Gambling.com Group Ready for Launch of Online Sports Betting in Missouri
Gambling.com Group Limited (NASDAQ:GAMB) ("Gambling.com Group" or the "Group"), a fast-growing provider of marketing and sports data services for the global gambling industry, today announced that it is ready to provide services to Missouri-licensed operators as legal online sports betting launches in the state on Monday, December 1, 2025.
GDC America, Inc., the Group's U.S. subsidiary, has secured a temporary supplier license from the Missouri Gaming Commission (MGC) that allows its sports data division, OpticOdds, to provide real-time odds, data and information to Missouri-licensed operators, as well as its marketing division to provide marketing services to licensed online sports betting operators.
The Group launched BetMissouri.com in 2022 in anticipation of the state's eventual legal sports betting market going live to provide Missouri sports bettors with trusted, comprehensive, and up-to-date information on sports wagering and legislative developments in the Show Me State. With major online sportsbook operators approved to launch on day one — BetMissouri.com gives consumers access to expert reviews of all licensed sportsbooks, helping them compare options and choose the platform that best fits their needs, while serving licensed online sports betting operators in the state by directing consumers to their platforms.
BetMissouri.com is part of Gambling.com Group's portfolio of over 50 websites that offer news, information, and instant connection to online casinos and promotions that best match individual betting interests and enhance gambling experiences.
Through its portfolio of informational websites, Gambling.com Group helps operators acquire players, reducing their reliance on more intrusive forms of advertising. In addition to BetMissouri.com, the Group is ready to help licensed online gambling operators in Missouri with its national and international websites, including Gambling.com, Bookies.com, RotoWire.com, BonusFinder.com, and, through its media partnership with Gannett Co. Inc, USAToday.com.
"The launch of legal sports betting in Missouri, made possible by voters' approval of Amendment 2 in November 2024, underscores the growing demand for regulated online wagering and the continued expansion of the industry," said Charles Gillespie, Chief Executive Officer of Gambling.com Group. "Missouri sports fans deserve legal and regulated sports betting experiences, and we look forward to supporting the development of a safe and enjoyable betting ecosystem."
As part of its editorial coverage in the lead-up to the state's sports betting launch, BetMissouri.com polled adults to gather trends on the habits and preferences of sports betting in the state. Among the findings: around 1 in 4 adults are likely or very likely to place online sports bets once it is legal to do so in the state; nearly 1 in 7 (14%) expect to bet on sports at least weekly; and while sports betting is what was legalized through the constitutional amendment passed last year, nearly 30% say they would be interested in wagering on award shows, like the Academy Awards, or reality television series. BetMissouri.com has also developed projected handle estimates for the state. For example, between December 1, 2025 through November 30, 2026, its betting analysts project a handle of $3.88 billion.
For more information on legal sports betting in the state of Missouri, please visit BetMissouri.com.
About Gambling.com Group Limited
Gambling.com Group Limited (NASDAQ:GAMB) (the "Group") is a fast-growing provider of marketing and sports data services for the global online gambling industry. Founded in 2006, the Group operates globally, primarily from offices in the United States and Ireland. The Group helps online gambling operators, including for iGaming and sports betting, acquire new customers in 19 national markets across more than ten languages through a portfolio of premier branded websites including Gambling.com, Bookies.com and Casinos.com. Under the OddsJam, OpticOdds and RotoWire brands, the Group's sports data services assist consumers and power enterprises to succeed in sports betting and fantasy sports.
Cautionary Note Concerning Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended, and the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995, that relate to our current expectations and views of future events. All statements other than statements of historical facts contained in this press release, including statements relating to the projected betting participation and handle estimates in Missouri , are all forward-looking statements. These statements represent our opinions, expectations, beliefs, intentions, estimates or strategies regarding the future, which may not be realized. In some cases, you can identify forward-looking statements by terms such as "believe," "may," "estimate," "continue," "anticipate," "intend," "should," "plan," "expect," "predict," "potential," "could," "will," "would," "ongoing," "future" or the negative of these terms or other similar expressions that are intended to identify forward-looking statements, although not all forward-looking statements contain these identifying words. Forward-looking statements are based largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, short-term and long-term business operations and objectives and financial needs. These forward-looking statements involve known and unknown risks, uncertainties, contingencies, changes in circumstances that are difficult to predict and other important factors that may cause our actual results, performance, or achievements to be materially and/or significantly different from any future results, performance or achievements expressed or implied by the forward-looking statement. Important factors that could cause actual results to differ materially from our expectations are discussed under "Item 3. Key Information - Risk Factors" in Gambling.com Group's annual report filed on Form 20-F for the year ended December 31, 2024 with the U.S. Securities and Exchange Commission (the "SEC") on March 20, 2025, and Gambling.com Group's other filings with the SEC as such factors may be updated from time to time. Any forward-looking statements contained in this press release speak only as of the date hereof and accordingly undue reliance should not be placed on such statements. Gambling.com Group disclaims any obligation or undertaking to update or revise any forward-looking statements contained in this press release, whether as a result of new information, future events or otherwise, other than to the extent required by applicable law.
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For further information, please contact:
Media:
Christine Doh, Gambling.com Group, [email protected]
Investors:
Peter McGough, Gambling.com Group, [email protected]