Herbalife Fuels the Women's College All-Star Game as Official Nutrition and Hydration Sponsor
Global Health and Wellness Leader Supports Female Athletes with Personalized Nutrition
LOS ANGELES, March 24, 2025 /PRNewswire/ -- Herbalife, a premier health and wellness company, community and platform, today announced it will fuel the Women's College All-Star Game as its Official Nutrition and Hydration Sponsor. Set to take place during the national championship weekend on April 5 in Tampa, Fla., the Women's College All-Star Game will showcase 20 of the nation's top collegiate basketball players as they compete one final time before entering the next phase of their careers – including opportunities in the WNBA*. Through this sponsorship, Herbalife is furthering its commitment to addressing the nutritional and hydration needs of female athletes.
"For over 20 years, Herbalife has been committed to empowering female athletes by providing tailored nutrition, hydration solutions, and sponsorships that help them excel," said Hanan Wajih, chief marketing officer at Herbalife. "We're proud to bring our expertise to athletes at every stage of their careers by providing them with science-backed products that help them perform at their best, fueling their potential and breaking barriers in sports."
Herbalife is dedicated to meeting the nutritional and hydration needs of athletes during the Women's College All-Star Game. To support these athletes, Herbalife brings its expertise in tailored nutrition and hydration, focusing on the specific needs of female athletes.
"For female athletes, factors like metabolism, muscle mass, and hormonal fluctuations can impact performance and recovery," said Susan Bowerman, M.S., R.D., CSSD, CSOWM, FAND, senior director of Worldwide Nutrition Education and Training at Herbalife. "Personalized nutrition is key to helping athletes perform at their best, as each athlete's needs are unique."
During the Women's College All-Star Game, athletes will have access to a range of premium nutrition products, including those from the Herbalife24 NSF Certified for Sport®** line, which are designed to help replenish essential nutrients lost through sweat, enhancing hydration, endurance, and recovery. Fans will also have the chance to try these products, just like their favorite athletes.
"We're thrilled to have Herbalife on board as our Official Nutrition and Hydration Sponsor," said Mark Starsiak, senior vice president at Intersport, which operates the Women's College All-Star Game. "Herbalife's long-standing dedication to supporting women in sports aligns perfectly with our mission to spotlight these incredible athletes. Together, we will ensure the players are equipped with the best nutrition and hydration to perform at their highest level."
For over two decades, Herbalife has been dedicated to empowering female athletes around the world, currently sponsoring more than 50 women across a variety of sports. The company's journey began with its very first sponsored athlete, a female athlete, and has continued to provide women in sports with the support they need to succeed. Herbalife provides athletes with access to nutritionists and dietitians, premium products, and other resources that are often lacking in female sports – giving them the tools they need to perform at their best. Through this continued support, Herbalife is helping to elevate women in sports and inspire the next generation of female athletes.
In addition to its role as the official nutrition and hydration sponsor, Herbalife is also the presenting sponsor of the Women's College All-Star Game Watch List, which recognizes standout female college basketball players in the lead-up to the event.
For Herbalife's updates on the Women's College All-Star Game, follow @Herbalife, @HerbalifeUSA on social media.
*Herbalife is not affiliated with the Women's National Basketball Association.
**Certified for Sport® is a registered trademark of NSF International.
About Herbalife Ltd.
Herbalife (NYSE:HLF) is a premier health and wellness company, community and platform that has been changing people's lives with great nutrition products and a business opportunity for its independent distributors since 1980. The Company offers science-backed products to consumers in more than 95 markets through entrepreneurial distributors who provide one-on-one coaching and a supportive community that inspires their customers to embrace a healthier, more active lifestyle to live their best life.
For more information, visit https://ir.herbalife.com.
About Intersport
Intersport is an award-winning agency that fills the empty space between marketing campaigns and consumers—helping brands make more meaningful connections. Its industry-leading team offers expert insights in content marketing, experiential marketing, hospitality, partnership consulting and platform development. The Chicago-based agency also owns and operates events across the professional and collegiate sports landscape, including basketball, football, golf, pickleball and volleyball. Intersport has been headquartered in Chicago since its inception in 1985 and has an additional office in Detroit. Learn more at www.intersport.global and on social media (LinkedIn, Instagram and Facebook).
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SOURCE Herbalife