Hidden Valley Ranch Dips into Designer Fashion with Exclusive MELKE Collab
The collaboration includes custom ranch-inspired pieces created by MELKE designer, Emma Gage
OAKLAND, Calif., Feb. 4, 2025 /PRNewswire/ -- Today, the makers of Hidden Valley® Ranch announced its first-ever luxury fashion collaboration with American fashion designer Emma Gage of MELKE. The partnership hits the runways during New York Fashion Week, debuting custom, Hidden Valley Ranch-inspired pieces as part of MELKE's Fall/Winter 2025 line.
Spearheaded by designer and life-long ranch lover Emma Gage, the collab brings together two brands that like to think outside of the box. Gage tapped her Midwestern roots and love for potlucks and supper clubs as inspiration for the unique collaboration, intertwining MELKE's bold, nostalgic storytelling with the fun and flavorful Hidden Valley Ranch aesthetic that fans know and love.
"Hidden Valley Ranch has long been a staple in my house – both in my home state of Minnesota and now New York – and I've loved watching the brand modernize into a cultural icon that synchronizes seamlessly with the essence of my brand." said Emma Gage, Founder and Designer of MELKE. "Infusing facets of ranch as part of my Fall 2025 collection inspired by food and flavor of the Midwest was a must, and I'm thrilled Hidden Valley could be a part of it."
The Hidden Valley Ranch x MELKE collaboration includes five made-to-last, collectible pieces consisting of two cardigans, a knit vest, a blouse and a pair of pants. Gage reinterpreted both the iconic Hidden Valley Ranch bottle to create vibrant geometric patterns and the brand's seasoning packet for a whimsically artistic twist on family recipe nostalgia.
"MELKE's fall collection is an authentic, fun and fashionable way to express America's love for ranch during fashion week," said CC Ciafone, Marketing Director at Hidden Valley Ranch. "When we heard Emma was such a genuine fan of Hidden Valley, we knew the collection would come together as tastefully as ranch and potlucks."
Pieces from the collection will be available for purchase on HiddenValleyRanch.com, melkenyc.com and select retailers nationwide this fall with prices ranging between $240 and $1,000.
For more information about the Hidden Valley Ranch x MELKE collection and to keep up on all things MELKE, follow the brand on Instagram @melkenyc or visit melkenyc.com. For more from Hidden Valley Ranch, follow the brand @hidden.valley or visit hiddenvalley.com.
ABOUT HIDDEN VALLEY RANCH
Founded in 1954, Hidden Valley® Ranch (NYSE:CLX) is the nation's original ranch dressing brand and America's favorite ranch.*Bottled Hidden Valley Original Ranch and Hidden Valley Ranch Seasonings & Packets come in a variety of flavors and forms for fans to enjoy the ranch flavor they love across all mealtime and snacking occasions. Hidden Valley Ranch products, including Hidden Valley Original Ranch Seasoning, Dressing & Dip Recipe Mix, Hidden Valley Restaurant-Style Ranch Dressing Recipe Mix, Plant Powered Hidden Valley Ranch Topping & Dressing and more, can be found in grocery retailers nationwide and online. Follow us! www.instagram.com/hidden.valley/ and www.tiktok.com/@hiddenvalleyranch. Learn more at HiddenValley.com.
ABOUT MELKE®
Emma Gage launched MELKE in 2020, creating joyful collections of knitwear, separates, dresses, and accessories through small-scale production practices. MELKE empowers the wearer through colorful, "seriously unhinged" designs. Focused on individuality and freedom, each piece expresses Emma's fluid approach to slow fashion. Refusing to allow high standards for sustainability get in the way of her exuberant vision, she creates made-to-last collectibles with an unrestrained love for the planet and its people.
*Based on IRI unit sales data for L52WE 8/25/24.
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SOURCE Hidden Valley® Ranch