Giannis Antetokounmpo Teams Up with Huggies® to Launch New Little Movers® Diapers with HuggFit 360°
Basketball superstar and father stars in adorable campaign alongside his daughter to introduce new slip-on diaper from Huggies
CHICAGO, May 13, 2025 /PRNewswire/ -- Huggies® has joined forces with basketball superstar and dad of four, Giannis Antetokounmpo, to show off his biggest moves with his tiniest teammate, his daughter, Eva. To help introduce the new Huggies® Little Movers® HuggFit 360° slip-on diaper, Giannis will star in an exciting multi-channel campaign that celebrates protection for babies who are ready to move, groove, and conquer the world—just like Giannis on the basketball court. With a flexible waistband designed to move with baby during play, new Huggies Little Movers HuggFit 360° offers double the stretch of Huggies Little Movers open diapers and are designed to provide an extra secure fit for up to 100% blowout and leakproof protection.
The campaign kicks off with a cinematic ad spot featuring Giannis and his 19-month-old daughter on the basketball court. As Giannis ties his double laces, he checks Eva's Huggies Little Movers® Diaper with Double Grip Strips™, signaling they're ready for action. Set to the beat of Ludacris' "Stand Up," the ad showcases Giannis' smooth strides on the court alongside Eva's adorable, wobbly attempts to mimic him. This heartwarming moment highlights the campaign's idea: "Double the stretch* for when your little double starts to move like you do"
"Partnering with Huggies is a natural fit because they truly understand what it means to be a parent," said Antetokounmpo. "Especially with Eva on the move 24/7, and now a newborn, we count on Huggies expert protection every single day. Family has always come first for me, so knowing Huggies is a brand we can trust and shares our same values makes all the difference."
The Antetokounmpo Family and Huggies brand also have a shared mission to help families in need. With nearly 1 in 2 U.S. families with young children experiencing diaper need**, Giannis and his wife, Mariah, are longtime supporters of the Milwaukee Diaper Mission, a member of National Diaper Bank Network. To celebrate the partnership, Huggies is proud to donate $100,000 worth of diapers to Milwaukee Diaper Bank, in addition to its ongoing commitment to National Diaper Bank Network which supports local diaper banks across the country. As founding sponsors of Diaper Bank Network, Huggies has donated over 270 million diapers and wipes since 2011.
To learn more about the new Little Movers Diapers with HuggFit 360°, visit Huggies.com or follow @Huggies on TikTok, Facebook and Instagram.
About Huggies Brand
For more than 40 years, Huggies has been helping parents provide their babies with love, care, and reassurance. From developing innovative, everyday products for babies to partnering with NICU nurses to create special diapers and wipes for the most fragile babies, Huggies is dedicated to helping ensure all babies get the care they need to thrive. Huggies is proud to be the founding sponsor of the National Diaper Bank Network, a national nonprofit dedicated to helping individuals, children and families access the basic necessities they require to thrive and reach their full potential including clean, dry diapers. Huggies is also the national sponsor of nonprofit Hand to Hold, which provides personalized support before, during, and after NICU stays and infant loss. For more information on product offerings or our community efforts, please visit Huggies.com.
About Kimberly-Clark
Kimberly-Clark (NYSE:KMB) and its trusted brands are an indispensable part of life for people in more than 175 countries. Fueled by ingenuity, creativity, and an understanding of people's most essential needs, we create products that help individuals experience more of what's important to them. Our portfolio of brands, including Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups, Goodnites, Intimus, Plenitud, Sweety, Softex, Viva and WypAll, hold No. 1 or No. 2 share positions in approximately 70 countries. We use sustainable practices that support a healthy planet, build strong communities, and ensure our business thrives for decades to come. We are proud to be recognized as one of the World's Most Ethical Companies® by Ethisphere for the seventh year in a row and one of Fortune's Most Innovative Companies in America in 2024. To keep up with the latest news and to learn more about the company's more than 150-year history of innovation, visit the Kimberly-Clark website.
*vs Little Movers open diapers
**National Diaper Bank, The NDBN Diaper Check 2023, June 15, 2023
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SOURCE Huggies