FOX News Digital Overtakes CNN With Total Digital Multiplatform Unique Visitors in October
FOX News Digital Continues to Lead All News Brands with Multiplatform Views and Minutes
CNN Sees Double-Digit Yearly Declines Across All Key Performance Indicators
FOX News Digital finished October delivering year-over-year growth, overtaking CNN with total digital multiplatform unique visitors for the third time this year, according to Comscore. While continuing to lead all news brands with multiplatform views and minutes, FOX News Digital secured 3.9 billion total multiplatform minutes (up 13% over October 2023), 2 billion total multiplatform views (up 9% over last year) and 115.8 million total digital multiplatform unique visitors (up 6% over October 2023).* Comparatively, CNN saw double digit declines across the board and lagged behind FOX News Digital in all three of these key categories, despite the historic run up to the presidential election. Additional highlights include:
- The FOX News Mobile App reached 6.5 million unique visitors in October.**
- FOX News was once again the most engaged brand on social media in the competitive set in October, with 47 million total social interactions, more than doubling its interactions from the year prior, according to Emplifi. FOX News drove 17.1 million interactions on Facebook, 27.1 million Instagram interactions and 3.7 million X interactions. FOX Business drove 1.3 million social media interactions during October surpassing CNBC. On YouTube, FOX News secured 283.2 million video views, seeing an 11% year-over-year increase according to Shareablee.****
- FOXBusiness.com drove 160 million multiplatform views in October, surpassing CNN Business for the 31st straight month and Bloomberg.com for the 42nd consecutive month. Additionally, the business site delivered 217 million multiplatform minutes and 23.3 million multiplatform unique visitors.*** FOX Business' videos on YouTube remained the most viewed among the business news competitive set for the 34th straight month, achieving 59 million views in October.*****
OCTOBER 2024 FOX NEWS DIGITAL VS. CNN.COM AND NYTIMES.COM
Multi-Platform Total Views
FOX News Digital – 2,012,000,000 (up 9% vs. October 2023)
CNN.com – 1,192,000,000 (down 14% vs. October 2023)
NYTimes.com – 1,595,000,000 (up 10% vs. October 2023)
Multi-Platform Total Minutes
FOX News Digital – 3,885,000,000 (up 13% vs. October 2023)
CNN.com – 1,868,000,000 (down 16% vs. October 2023)
NYTimes.com – 1,578,000,000 (up 2% vs. October 2023)
Total Digital Multi-Platform Unique Visitors
FOX News Digital - 115,809,000 (up 26% vs. October 2023)
CNN.com – 115,500,000 (down 11% vs. October 2023)
NYTimes.com – 79,605,000 (up 6% vs. October 2023)
*Source: Comscore Media Metrix® Multi-Platform, Total Digital Population including Social Incremental data for reportable entities. Fox News Digital, CBSNews.com, NBCNews.com, WashingtonPost.com, and ABCNews.com have opted in to account for Social Incremental in Total Digital Multiplatform Unique Visitors, while brands like CNN.com and NYTimes.com have not opted in. Custom-Defined List including CNN.com, NBCNews.com, ABCNews.com, CBSNews.com, Fox News Digital, WashingtonPost.com, NYTimes.com, NYPost Network, Wall Street Journal Online, Insider Inc., and USAToday.com, October 2024, U.S.
**Source: Comscore Media Metrix® Multi-Platform, Total Digital Population including Social Incremental data for reportable entities. Fox News Digital, CBSNews.com, NBCNews.com, WashingtonPost.com, and ABCNews.com have opted in to account for Social Incremental in Total Digital Multiplatform Unique Visitors, while brands like CNN.com and NYTimes.com have not opted in. Custom-Defined List including CNN.com, NBCNews.com, ABCNews.com, CBSNews.com, Fox News Digital, WashingtonPost.com, NYTimes.com, NYPost Network, Wall Street Journal Online, Insider Inc., and USAToday.com, October 2024, U.S. & Comscore Mobile Metrix®, Mobile App Only, [FOX News Mobile App and CNN Mobile App], October 2024, U.S.
***Source: Comscore Media Metrix® Multi-Platform, Total Digital Population including Social Incremental data for reportable entities. FoxBusiness.com, Yahoo! Finance, CNBC.com, TheStreet.com, Entrepreneur.com have opted in to account for Social Incremental in Total Digital Multiplatform Unique Visitors. Custom-Defined List including FoxBusiness.com, Bloomberg.com, CNBC.com, CNN Business, Entrepreneur.com, Forbes.com, HuffPost Business, MarketWatch, Motley Fool, MSN Money, TheStreet.com, USA TODAY Money, WSJ Online, Yahoo! Finance, October 2024, U.S.
****Source: Comscore Social, PowerRankings, YouTube, October 2024, Report Date: 11/21/2024. Custom-Defined List including CNN.com, NBCNews.com, ABCNews.com, CBSNews.com, Fox News Digital, WashingtonPost.com, NYTimes.com, NYPost Network, Wall Street Journal Online, Insider Inc., and USAToday.com.
*****Source: Comscore Social, PowerRankings, YouTube, October 2024, Report Date: 11/21/2024. Custom-Defined List including FoxBusiness.com, Bloomberg.com, CNBC.com, CNN Business, Entrepreneur.com, Forbes.com, HuffPost Business, MarketWatch, Motley Fool, MSN Money, TheStreet.com, USA TODAY Money, WSJ Online, Yahoo! Finance.
FOX News Media operates the FOX News Channel (FNC), FOX Business Network (FBN), FOX News Digital, FOX News Audio, FOX News Books, the direct-to-consumer streaming services FOX Nation and FOX News International and the free ad-supported television service FOX Weather. Currently the number one network in all of cable, FNC has also been the most watched television news channel for more than 22 consecutive years, while FBN is the top business channel on cable. Owned by Fox Corporation, FOX News Media reaches nearly 200 million people each month.
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