HEINZ and Award-Winning Producer, Mustard, Drop the Sauce of the Summer: HEINZ MUSTAAAAAARD
Mixed by the master of beats himself, the limited-edition sauce will debut exclusively at Buffalo Wild Wings locations before hitting retail shelves nationwide
After taking the internet by storm earlier this year, HEINZ and award-winning producer, Mustard, are back with this summer's hottest drop: limited-edition HEINZ MUSTAAAAAARD. A smoky and sweet chipotle honey mustard with a kick, this BBQ essential blends real chipotle peppers with a touch of honey for a bold spin on HEINZ's gold standard. Mustard himself carefully crafted the sauce at HEINZ headquarters in his newly appointed role as the brand's first-ever Chief Mustard Officer. For the next two weeks, fans can exclusively try HEINZ MUSTAAAAAARD at Buffalo Wild Wings locations across the country before the sauce becomes available at retailers nationwide.
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As the brand's newly appointed Chief Mustard Officer, Mustard handpicked each flavor and ingredient in this never-before-seen sauce to uplevel summertime staples.
As masterful on the grill as he is on the beats, Mustard has long used HEINZ Mustard as his go-to staple when grilling for friends and family. Now, he has his own remix, handpicking each flavor and ingredient in this never-before-seen sauce to uplevel summertime staples. HEINZ MUSTAAAAAARD boasts a thick, creamy texture and just the right balance of smokiness, heat and sweetness. It's just as delicious when used as marinade for wings and ribs as it is when topping burgers, salmon and more.
"HEINZ Mustard has always been the base and most important ingredient of my grilling secret weapons," says Mustard. "I knew I wanted to make my own sauce one day, something that wouldn't be like anything else out there. Adding mustard gives you that nice browning, bark formation, and grilling, but that's just step one. I tasted a bunch of remixes with the HEINZ team, trying different ingredients like jalapeños, bacon, and chipotle peppers until I got the perfect flavor. It came down to three top competitors, but this is the one, the ‘Mustard' of all mustards."
Starting today, HEINZ MUSTAAAAAARD will be available at Buffalo Wild Wings sports bars nationwide for an exclusive, first-taste. While supplies last, fans who order beef menu items for dine-in at Buffalo Wild Wings will receive a free bottle of HEINZ MUSTAAAAAARD.* Following, HEINZ MUSTAAAAAARD will roll out nationwide at Walmart.com, Target, 7-Eleven, and on Amazon, while supplies last.
The launch marks the first national innovation for HEINZ Mustard in nearly a decade and was brought to market in four months – just in time for summer grilling. HEINZ MUSTAAAAAARD is also the first time the iconic condiment brand has ever co-created a new sauce with a partner in the United States.
"HEINZ MUSTAAAAAARD is delicious and will undoubtedly be the ‘sauce of the summer,'" said Peter Hall, President of Elevation, North America at Kraft Heinz. "This launch is the latest example of our ability to bring innovation and unexpected flavors to market faster-than-ever before. We are committed to elevating dining experiences for fans anywhere they're eating, both in and away from home."
Fans can learn more about limited-time sauce offering and hear about every exciting drop HEINZ and Mustard have planned this year at www.MustardxMustard.com. To find your nearest Buffalo Wild Wings sports bar, visit www.buffalowildwings.com/locations.
*Lim. time at particip. locs. while supplies last. Walk-in/dine-in only. Offer not avail. via web, app or 3rd pty. deliv. Ask server for availability before placing your order. Lim. 1. TM & © 2025 Buffalo Wild Wings, Inc.
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company (NASDAQ:KHC), inspired by our Purpose, Let's Make Life Delicious. Consumers are at the center of everything we do. With 2024 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As global citizens, we're dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn.
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