HEINZ Unveils the First Fry Box with a Built-In Condiment Compartment in Eleven Countries Across the Globe
‘The HEINZ Dipper' solves age-old pain point; makes eating fries and HEINZ on-the-go easier than ever before
Nearly all fry lovers can agree that ketchup and french fries are the perfect pair.1 Though, fans have long struggled to enjoy their favorite duo while on-the-go – until now. Today, HEINZ – the global leader in condiments – announces an innovative solution: the HEINZ Dipper, a first-of-its-kind fry box with a built-in ketchup compartment engineered for dipping on-the-go. Born from a universal truth shared by fry and ketchup lovers, the patent-pending HEINZ Dipper marks a bold step in creative innovation. Starting today, the HEINZ Dipper will debut at participating restaurants and sports stadiums in eleven countries around the globe.
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Inspired by real consumer pain points, HEINZ unveils the HEINZ Dipper: a first-of-its-kind fry box with a built-in ketchup compartment engineered for dipping on-the-go, debuting across more than 20 restaurants and sports stadiums across the globe.
Whether balancing sauce packets on car dashboards or squeezing ketchup directly onto individual fries, fans have long struggled to enjoy their favorite pairing away from the table. In fact, 70 percent of ketchup and fry lovers have spilled ketchup when dipping on-the-go and 80 percent say they have considered skipping condiments altogether due to a lack of dip-friendly packaging options.2 The HEINZ Dipper directly tackles these pain points with a simple, intuitive and mess-free design that makes dipping effortless anywhere, anytime.
"After spotlighting the uncanny resemblance between fry boxes and our iconic HEINZ Keystone globally, we wanted to take the next bold step: redesigning the age-old fry box to work even harder for our HEINZ lovers everywhere," says Nina Patel, Vice President, Global Heinz Brand at the Kraft Heinz Company. "As more eating occasions happen away from home in drive-thrus and on-the-go moments, the HEINZ Dipper is a fun and relevant way to innovate to meet fans where they are and strengthen our role in their everyday lives."
Marking the most widespread global activation from the brand to date, the HEINZ Dipper will debut globally across eleven different countries including six cities within the U.S., and ten other countries including Canada, Mexico, Brazil, Germany, Italy, Portugal, Philippines, Thailand, China and Kuwait. Fans can visit participating locations to receive fries served in the new HEINZ Dipper container, while supplies last.
The HEINZ Dipper serves as a test for expanded distribution and long-term growth in the brand's "Away from Home" channel. With a footprint across eleven markets around the world, the launch marks a milestone in the brand's growing global footprint – as HEINZ seeks to expand its reach while reinforcing fans' irrational love for its unmistakably rich sauce.
For more information on the HEINZ Dipper and where fry lovers around the world can experience it, visit www.heinz.com/heinzdipper.
1 NPD Group's Consumption Tracking Service, 2025
2 Talker Research surveyed 1,000 Americans + 1,000 Canadian respondents; the survey was commissioned by HEINZ and administered and conducted online by Talker Research between Dec4-8, 2025.
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company (NASDAQ:KHC), inspired by our Purpose, Let's Make Life Delicious . Consumers are at the center of everything we do. With 2024 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As global citizens, we're dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn.
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