HEINZ and Herschel Supply Debut New Luggage Collection Packing Both Flavour and Style
The limited-edition collaboration invites Canadians to travel with taste, transforming a beloved condiment into a must-have travel statement
Today, HEINZ, the global leader in condiments, is partnering with Vancouver-based lifestyle brand, Herschel Supply, to announce a first-ever collaboration uniting flavour and style. Inspired by the quarter of Gen Z and Millennials who pack their own condiments when dining on-the-go,1 the collection transforms HEINZ Ketchup into a stylish, travel-ready accessory—allowing Canadians to carry their favourite sauce with them this travel season, no matter the destination or travel size requirements.
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HEINZ and Herschel Supply debut new luggage collection uniting flavour and style.
Bringing together two iconic brands known for their strong ties in Canada, the red-hot, limited-edition collaboration adds flavour to everyday travel in the quality and craftsmanship Herschel and HEINZ are known for. Combining Herschel's best-selling silhouette with HEINZ's unmistakable, rich "ketchup red" colour, the new luggage makes a bold, design-forward travel statement that balances function and style.
The Herschel x HEINZ collection features two standout pieces – the Herschel Heritage™ Hardshell Medium Luggage and the Herschel Heritage™ Hardshell Large Carry-On. Both pieces include features that jetsetters love, including easy-access split design with a zippered closure, reinforced corners for extra protection and 70% recycled polycarbonate material made tough and impact-resistant to handle all the trips. In addition to the bags' bold red exterior colour, the collection includes unique pops of flavour throughout, including the "tear here" ketchup visual, an interior print featuring HEINZ Ketchup packets and a custom removable belt and luggage tag in the shape of an iconic HEINZ Ketchup packet.
"While we know there are restrictions on what you can pack when travelling, we know our fans go to irrational lengths to make sure their favourite ketchup is with them everywhere they go," said Kaitlin Kocsis, Brand Manager, Heinz. "Whether flying across the country for a weekend getaway or planning a multi-country trip, this collection offers Canadians a fun and functional way to bring HEINZ with them on-the-go so they never have to go without their beloved condiment."
The Herschel x HEINZ collection ladders up to HEINZ's global creative platform "It Has to Be HEINZ," celebrating the irrational love fans have for the brand's commitment to rich flavour and uncompromising quality. Similarly, Herschel is a globally recognized Canadian brand known for designing travel gear that is thoughtfully constructed, built to last and made for people who move through the world with intention. Together, they share a deep commitment to making great products that people love, and the Herschel x HEINZ collection is no exception – offering luggage that is as functional as it is fashionable.
"Herschel has always been about designing products that are functional, durable, and timeless, with subtle moments of personality and discovery," said Jamie Cormack, Co-Founder of Herschel Supply. "Collaborating with HEINZ was a natural fit. Their signature red is part of everyday life, instantly familiar and iconic. Together we evolved our Heritage Hardshell with refined details that feel distinctly Herschel and HEINZ."
The collection is available online at www.herschel.ca in Canada while supplies last. For more information on the limited-edition collab and more, keep an eye on @Heinz_ca, @Herschelsupply on Instagram and @Heinz_ca, @Herschelsupply on TikTok.
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Associated Press, March 2025 |
ABOUT THE KRAFT HEINZ COMPANY
Kraft Heinz Canada's heritage can be traced back over a century to when James Lewis Kraft of Stevensville, Ontario began selling cheese from a horse-drawn wagon in 1903. Heinz Canada was established in 1909 in Leamington, Ontario where its first products were pickles sourced from local growers. Following the 2015 merger between Kraft Foods Group and H.J. Heinz Company, Kraft Heinz Canada became a subsidiary of the newly formed Kraft Heinz Company (NASDAQ:KHC). Now the country's second largest food and beverage company, iconic Kraft Heinz Canada products like Kraft Peanut Butter, Heinz Ketchup, KD, Philadelphia Cream Cheese, Renée's Dressing, Jell-O, Classico, Kool-Aid and Maxwell House are found in over 97 percent of Canadian households.
Kraft Heinz Canada is driving transformation inspired by Kraft Heinz's global purpose, Let's Make Life Delicious, by creating memorable community moments through local initiatives such as Kraft Heinz Project Play and Kraft Hockeyville, while also supporting food banks across Canada through Kraft Heinz Project Pantry. Learn more about our journey by visiting kraftheinzcompany.com or following us on LinkedIn.
ABOUT HERSCHEL SUPPLY
Herschel Supply makes quality products for a lifetime of journeys. Designed in Vancouver, Canada, every piece is backed by their signature warranty for wherever you're going next.
Herschel Supply adopted its name from a small town in Saskatchewan, where three generations of the founders' family grew up. When they were kids, Herschel had no boundaries and represented endless creative freedom. Now, the brand designs classic products that combine style, quality and function for travel. For more information, visit www.herschel.com and follow Herschel Supply on Instagram.
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Media Contacts
THE KRAFT HEINZ COMPANY
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Herschel Supply
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