Good Good Golf Secures $45M Investment to Fuel Expansion Across Media, Commerce, and Live Experiences
Growth Round Funding Led by Creator Sports Capital with Participation from Manhattan West, Sunflower Bank, and Peyton Manning's Omaha Productions
Good Good Golf, the next-generation golf, media, and lifestyle brand today announced a $45 million funding round led by Creator Sports Capital, a newly formed investment firm founded by Benjamin Grubbs and Brian Kabot. The round includes significant participation from Manhattan West Private Equity, Sunflower Bank, and Peyton Manning's Omaha Productions. In addition, over 50 global investors have joined the round, many of whom have a deep connection to the sport of golf. This capital will fuel Good Good Golf's global expansion across content, retail, and live experiences, further solidifying its position as a transformative force in sports entertainment.
"Good Good Golf has seen incredible momentum as we continue to redefine what it means to be a modern golf brand," said Matthew Kendrick, CEO of Good Good Golf. "This investment allows us to scale our media and commerce initiatives, bringing even more exciting content, products, and experiences to our rapidly expanding community. We're harnessing the power of fandom to make golf more accessible, dynamic, and engaging for players and fans of all ages."
With over 1.75 million YouTube subscribers across multiple channels, Good Good Golf has built a worldwide audience through digital-first storytelling and high-energy competition, transforming how fans connect with the sport. By blending entertainment, sports, competition, and lifestyle, the brand has evolved beyond digital content into a thriving business—offering premium products, marquee events, and strategic partnerships that create new ways for fans to experience the game.
"We see Good Good Golf as more than just a media brand—it's a movement that is reshaping the golf industry," said Benjamin Grubbs, co-Managing Partner of Creator Sports. "Their 360-degree approach—spanning content, consumer products, retail, and live experiences—has cultivated an engaged fan base and driven extraordinary business growth. Their ability to turn audience passion into thriving commerce, partnerships, and live activations is what makes them so compelling. We're thrilled to lead this investment and support their next phase of expansion."
Founded in 2020, Good Good Golf began when Garrett Clark and Matt Kendrick struck up a conversation at a golf tournament and discovered a shared vision for building a next-generation media company centered around golf. Fueled by the charisma, humor, and authenticity of Clark, Stephen Castaneda, and Matt Scharff—who have been part of the journey from the start—Good Good Golf has built a passionate global community, redefining the game with energy, creativity, and a genuine love for golf.
"I'm excited to partner with our new friends at Good Good Golf. Their content is fun and creative, and I'm hoping they can help me lower my golf score," said Peyton Manning, Founder of Omaha Productions.
This funding supports Good Good Golf's continued expansion, reinforcing its role in reshaping how golf is played, watched, and experienced. The company has grown into a dominant player in golf retail and entertainment, with top-selling products at Dick's Sporting Goods, a Callaway partnership developing premium golf gear, and a thriving direct-to-consumer business.
"Manhattan West is extremely excited to partner with the Good Good Golf team at such a unique time in the sport," said Matt Gibbons, Managing Director of Manhattan West Private Equity. "They are at the forefront of the evolving golf ecosystem, tapping into the powerful tailwinds that are driving the sport's next generation and beyond. Their proven ability to create lasting and engaging content supported by a large, loyal, and passionate community is redefining the game and we are eager to help take them to the next level."
"Sunflower Bank is proud to support Good Good Golf, Creator Sports Capital, and Manhattan West with this strategic financing. This investment underscores our commitment to empowering innovators across the digital media space, driving growth, and unlocking new opportunities in an ever-evolving industry. We couldn't be more excited to help with this transaction and are thrilled to be a part of the Good Good Golf journey," said Matt Wysong, Managing Director of Sunflower Bank's Technology, Media, and Telecom group.
Good Good Golf is also revolutionizing competitive events, collaborating with NBC Sports and GOLF Channel on high-energy, live-televised tournaments like the Good Good Desert Knockout, featuring top athletes and entertainers. The company's presence extends further through professional golfer sponsorships and an ownership stake in L.A. Golf Club, strengthening its influence in the sport. As its impact grows, Good Good Golf continues to push the boundaries of fan engagement, competition, and modern golf culture.
In the transaction, Good Good Golf was advised by Vela Wood Staley Young P.C. Creator Sports Capital was advised by Moelis & Company LLC, and DME Law, LLP provided legal counsel. Good Good Golf is represented by WME.
About Good Good Golf
Good Good Golf is a next-generation sports and media brand redefining how golf is experienced and enjoyed. Built on a foundation of engaging digital content, premium products, and dynamic live events, Good Good Golf has cultivated a passionate global community of fans. Through its content-to-commerce model, the company seamlessly blends entertainment, competition, and lifestyle, making golf more accessible, exciting, and relevant to a new generation of players and enthusiasts. Whether through top-tier apparel, sold-out events, or compelling storytelling, Good Good Golf is changing the game—one swing at a time.
About Creator Sports Capital
Creator Sports Capital is an investment firm dedicated to supporting high-growth companies in the creator economy, with a focus on both traditional and emerging areas of sports. We collaborate with businesses that are redefining sports and entertainment, harnessing the influence of digital creators and fan-driven communities. To learn more, visit www.creatorcapital.io/sports.
About Manhattan West
Manhattan West Private Equity is an active value-add investor in the lower-middle-market focused on the media, entertainment, sports, and consumer sectors. As part of a global strategic investment firm, Manhattan West also provides private wealth and proprietary alternative investments across private equity, venture capital, real estate, and private debt. For more information about Manhattan West's diverse team and investment approach, visit https://manhattanwest.com/private-investments/private-equity/.
About Sunflower Bank
With $8.1 billion in assets as of December 31, 2024, bank headquarters in Dallas, TX, 69 licensed branches in six states, and mortgage capabilities in 43 states, Sunflower Bank provides a full range of relationship-focused services to meet personal, business and wealth management financial objectives. FirstSun Capital Bancorp (NASDAQ:FSUN) is the financial holding company for Sunflower Bank, N.A., and is headquartered in Denver, CO. First National 1870 is a division of Sunflower Bank, N.A. Member FDIC. Equal Housing Lender. Financing for Good Good Golf was facilitated by Sunflower Bank's Technology, Media and Telecom (TMT) group. The TMT group provides a full suite of banking services, including growth capital, acquisition financing, working capital, and treasury management solutions to companies throughout their various lifecycles.
About Omaha Productions
Omaha Productions is a media company founded by Peyton Manning in 2020, that focuses on developing content that unifies and uplifts audiences. Omaha Productions currently serves as executive producer for ESPN's Emmy Award-winning Monday Night Football with Peyton and Eli, Netflix's Quarterback, Receiver, NFL Honors, ESPN+'s Places franchise, ESPN's Full Court Press, and shows for ABC, A+E, and NBCUniversal. The company has also produced documentaries including VICE's Calipari: Razor's Edge and ESPN's The Buddy Way. Through a partnership with ESPN, the company provides daily sports talk shows as part of the Omaha Audio Network. In addition to providing alternative telecasts for college football, the NBA, golf, and the UFC, Omaha Productions teamed up with the NFL to reimagine the Pro Bowl in July of 2024 to launch the inaugural NFL Flag Championships and hosted their first-ever live event, Night of Champions. Omaha's Creative Agency has produced award-winning campaigns and content for a roster of over 30 brands.
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SOCIAL MEDIA:
Good Good Golf:
- X: @goodgood_golf
- Instagram: @goodgood
- Facebook: @GoodGoodSquad
- YouTube: @GoodGood
- LinkedIn: @Good_Good_Golf
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Michelle Slavich
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