Haoxi Health Technology Limited Enters Into Rebate Agreement With Clients On Advertising Placement Campaign
Haoxi Health Technology Limited (the "Company" or "HAO"), an online marketing solution provider headquartered in Beijing, China, today announced that Beijing Haoxi Digital Technology Co., Ltd. ("Haoxi Beijing"), a wholly-owned subsidiary of the Company, entered into a bidding data promotion rebate agreement (the "Rebate Agreement") on April 29, 2024 with Jinan Yanling Biotechnology Co., Ltd. ("Yanling") and its subsidiaries and affiliated companies (together, the "Clients").
Pursuant to the Rebate Agreement, Haoxi Beijing has agreed to provide comprehensive advertising and promotion services to the Clients, which operate in biomedical drug development, health technologies and other healthcare-related industries. The Rebate Agreement sets up a rebate system whereby the Clients receive a rebate based on factors such as bidding data, industry relevance, delivery and business models, and adherence to the Rebate Agreement's requirements and thresholds. The Rebate Agreement also sets a targeted advertising placement spend of no less than RMB50 million (approximately $7 million) within the term of the Rebate Agreement for the Clients.
Haoxi Beijing will utilize the advertising platform resources under the umbrella of ByteDance, a technology conglomerate globally, including Jinri Toutiao (Today's Headlines), Douyin, and Xigua Video. With its global appeal and extensive user base, ByteDance's platforms have become hotspots for short-video content, making them ideal platforms for e-commerce businesses to showcase their offerings. By capitalizing on ByteDance's platforms, Haoxi Beijing aims to help Yanling and its affiliated companies gain heightened exposure, elevate their brand image, and expand their market reach.
The mutually beneficial rebate arrangement between Haoxi Beijing and the Clients allows them to enjoy a proportionate rebate on their actual advertising expenditures across different platforms. The accumulated rebate amount can then be reinvested to further enhance future advertising campaigns, enabling the Clients to access additional promotional resources and seize greater opportunities for growth.
Mr. Zhen Fan, CEO and Chairman of the Company, commented: "HAO is thrilled about this partnership with Yanling and its subsidiaries and affiliated companies. By aligning with ByteDance's advertising platforms, HAO is poised to deliver highly efficient and precisely targeted advertising and promotion services to these enterprises.
"The signing of this Rebate Agreement signifies another milestone in HAO's continuous growth and business development within the advertising and online marketing industry. We anticipate a mutually rewarding partnership that will generate shared value and contribute to the advancement of our respective business endeavors."