Fox Factory Holding's Subsidiary Marucci & Victus Brands, To Become The Official Bats Of Major League Baseball

6/7/24 8:04:03 AM ET

Motor Vehicles

Consumer Discretionary

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Marucci Sports LLC, a wholly owned subsidiary of Fox Factory Holding Corp. (NASDAQ:FOXF), announced today that it has entered into a license agreement with Major League Baseball (MLB) for its Marucci and Victus brands to exclusively be the Official Bats of MLB. In addition, the agreement provides for the exclusive rights to use MLB trademarks in connection with Marucci's Smart Bat products featuring the embedded Diamond Kinetics bat sensor. The exclusive license will begin on January 1, 2025, and continue until December 31, 2028.

This agreement with MLB exemplifies the leadership position of Marucci and Victus brands as the premier bat choices worldwide, as they are the top two most-used bats among MLB players and have long been part of the MLB landscape.

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Date	Price Target	Rating	Analyst
2/23/2024	$55.00	Buy → Neutral	BofA Securities
11/3/2023	$80.00	Buy → Neutral	B. Riley Securities
11/3/2023		Buy → Hold	Stifel
6/29/2023	$125.00	Buy	B. Riley Securities
4/5/2023	$126.00	Neutral	ROTH MKM
8/5/2022	$88.00 → $115.00	Hold → Buy	Stifel
2/25/2022	$157.00	Neutral → Buy	CL King
2/25/2022		Neutral → Buy	CL King

Fox Factory Holding's Subsidiary Marucci & Victus Brands, To Become The Official Bats Of Major League Baseball

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