House of Doge - The Official Corporate Arm of the Dogecoin Foundation, and Merger Partner Brag House Holdings Confirm Triestina Sponsorship with Dogecoin as Primary Kit and Stadium Mark
NEW YORK and MIAMI, Oct. 30, 2025 (GLOBE NEWSWIRE) -- House of Doge Inc., the official corporate arm of the Dogecoin Foundation, together with merger partner Brag House Holdings, Inc. (NASDAQ:TBH), and U.S. Triestina Calcio 1918, today announced a multi-asset sponsorship that places Dogecoin front-and-center on the club's official match jerseys, with House of Doge featured on select secondary placements. The announcement follows House of Doge's recent equity acquisition of Triestina, which made history as the first cryptocurrency company to become a major owner in a professional football club. The activation begins this season and continues through the 2026/27 campaign.
WHAT FANS WILL SEE
- Front-of-jersey cresting: Dogecoin featured as the main chest branding on Triestina's official match kits.
- Secondary kit placements: House of Doge branding to appear on sleeves and shorts.
- LED boards: Sponsor visibility during home matches on the in-stadium LED boards.
- Promotional videos on the big screen during matchday.
- Media backdrops: Sponsor branding on Press Room, Mixed Zone, and Welcome Zone interview backdrops.
The partnership puts Dogecoin and House of Doge on the most visible surfaces in professional football: the kit, big screens, and interview backdrops. Fans see the brands in the stadium and again across highlights and social media.
A NATURAL EXTENSION OF DOGECOIN'S REAL-WORLD UTILITY
For House of Doge, this sponsorship is a direct push to grow recognition of Dogecoin as a practical digital currency. It meets fans where they already engage and shines a light on real-world utility, including crypto payments for ticketing, concessions, and merchandise at their home stadium. The initiative is part of a broader strategy to connect Dogecoin's global community with traditional sports and entertainment assets through tokenized, real-world applications.
"We want to see real-world utility of Dogecoin while maintaining the spirit of Dogecoin, and Doing Only Good Everyday. We hope this sponsorship will provide the U.S. Triestina Calcio team with the support that might help them see success in the upcoming season," said Marco Margiotta, CEO of House of Doge. "Dogecoin on the front of a historic club's kit keeps the brand in every match photo and broadcast. This is about visibility that turns into familiarity and then utility. That familiarity is another step to bringing the acceptance of Dogecoin worldwide."
"At Brag House, our mission has always been to turn digital engagement into digital ownership," said Lavell Juan Malloy II, Chairman and CEO of Brag House Holdings. "We first proved that model in college sports by building a national platform where students, brands, and fans could connect through gaming, competition, and school pride. That success became our Cultural Capital Playbook, showing how authentic engagement can drive measurable value and community. Now, through our merger with House of Doge, we're extending that same playbook globally: linking culture and capital on an international stage. Imagine the day when major college programs, across divisions, take the field with Dogecoin on their jerseys. That's not just sponsorship, it's a symbolic of a movement where community, technology, and real-world ownership intersect.
TIMELINE
The agreement covers the remainder of 2025/26 and the full 2026/27 season. The kit reveal and on-pitch debut will follow final creative approvals.
About House of Doge
House of Doge is the official corporate arm of the Dogecoin Foundation, committed to advancing Dogecoin ($DOGE) as a widely accepted and decentralized global currency. By investing in the necessary infrastructure to integrate Dogecoin into everyday commerce, House of Doge is building secure, scalable, and efficient systems for real-world use. From payments and financial products to real-world asset tokenization and cultural partnerships, House of Doge is leading the next era of crypto utility, where Dogecoin goes beyond the meme and fulfills its mission of Doing Only Good Everyday on a global scale.
About Brag House
Brag House is a leading media technology gaming platform dedicated to transforming casual college gaming into a vibrant, community-driven experience. By seamlessly merging gaming, social interaction, and cutting-edge technology, the Company provides an inclusive and engaging environment for casual gamers while enabling brands to authentically connect with the influential Gen Z demographic. The platform offers live-streaming capabilities, gamification features, and custom tournament services, fostering meaningful engagement between users and brands. For more information, please visit www.braghouse.com.
Media Contacts
Brag House Holdings
Fatema Bhabrawala
Director of Media Relations [email protected]
House of Doge
Angela Gorman
Communications Director
Email: [email protected]
Tel: (917) 348-0083
Investor Relations Contact
Brag House Holdings
Adele Carey
VP, Investor Relations
[email protected]
Statement Regarding Forward-Looking Information
Information and statements contained in this news release that are not historical facts are "forward-looking information" that involve risks and uncertainties relating, but not limited, to House of Doge's and Brag House's current expectations, intentions, plans, and beliefs. Forward-looking information can often be identified by forward-looking words such as "anticipate", "believe", "expect", "goal", "plan", "target", "intend", "estimate", "could", "should", "may" and "will" or the negative of these terms or similar words suggesting future outcomes, or other expectations, beliefs, plans, objectives, assumptions, intentions or statements about future events or performance. Examples of forward-looking information in this news release include, without limitation: Dogecoin's transition into an institutional-grade ecosystem, the expected closing of the merger between House of Doge and Brag House, which is still subject to various closing conditions, House of Doge's plans for building digital and payments infrastructure for Dogecoin, crypto exchange integration, sports and entertainment, and RWA. These forward-looking statements are based, in part, on assumptions and factors that may change or prove to be incorrect, thus causing actual results, performance or achievements to be materially different from those expressed or implied by forward-looking information.
Readers should be aware that these statements are subject to known and unknown risks, uncertainties and other factors that could cause actual results to differ materially from those suggested by the forward-looking statements including, but not limited to, the risk factors discussed in the Risk Factors and in Management's Discussion and Analysis of Financial Condition and Results of Operations sections of Brag House's Forms 10-K, 10-Q and other reports filed with the SEC and available at www.sec.gov.
Readers are cautioned not to place undue reliance on forward-looking information. By its nature, forward-looking information involves numerous assumptions, inherent risks and uncertainties, both general and specific, that contribute to the possibility that the predictions, forecasts, projections and various future events will not occur. House of Doge and Brag House undertakes no obligation to update publicly or otherwise revise any forward-looking information whether as a result of new information, future events or other such factors which affect this information, except as required by law.
