GameSquare Announces that Rollbit Expands Record FaZe Clan Esports Sponsorship with Multi-Million Dollar Agreement
Third expansion of Rollbit's historic esports sponsorship of FaZe Clan Esports
Rollbit partnership aligns with GameSquare's Web3 growth strategy, which has produced over $8 million of new annual revenue during the third quarter of 2025
FRISCO, Texas, Sept. 24, 2025 /PRNewswire/ -- GameSquare Holdings, Inc. (NASDAQ:GAME) ("GameSquare" or the "Company") a next-generation media, entertainment, technology and digital native treasury company, today announced the expansion of its record-breaking esports sponsorship deal with Rollbit, a leader in online gaming and entertainment. The multi-million-dollar agreement deepens Rollbit's commitment to FaZe Clan, solidifying one of the largest partnerships in esports history and advancing GameSquare's strategy to align with top global Web3 brands.
Under the expanded terms of the partnership, Rollbit will deepen its sponsorship of FaZe Clan's Counter-Strike team and grow its relationship from $1.75 million to a record $3.25 million in annual revenue. FaZe Clan Esports jerseys will feature the Rollbit logo in the center patch position, marking one of the most prominent brand placements in global esports.
Sam Norman, Head of Partnerships at Rollbit, commented: "Expanding our partnership with FaZe Clan Esports marks another milestone in Rollbit's journey to be at the forefront of global esports. Since our initial deal in 2024, FaZe Clan has consistently delivered unmatched reach and engagement, helping Rollbit connect with one of the most dynamic audiences in digital entertainment. This expanded sponsorship reflects both our confidence in FaZe Clan's continued success and our long-term commitment to supporting the growth of competitive gaming worldwide"
Justin Kenna, CEO of GameSquare, stated, "This agreement underscores the strength of FaZe Clan Esports as the world's leading esports brand and the value of GameSquare's unique platform that brings together esports, media, and Web3. By deepening our relationship with Rollbit, we are adding another record-setting partnership that enhances profitability and validates our strategy to build sustainable, high-growth businesses at the intersection of culture and technology. We see significant opportunities ahead as we continue to expand our global presence and align with partners that share our vision for the future of gaming and entertainment."
Since launching its innovative treasury management platform in July 2025, GameSquare has announced over $8 million of new partnerships with emerging Web3 brands that are expected to contribute to revenue in the second half of 2025. Highlights include a new $2.0 million agency of record partnership with Rekt Brands Inc., the parent company behind Rekt Drinks, a beverage brand rapidly emerging as a cultural force in Web3, and a new $2.5 million agency of record partnership with Animecoin Foundation, a non-commercial foundation supporting the Animecoin ecosystem.
About GameSquare Holdings, Inc.
GameSquare (NASDAQ:GAME) is a cutting-edge media, entertainment, and technology company transforming how brands and publishers connect with Gen Z, Gen Alpha, and Millennial audiences. With a platform that spans award-winning creative services, advanced analytics, and FaZe Clan Esports, one of the most iconic gaming organizations, we operate one of the largest gaming media networks in North America. As a digital-native business, GameSquare provides brands with unparalleled access to world-class creators and talent, delivering authentic connections across gaming, esports, and youth culture. Complementing our operating strategy, GameSquare has developed an innovative treasury management program designed to generate yield and enhance capital efficiency, reinforcing our commitment to building a dynamic, high-performing media company at the intersection of culture, technology, and next-generation financial innovation.
To learn more, visit www.gamesquare.com.
Forward-Looking Information
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