looked to the popular handcrafted trend making its way into residential and commercial interiors. The result is a beautiful, versatile, and sustainable area rug made for any space."
Smart Design, Less Impact
FLOR's carbon plan is simple – avoid, reduce, and store more carbon than is released, and inspire others to do the same. Since the brand's inception in 2003, FLOR has worked to reduce the carbon impact of its products and support customers to meet their own sustainability goals.
Launching the carbon negative area rug portfolio was an important milestone on FLOR's sustainability journey and one that is making an impact on the health of the planet. In fact, FLOR has sold over 39,000 carbon negative carpet tiles to date. The carbon emissions avoided by customers purchasing these styles is equivalent to not charging 710,271 smartphones or not cutting down nine acres of forest.
Terra Nova, plus the full carbon negative area rug portfolio, is now available for purchase at FLOR's website.
For more about FLOR's sustainability journey, follow this link.
About FLOR
FLOR®, the premium design brand of Interface®, has brought high-end area rugs to homes, offices, and every space between since 2003. FLOR carpet tiles are beautiful, easy to install, and responsibly sourced. Our customizable designs are engineered for high-traffic spaces, from family rooms to conference rooms. For more information, visit FLOR.com.
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