GenAI Growth Boosts Brazilian Cloud Migration with AWS
Enterprises use AWS tools to transform legacy data foundations and applications into efficient, scalable cloud-native environments, ISG Provider Lens® report says
Enterprises in Brazil are accelerating digital transformation by incorporating generative AI (GenAI) into their processes, aided by tools from AWS and its ecosystem partners, according to a new research report published today by Information Services Group (ISG) (Nasdaq: III), a global AI-centered technology research and advisory firm.
The 2025 ISG Provider Lens® AWS Ecosystem Partners report for Brazil finds that companies are expanding their use of AWS solutions such as Amazon Bedrock, Amazon Q and Amazon Nova to improve efficiency, productivity and innovation. As organizations advance from traditional cloud migrations to cloud-native modernization, they are investing in data transformation and skills development to enable successful AI adoption, often with the help of service providers.
"The pace of AI adoption in Brazil shows how enterprises are transforming operations and unlocking new business opportunities," said Anay Nawathe, ISG cloud delivery lead for the Americas. "In 2026, organizations will look to move from experimentation to scale as AWS solutions mature and the ecosystem develops deeper local capabilities."
Comprehensive cloud modernization is emerging as a defining strategy in large Brazilian enterprises, the report says. Many companies that once relied on simple lift-and-shift migration approaches are now rebuilding applications using microservices, managed databases and DevOps practices for higher scalability and performance. The technology sector is leading this trend and the successful adoption of GenAI into its operations. GenAI tools such as Amazon Q Developer are helping teams automate code refactoring and documentation, reducing complexity and accelerating modernization timelines, the report says.
Enterprises in multiple sectors are adopting vertical cloud solutions based on AWS that save them from having to build cloud environments from scratch. Providers with preconfigured accelerators, AWS best practices and knowledge of local and industry regulations help companies innovate more quickly. Organizations in finance and other industries are using AWS' specialized data and analytics services to introduce new digital products faster and improve operational agility.
Data modernization is emerging as a critical part of successful GenAI deployments in Brazil, the report says. Many enterprises are overhauling legacy architectures and building modern data environments with data lakes, integration pipelines and quality frameworks to ensure scalability and reliability. Such foundations support GenAI use cases such as workflow optimization, predictive analytics and customer engagement. Companies adopting strong data governance models are achieving more accurate insights and faster time to value.
"The drive to take advantage of GenAI is shaping how Brazilian enterprises modernize their applications and data management," said Adriana Frantz, lead author of the report. "Providers support this evolution with specialized AWS-based tools and methodologies to help clients effectively deploy AI."
The report also explores other trends in Brazil's AWS ecosystem, including the growth of mainframe modernization, aided by GenAI, and early experiments with AI agents to automate and orchestrate workflows.
For more insights into the cloud- and AI-related challenges facing enterprises in Brazil, plus ISG's advice for overcoming them, see the ISG Provider Lens® Focal Points briefing here.
The 2025 ISG Provider Lens® AWS Ecosystem Partners report for Brazil evaluates the capabilities of 44 providers across five quadrants: AWS Professional Services, AWS Managed Services, AWS Enterprise Data Modernization and AI Services, AWS SAP Workloads, and AWS Brazil Public Sector — Technology Services.
The report names Accenture, Capgemini, Compass UOL and dataRain as Leaders in four quadrants each. It names BRLink, Claro Empresas, Darede, Dedalus, Logicalis and TIVIT as Leaders in three quadrants each. BRQ and T-Systems are named as Leaders in two quadrants each. A3Data, CI&T, Extreme Group, G&P, GFT, MadeInWeb, MIGNOW, Nextios, ST IT Cloud and Valcann as Leaders in one quadrant each.
In addition, NTT DATA is recognized as a Rising Star — a company with a "promising portfolio" and "high future potential" by ISG's definition — in two quadrants. Darede and Kyndryl are recognized as Rising Stars in one quadrant each.
Customized versions of the report are available from CI&T, Claro empresas, Compass UOL, Darede, Dedalus, ST IT Cloud, TIVIT and UPD8.
In the area of customer experience, LTIMindtree is named the global ISG CX Star Performer for 2025 among AWS Ecosystem Partners. LTIMindtree earned the highest customer satisfaction scores in ISG's Voice of the Customer survey, which is part of the ISG Star of Excellence™ program, the premier quality recognition for the technology and business services industry.
The 2025 ISG Provider Lens® AWS Ecosystem Partners report for Brazil is available to subscribers or for one-time purchase on this webpage.
About ISG Provider Lens® Research
The ISG Provider Lens® Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients. The research currently covers providers offering their services globally, across Europe, as well as in the U.S., Canada, Mexico, Brazil, the U.K., France, Benelux, Germany, Switzerland, the Nordics, Australia and Singapore/Malaysia, with additional markets to be added in the future. For more information about ISG Provider Lens research, please visit this webpage.
About ISG
ISG (Nasdaq: III) is a global AI-centered technology research and advisory firm. A trusted partner to more than 900 clients, including 75 of the world's top 100 enterprises, ISG is a long-time leader in technology and business services that is now at the forefront of leveraging AI to help organizations achieve operational excellence and faster growth. The firm, founded in 2006, is known for its proprietary market data, in-depth knowledge of provider ecosystems, and the expertise of its 1,600 professionals worldwide working together to help clients maximize the value of their technology investments.
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Laura Hupprich, ISG
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Thábata Mondoni, Mondoni Press for ISG
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